Baseball Bat Revolution | Kris Dehnert

Episode Topics:

• Kris reveals how a near-death experience transformed his $30M business approach. 
• You’ll learn why focusing on money actually creates money problems. Discover why being unapologetically authentic accelerates success. 
• Hear how failure can be your greatest teacher in business. 
• Find out how designing your ideal lifestyle first creates unstoppable business momentum.

 

Rick Jordan  

What’s shakin’? Hey, I’m Rick Jordan, and today we’re going all in on what’s shakin. Welcome back to all in. My guest today is just an amazing human being, somebody I’ve known for a few years, and also the largest licensee for Major League Baseball. It’s incredible. Kris Dehnert, Welcome, brother. What’s happening, man, thanks for having me on, dude, it’s good to have you on. Yeah, we were talking a little bit last week when we saw each other in person, and you’re doing some amazing things, man. I mean, just incredible.

 

Kris Dehnert  

I have a lot of fun. A lot of fun, that’s for sure. And amazing things tend to happen when you’re having fun, right?

 

Rick Jordan  

I think that’s the case. Usually, yeah, exactly, amazing and some troublesome things sometimes when you’re having fun, right? Oh yeah, oh yeah, yeah. That’s what makes it fun. Anyways, dude, I started this off, you know, like giving you props about the largest because I found this out last week when we were talking the largest MLB licensee, right? 

 

Kris Dehnert  

Fastest Growing, fastest growing. Big, there are some big boys out there in the game. For a minute. Our company’s only been hanging out for a license for maybe three years. Yeah. So the fact that we’re just doubling year over year, you know, Inc., 5000, all this kind of stuff, we are certainly one of the maybe one or two fastest growing licenses and decade or two. Honestly.

 

Rick Jordan  

I got you, I think we got some. I’m gonna hold on one sec. We’ll edit this part out. Hey guys, you got the music on the loop. Here we go. It’s a good thing. This isn’t live, right? That’s why you recorded. Yeah, no, I’ve got a dude. I got a top-notch team that’s here, man, it’s just awesome. They rock the whole world. So you’re the fastest-growing licensee in Major League Baseball. That’s pretty bad ass. Did you ever think you’d be there, dude? I mean, because I met you a couple of years ago and it seemed like you were just like, getting started a few years back, right?

 

Kris Dehnert  

Yeah. I mean, I always think I’m going to get there, right? That’s just part of what it is like with that, without that kind of vision and the kind of grit. And I know I’m gritty, and I know I’m hard working, and I know I don’t make excuses, so I always anticipate getting there. Was that a specific goal? No, I didn’t even know that was a thing, but I knew I was going to be the best in the world at what we were doing, and we did that in short order, and we haven’t slowed down. And usually the things that come along with that are, you know, those types of accolades. 

 

Rick Jordan  

Yeah. Right on, man. I appreciate your heart too, because last week, you know, I saw photos of your daughters, your wife, and you just said, This is what I live for. This is why I do what I do. Yeah, how old are your girls now? I have

 

Kris Dehnert  

I have a two out of seven. Nice, yeah. My wife and I, have been together 17 years and married for nearly 10. We’re coming up on 10 pretty soon. 

 

Rick Jordan  

That’s cool, brother. I dig that. How did she feel when you started this whole thing? Because it

 

Kris Dehnert  

Well, so you got, like I said in the reason I bring up how long been together is because it puts things into perspective, right? So she’s known me, so I used to open gold gyms for a living, and then I was real estate, and I was this, you know, dugout is my eighth company. You know, a lot of people don’t know that, because they’re just focused on what you’re doing now, right? But she’s kind of been through this roller coaster with me, you know, make a million lose to make two. You know, lose one. It’s just this, this chaos. And she’s not from a, you know, her family’s not like that. You know, most families aren’t like that. And, you know, so it’s a little stressful at times for her. But I think every day and every minute that she’s around me, she’s like, well, this is crazy. Some bitch. He’s gonna do it, like, I don’t know how, or whatever, but I know he’s gonna get it done. So when I started this, she has always been a supporter. Now, Randall, my partner, this is his baby. This is the first time he’s ever had like, a venture, right? Getting him to believe in like what we were doing, right? So when he could see Alexis, and he saw some of the other people around me, like, you know this what? I don’t know he’s gonna do it, but he’s gonna do it. And it was really kind of a, kind of took some of those guards down, you know? But she’s, she was, she’s been through the ringer, bro, so by now, she’s, like, believed in me pretty hard.

 

Rick Jordan  

That’s pretty cool when, and you’ve got that backstory too, because I’ve got, I share the same, you know, you fall on your face so much that you know that you can absolutely get back up again regardless of whatever is going to hit you. And that’s really the confidence builder that happens, you know, no matter how hard you fall. Because I think that at some point in my life, you know, hopefully not, but in a different area, that I’ll fall harder than I ever have, but maybe in a different topic, or something like that, because it’s something new that I’m venturing into.

 

Kris Dehnert  

 Yeah? Well, it’s either experience or being naive. Those are the two things.

 

Rick Jordan  

I like. The second one a lot, man, I leave scared,

 

Kris Dehnert  

Right? And, you know, I don’t even know if I have nothing anyway. What am I gonna lose? Right? So, you. So just being naive can build confidence, and then once you realize what you’re capable of, the experience is the expansion of a balloon, right? It never goes back to where it started. And that’s kind of what we are. And at this point, we’re just stretched out rubber, like we can bend and move in ways that many can’t even fathom. And when you have that kind of flexibility and versatility, you can go a long way.

 

Rick Jordan  

Failure is like entrepreneurial yoga. How about that? 

 

Kris Dehnert  

Oh, yeah, without a doubt, dude, yeah, you learn more, right? Like, you learn more when you fail than you ever do when you succeed. So in I tell people that because I do consulting and stuff, and they’re like, Oh, I’ve never had a loss before. It’s like, You’re full of shit, or you haven’t tried hard enough. Oh, right. On comes down to because losing and failing like that’s really when you learn a lot about yourself and you know your capabilities.

 

Rick Jordan  

Yeah, for sure. Let’s talk about your failures a little bit, shall we? Because you’ve got in your bio, I love this. It says you were lit. You literally were fired from every except one job you ever had because you insisted on doing it your way. First. What’s the one that you weren’t fired from?

 

Kris Dehnert  

Gold’s Gym? I had a guy, Dave Guernsey, always even props. He was one of my first mentors, whether he tried to be or not. And he opened Jim. He had an aerospace engineering degree from us, so he had a whole different path for himself. And he got there, and he’s like, uh, what? I’m not doing that. I’m gonna open gyms. He’s been very successful with it. And I was this kid who came in that had wild ideas. I was 21 and I’m running. I had like 4050, employees at 2122 years old, all of them older than me, some significantly older than me. But I had these new ideas. And there was this new website that came out called Facebook, and here’s how we’re going to leverage it. And you know, I was always just dreaming and doing. And man, I hit, I hit levels that had never been seen before, 150 160 memberships a day. And on some of these promotions we’re doing. I was bringing dump trucks into the gym and dumping dirt and sand and building beaches. And we do, like, blue owls and just real crazy shit, you know. And what it did is it created, and with all the heat brought to the table, we created this atmosphere that was, that was award-winning nationally, award-winning clubs. And so he’s like, again, I don’t know how this kid’s gonna do it, but he’s gonna come up with something, and it’s gonna work, right? And so that’s the one I did. And I was texting with him yesterday. I was at the gym today. So yeah, yeah, he was, he believed in me, right? All still does, huge fan of mine, which is awesome.

 

Rick Jordan  

That’s awesome, brother. That’s that’s important, isn’t it? Because, I mean, even with the ventures that I’m going through, it kind of, does it ever surprise you when you look around at the people that surround you, like, wow, they actually believe in me.

 

Kris Dehnert  

Yeah, what’s important to pay attention, who’s sharing for you, right? It says a lot about you, and it says a lot about the people you attract, too. And you’ll find a lot of it on the other side. You’ll find a lot of people who are, you know, on the negative side. Oh, God. We know they’re there. They’re the loudest man. They are the loudest, but they’re the least relevant. And what’s needed, like, what you said is, like, the people that are cheering for you, they’re there, and it’s motivating, because there’s down days, there’s shitty days where you just feel like this is too much, I can’t handle, and that’s when you got to lean into your support systems. And a lot of times those people, especially the ones who are being verbal. So if you see people, whoever’s listening, if you see people doing good, like, cheer for them, yeah, right. There’s so much, it’s so much abundance out there. Like, cheer for these people. They need it. They might be there for you when you need it. 

 

Rick Jordan  

Right on, what was one of those low times, brother, that you had, where you had to lean on those people? 

 

Kris Dehnert  

Um, when I had, I had a few back-to-back losses, all six figures, and it felt like all what I just, like, really grinded to get, and I felt like I couldn’t miss, right? I think that was even my password in all my shit, right? Like, kid can’t miss, right? Whatever. But I did, and I did again. I did again. I dig in. I stopped. And I was like, all that money I just saved up is just burned, I just throw in the fireplace, but it kept warm, but it was leaning into those people. And, you know, I made a few phone calls and I said, Hey, look, she went sideways. I need like, 10 grand, 10 grand. Just, somebody just threw 10 grand at me, just so I can handle some stuff, yeah, or when I got super sick, which is a story I don’t go into very often, I was shutting down businesses. I was shutting down relationships. I was shutting off people because I wasn’t gonna die, letting them think I still like them or or I was, you know, you know what I mean, like you were going through some really tough stuff, and at that time I leaned into family, I leaned into friends, I leaned into ventures and past partners. And it’s when you do right by people consistently. They’re always going to have that safety net around you, you know. So I lean there’s plenty of times that I’ve leaned into that group.

 

Rick Jordan  

Yeah, you said you were sick for a while too. 

 

Kris Dehnert  

Yeah, I ruptured my appendix. Was on my way, yeah. So which is not uncommon, yeah, but the way I went about it was very uncommon. So I had a restaurant in Tampa for a little while with some buddies, and I had a business meeting. You always do it at your restaurant. It’s this ridiculously awesome steak and sushi house. You always go to your place. Well, I had knee surgery on both knees, I don’t know, the week before, and I said, Well, I got to get to this meeting. So I borrowed my buddy’s Ferrari because it had paddle shifters. I didn’t have to use my legs. So I’m driving to an hour away. I probably had an oxycontin that morning because my knees were like killing me. And I’m driving somebody else’s Ferrari, and already this is a fucking mess, right? So that’s about halfway there. So my stomach starts hurting, and I’m like, oh, it’s probably the pain meds, right? Let me pull off at a Starbucks and just slam a coffee. I actually went to the meeting. This happened on the way back. My stomach started hurting at the meeting, and I went ahead and left, and I just decided, You know what, let me just slam a coffee. They’ll get you going, right? There’s coffee. And buddy, I hit the floor. I spent about a half hour on the floor of a Starbucks bathroom, which you can imagine with that fucking Oh god, yeah. And I couldn’t get up. I had to crawl out of there. People like, banging on the door, like, Dude, you okay. Thought I died in there, and I got I finally crawled outside and like limped outside and sat down in the sun, hoping to make me feel a little better. I didn’t know what’s going on anyway, I decided, instead of going to the hospital, which was two blocks away, because I used to live in that town, and I instead, I just went home because I had the Stanley Cup The next night, I had tickets to the Stanley Cup, I had another meeting the next day, and turns out a week later, when I’m laying in bed and all my organs and bodily functions and they’re just not working, my skin’s turning like a yellow Yeah. Well, it was a week after, by the time I went into the hospital, and when you get there, I was like, I mean, I think I’m just constipated. Like, something’s up with these medicines I’m on for this knee surgery. They like, oh, let’s take a quick scan, scan. And the doctor came back in, and there was like, three other people with him, and I was like, Well, that’s an odd thing to see right now, yeah. And they said, well, actually, you’re not constipated. What happened is, you should have been dead a few days ago. But instead, your body built this wall, this abscess. It built in your core. And it’s the size of a football, and so poison ball the size of a foot. It’s like a bomb in your body. And they said, you really don’t have time. We have to just flip you over and take this out. No pain meds, no nothing. Because we need to go through your back four different layers. And we need you to tell us when we get there so we can do this the right way. So

 

Rick Jordan  

I’m like, Oh, they need you to tell them, yeah.

 

Kris Dehnert  

So they come in of payments to numb it up, because they said they were going to go through they’re telling us they’re doing their first layer, second, layer, third. And when we get to this thing, you’ll feel a lot of pressure and a lot of pain, but we don’t want to puncture it, because it’ll rupture in your hole and you’ll die, basically, wow, because all that poison, you’ll soak it up. So didn’t really have time to think through it. And my wife showed up, and they went through my back, they pulled this thing out. I went into shock, like all this stuff. Chipped my teeth. It was crazy. And I ended up in the the room up there, and this after the guy told me he’s, like, you got about a one in three shot of not making it out of here. And you don’t really want to hear that right when you’re, yeah, in your early to mid 30s, and you’re just just kicking ass, and you got a six month old baby at home, yeah, brother, you know. So that was really interesting, and it was a big perspective changer for me, and I’m laying there in the bed. I mean, 105 10, my mom, you know, leaning into your support system, your mom’s waving a fan on you till her arm cramped up at 60. You know what I mean, just to keep my temperature from 105 to 104 and my wife couldn’t come see me because we had a six month old, my six month old, I may never see her again. Yeah, right, and that’s the one that hit me the most, because it’s like you’re so busy chasing money, you’re not chasing happy, and there’s fucking happy everywhere. So that was a real big shift for me, and it allowed me to really dive in deep and and be very specific on the types of deals I do and the people I deal with, and when I got more focused and I build like lifestyle by design, it’s a, you know, it’s a phrase some people have heard, but doing it is another story. So I built a lifestyle by design, and it all revolves around, I want all my time. I want experiences. I collect memories, not things like that kind of stuff. You know, each one of these are things, but it represents a memory and something. A badass that I got to do with Pete Rose or Mariana, Rivera, whatever. So I just kind of changed my thoughts. And again, all these deals I was in, they didn’t fit that mold anymore. So I’m like, Dude, you can go to hell. You can go to hell. I’m done here. We’re done here. And when you do that, the financials just crumble, right? And that’s what, again, one of the times when I leaned into old partners and this and that, I’m like, Hey, man, that deal ran, can you just buy me out of it? And like, yeah, it’s so made enough to get through. Said a few prayers. I’m like, put somebody in my path that needs my skill set and that meets all my new criteria, my new criteria, yeah, and very short, very concise, very clear, very powerful. And it did that. And then this kid calls me out of the blue one day. He’s like, Hey, I got an idea. And I’m like, Well, dude, I can take it to the top if you want. Buckle up. And here we are. You know, 30, $50 million company at this point depends on who you’re asking, right?

 

Rick Jordan  

Yeah, for sure. Man, thanks for sharing so much. Man, and being vulnerable with that too, because it’s a, yeah, it’s a perspective changer. I went through a lot of health stuff years back too, and that’s what really kind of shifted things for me, because I was focused on, it wasn’t necessarily money, but it was like the you ask yourself, the questions, like, what am I even doing here? You know, as I look back at things, it’s like, I’ve got amazing kids, I’ve got an incredible family. And why am I even on this earth? That’s something that I need to figure out real quick. Because same type of scenario, it’s the was 20 minutes away from being dead. Yours was an appendix, mine was a gallbladder, yeah, and it was just Yeah. And sometime over drinks, I’ve told the story on the show a lot, but just to relate to you, man, it was just it was a perspective changer, because it’s like, what can I do to accelerate things, and how can I care less about me and more about everybody else around me?

 

Kris Dehnert  

Yeah? Yeah. Were your kids young when that happened?

 

Rick Jordan  

Yeah, my twins were seven and my youngest was five.

 

Kris Dehnert  

Yeah, yeah. I had a I had a six month old that I’ve never really met because I was in a biz. I was in the cannabis business. So I was flying back and forth from Colorado, Denver for oh, man bunch. And so I was in my six month old grow up on Zoom like a fucking clown, and then this hits, and the only thing I could think of, it’s like, I’ll never see your walk talk. And like, what doing? Yeah, and it really brought things home. You know, it really did in a good way. And I’m really it’s the best thing that’s ever happened to me. Right on honestly, now I’m completely unapologetically authentic, and don’t give a shit about most things, and I’m just me, right? And people love it, hate it. I don’t care either way, right? And my family gets me all the time, all the time, every night, every morning, I’m taking her to school every night, I’m cooking every night and putting them to bed, singing them songs, this kind of stuff, which with with time, constantly fleeting people. You probably hear me say it the other day. It’s the biggest illusions out there. It’s time and control. You don’t have these things. Yeah, they’re not yours. Yeah, right on. You know, you get to borrow them, and now I get to spend as much of that time that I’m gifted, gifted back, which you can appreciate doing the things that I think are more impactful. And, you know, was a interesting shift, and you’ll appreciate this too. I think, I mean, you’re doing big things, right? I’d respect the hell out of that. For me, it was like I used to want to leave a legacy, right? And now, you know, I want the world. One of my favorite movies is Troy. Oh yeah, brother, okay, the kid who goes up to pit, and he’s like, Dude, that’s the biggest man I’ve ever seen. I never want to fight him. He’s like, Well, that’s why no one will remember your name, right? I was like, Oh, I wanted the world to remember my name, but now it’s I only care about the right people even remembering my name and carrying that legacy and being more impactful and having fewer, bigger, better, deeper relationships than trying to, you know, leave this worldwide legacy of me who cares, the people who care have always been there, And I want them to carry it, you know. So that’s my but that’s my journey, yeah, and I think that’s important is that everybody being finding what theirs is, you know.

 

Rick Jordan  

That is, and hopefully they don’t have to go through a scenario like you and I did in order to refocus that.

 

Kris Dehnert  

They do learn from it, yeah, right on, right. People go through that and they go right back to what they were used because of fear. 

 

Rick Jordan  

Yeah, that’s true, yeah, for sure. Because it’ll be like, Okay, how can I insulate myself even more at this point? And that’s the wrong way to look at it. That’s the same thing that’s happened even you know, prior to all this stupid shit, two years ago, is the same thing you saw a lot of people like, how do I insulate myself more? How do I insulate. Play myself more from the bad instead of chasing after more of the good. 

 

Kris Dehnert  

Light gets rid of the dark.

 

Rick Jordan  

Yeah. Well, you got that, right?

 

Kris Dehnert  

And, yeah, the whole code. I feel so sad for the people who spent their last year or their last two years, because some for many, many, many people COVID Or not, regardless on what they say, that was with their last two years, and you spending a freaking hole away from people who you actually care about, yeah? How sad is that? Yeah, right, right. I feel you on that one man, you got to expand. You don’t contract like you don’t grow contracting, 

 

Rick Jordan  

Yeah. Dude, we’ve known each other for a few years, and I feel like I’m just starting to get to know you now, which is really cool. I’m glad we’re doing this today, man, I know.

 

Kris Dehnert  

A big circle, and we do. I think what happens is, when people are authentic and genuine, the right people will gravitate towards them. Sometimes it’s quick, sometimes it’s not, you know, but as long as it happens, that’s all that matters to me.

 

Rick Jordan  

Tell me a little bit more about this unapologetic you Yeah, because there was that shift in your life, and that’s your thing now, right? That you just don’t give two shits what anybody else thinks, except for the right people. Of course. How has that benefited you so much?

 

Kris Dehnert  

I want people to like, I do care if people like me and course and approve like, it’s natural right for a human to want to do that, but I want them to like the real me and and what I found is I was constantly, not constantly, because I’ve kind of always had that ship and that edge, right? But it’s like I was all there was a facade, you know, you always, you know, I now, now looking back at the fake it till you make it, and some of this kind of stuff, like, I appreciate that, and that has a place somewhere, but it’s never as big and important as I used to make it. And I feel like I would have gone a lot further, a lot faster, if I was more transparent about who I am and, more importantly, who I’m not, because then you get to the right place faster. And when I kind of came to that realization, I everywhere. I mean, how many times you see me on stage? Everything three piece suits them with shorts and sandals? Yeah, right on. Yep. Mikey. Mike it’s all mad about I’m like, dude, but that’s me, and I don’t want someone to not recognize me somewhere because they’re like the speech you always had on a suit. I’m not a suit guy. Yeah, pants on right now, relaxed. Yeah. I want to live a relaxed life and and that’s just who I am. And the people who want to live a relaxed life and appreciate what I appreciate and believe what I believe. They gravitate you know what I mean? They gravitate towards us. And for me, I wrapped it up into that phrase, unapologetically authentic. I’m not sorry. I’m me. I care a lot, and I help a ton, but I’m also going to inspire people to be exactly who they are, because they’re literally, quite literally the only one, and to not be that person authentically, what a waste. You’re taking that badass away from somebody who was looking for that person, you know, and inspiring people to be authentic. It goes a long way in the world’s coming around to that which is nice. It’s nice to see.  

 

Rick Jordan  

It is, yeah, I knew it would come back around eventually. It was justa curiosity of how much time it would take. And everybody’s searching for the real, real now, but at least from my perspective, you know, because it’s a, yeah, there’s the real that people have been putting out there for a long time, but now it’s like, how do you go deeper than that? You know, it’s not just what are you showing me on the surface, but what’s actually driving you? Why are you the way that you are? Well,

 

Kris Dehnert  

So that’s why, I guess what? Conversations? Yeah, right on open conversations, and sometimes how there’s a lot of conversations going around, I don’t agree with a damn bit, as you could probably attest Yep, and we you know what, you’re right to your opinion, like whatever you have a conversation, authentic, nice, open conversation, like, I just don’t fucking like you think high five have a great life, man, I think that’s okay. Some people don’t think that’s okay.

 

Rick Jordan  

I know. I think it’s okay. Dude, we’ve got to know so much about you today, and I appreciate that. Now, let’s talk about what you do, because your products are sick. I fucking love them, dude. Yeah,

 

Kris Dehnert  

Dugout mugs. I mean, so Randall used to pitch for the Blue Jays organization. He wasn’t quite good enough to go all the way, so he got cut in minor leagues, but he was a professional athlete, and those guys just, they’re still to win in a lot of ways, and they just got that, that DNA, right. And anyway, this kid called me, Hey, I got a cool idea a couple years ago. Is coaching at Florida Tech, his alma mater, someone’s cutting baseball bats in half, and the barrels were laying all over the dug. Out, and he picked him up, took him home, drilled him out. He thought to himself, like I could drink out of that. It’s a completely random, weird, weird thought, but what a beautiful mind this, this young man has. And he brought that idea to fruition one at a time, belly to belly, putting on a frame, signs on himself, and just going out to ball games and tailgates and, like, trying and making this work, you know, which I appreciate to, like, the 10th degree, oh yeah. And, and he came, and he’s like, Dude, I have an idea. And I said, Well, I got a hell of a skill set. You want to put these two things together and give it a go? And there’s 2017 and he had done like, 70, 70k in sales. That’s a one man, wow, one man band, just all this, like, that was this guy. And, yeah, he did pretty good, and, but, but then I got involved, and we put it up to 1.2 million that first year. And we just basically take baseball bat barrels and we hollow them out, you know, and then we engrave them with just about anything you want, teams, players. We do this really sick collab with The Sandlot. Oh, that’s awesome. Yeah, these are sweet. And then they then the director signed them all. So, I mean, we’ve done, oh, my god, Bud Coors Miller, Corona, Draft Kings, Coke Fox. I mean, you name it. We do corporate gifting on a super high level. All the governors, the governor of Florida, Ron DeSantis, he has him on his desk. We make all the VIP gifts for the governor’s dinners. I think Trump’s got a mug. There’s a lot of people in a lot of places with our products. I mean, we’re, you know, anywhere between 15 and $20 million a year now in revenue, which is super cool, just depending on like, where we decide to go this year with retail, we just found out that, I think next week, we’re going live in fanatics, Kohl’s, Macy’s, Nordstroms doing home goods, is coming down the pipe. Dick sporting goods just put us in 100 locations, and we got 300 more on the way. Yeah, it’s just wild. That’s awesome. Man, a lot of people drinking out of a lot of bad modes. Man.

 

Rick Jordan  

That’s socool. So this is He’s still your partner, right?

 

Kris Dehnert  

Oh yeah, Randall, he and I are going to take this thing to the finish line. We’re gonna, we’re gonna take it a long way. What we say is, we’re gonna build it to sell it, and then we’ll decide if we want to, because it’s a lot of fun. Like, yeah, every single mug you see behind me here, it’s uh, Pete Rose and Ken Griffey Jr, and Barry Larkin and Mariano Rivera and Pudge Rodriguez. These are guys that I’m golfing with or going to events with, and we’re making these custom pieces, and it’s just nuts. So it’s going to be really hard to walk away from something that is just just pumping out money and a ton of fun with almost no involvement from me anymore, because we built a badass team around, yeah, so that’s me hard to walk away from, but I will. 

 

Rick Jordan  

That’s interesting, man, yeah, because, but you will, I like that. It’s gonna be hard, but I will. There’s always a point.

 

Kris Dehnert  

I know where true north is. Yeah, it’s not the money, it’s the happy, right? And I can do a lot of happy with a lot of money. I don’t have to teach my kids Spanish, like my seven year olds learning Mandarin and and my wife’s half Mexican, so we speak Spanish around here a bit. So my daughter is going to know three languages by the time she’s like, eight. That’s right. So I wanted, let’s go. You want to learn about Spain? Let’s go. You want to you want to see what Italians like? You know, Italian food on a cliff side. Let’s just go right and experience this world, because we don’t have a lot of time, and we don’t have a lot of control of what happens to us. We can only control we do after it happens, right? So I want to take these opportunities and just capture the shit out of them. And I can do that with a lot of money. You can help more people with a lot of money. You gotta you can capture more experiences with a lot of money, right? Money’s not a bad thing.

 

Rick Jordan  

Oh, hell no, it’s one of the best things. I always say that it’s a tool, man, yeah, that’s all it is. I love that too, because you can buy a whole lot of happy with all, yeah.

 

Kris Dehnert  

A wholelot having a whole lot of money. Now, listen, one of the other things too is money is one of the most common things, and, and so I think when people put it on a pedestal, yeah, it gets fucked up, right? Like, what it’s about is, I mean dollars, yen, you know, Canadian dollars, euros, Bitcoin, Litecoin, there’s what 80 or 90 top cryptos mean, barter, currency is common, right? So to make that like the goal the destination, I think that’s backwards. I think that’s more of a result of doing happy consistently and doing something that you’re good at, and finding that one core competency, your power zone, and just doing the hell out of it. What’s going to happen is you’re going to have fun. You’re going to be six. That’s what you’re going to inspire other people, and then you’re going to turn around and have a $30 million mug company, right? We didn’t do this to be super wealthy, like that’s part of the deal, which is great, but we did it because we wanted to build something. I had a lifestyle by design thing in my head that I wanted to bring to fruition. And we did it by hanging out with cool people, doing something fun, our due diligence and our like, R D is just baseball games and breweries and stuff like that. That doesn’t suck, yeah, you know. So you know what I mean? Like, money is super cool, but I think it’s actually a result of doing consistently good things that are in your core competency, right?

 

Rick Jordan  

 It is, man. Yeah, the only time I’ve ever had money, well, times, I should say, because we’ve all had multiples, right? The only times I’ve ever had, if you want to call them money issues, you know, or it’s been things have been tight, is when I’ve actually been focused on the money itself. Yeah, yeah, when I’m focusing on decisions,

 

Kris Dehnert  

That way you do too close to it, because you’re like, well, this will make more money. Yeah, it’s like, but that’s the result, like, the reason there’s money problems because she did a year ago.

 

Rick Jordan  

Yeah, yeah. You can’t go back in time and fix that. The only thing you can do now is something brand new that’s not focused on the money. And the money always comes.

 

Kris Dehnert  

It really will, because it’s everywhere you got it really is, yeah, we just printed up 3 trillion more than even attached to anything. 

 

Rick Jordan  

Yeah, we don’t have enough. Let’s just make more trees. That means we got money.

 

Kris Dehnert  

Writing on toilet paper, if you can find out on the show. Yeah, no kidding.

 

Rick Jordan  

Oh Lord, dude, I’ve appreciated our conversation they man, just said, Thank you so much for coming on and thanks for the invite, dude. I can’t wait to see this thing blow up even more, you know. And I’m even thinking like some all in mugs right now. That’s what’s going through in my head. Totally, Yep,

 

Kris Dehnert  

Totally. We just did. We just did a few other Adam today. We did some for Taylor. We did some for epic cigars for Jake Luering right now. Yeah, do corporate gifting. That’s our jam. We have a lot of fun with that. We make some really bad ass stuff. So shoot me over your logo. I’ll send you one, all customized with your name and everything on it. 

 

Rick Jordan  

Sweet brother. That’s awesome. Where can everyone find you? Or dugout mugs.

 

Kris Dehnert  

Dugout mugs, the actual mugs, you can find them in all 50 states, all 30 stadiums, and actually seven countries now, which is kind of sweet, but, but dugout mugs.com any social media, you’ll find us. We’re the only one, we’re the biggest, we’re the best, and as far as I’m concerned, because what’s cool is dugout mugs is what I do. It’s not who I am, which is kind of fun, right? Yeah, there’s all kinds of things that I’m tied into from from an interest standpoint, or, you know, philanthropy and all this other so you can find me at LinkedIn. Just look at my name. 

 

Rick Jordan  

Sweet brother,only one. You’re the only one. Dude, you’re amazing. Thanks!

 

Kris Dehnert  

Absolutely, man. I appreciate y’all. Everyone have Amazing, amazing day And Week.