Synthetic Data, Real Protection | Shayra Melo

Episode Topics:

• Learn how a 21-year-old’s Bitcoin curiosity led to building AI privacy solutions for schools.
• Discover the difference between blockchain hype and real-world privacy applications.
• Find out how to mentally step into your future success before it happens.
• Understand why on-premise data solutions are becoming critical for sensitive information.
• Get inspired by a first-generation immigrant’s 6-year journey to public company success.

 

Rick Jordan  

What’s shakin’? Hey, I’m Rick Jordan, and today we’re going all in. Alright, today I’m so pumped because we have an in guest in studio, guest in guest studio. In studio, guest, and this is someone I’ve known for a little while. She’s amazingly brilliant and amazingly beautiful, and just is doing a lot of cool things in the world of AI and blockchain. So listen up. Turn up your volume on everything here, because welcome for me. Shayra Melo, what’s up?

 

Shayra Melo  

Thank you. Hey. What’s going on? Let’s shakin’, Let shakin’ all in, all in team,all in podcast, I am here. 

 

Rick Jordan  

Yeah, you are, yeah. This is awesome. So you’re here, you’re actually here in Chicago. We’ve talked about doing this for a while, right? And we were looking at doing remote, but you’re here because there’s a company, a CEO friend of both of ours, and a company you’re involved with called vocadia, that literally just went public this morning. That’s, that’s fantastic, yeah? So at this time, it’s probably like a couple weeks ago that this morning, while you’re here, they just went public today on the Chicago Board of Trade.

 

Shayra Melo  

Absolutely! yes, amazing. And tomorrow, we’re going to be ringing in the bell, and I’ll be on stage ringing the bell in with them. 

 

Rick Jordan  

That’s a first. How does that feel? For real, being up on stage with the with the bell ringing.

 

Shayra Melo  

Oh, I mean, it’s, it’s surreal, right? It’s the it’s American dream and all sorts. You know? I think that the reality is, is that only a select few companies end up doing that, but the hard work that goes in it, the journey that goes into it, yeah, is a lot more difficult than from like, what the picture is so definitely happy, but there’s a lot of work to do right after this.

 

Shayra Melo  

Got the music playing, all the rooms, everything synced, yeah. 

 

Rick Jordan  

For sure. I mean, well, you know, my company is reach out, and we just went public a couple months ago on OTC, but what you’re saying is so cool to me, because it’s like, you come into the office and it’s like, it looks and functions just like any other office, just like any other cybersecurity off. I mean, we got a bit of cooler of a vibe here, you know, for real, like the most IT companies, you know.

 

Rick Jordan  

For sure, but it’s the, it’s the everyday stuff, you know, that so many don’t have the visibility into. And I say so many don’t see because it’s not, it’s not that they don’t see it. They probably would love to see it, yeah, but you’ll start to see it as well, like some of the comments about the stock and the direction of the company and all that. And it’s a there’s, there’s, of course, negative things that’ll be said, but there’s also positive things that’ll be said. And generally speaking, that’s like a barrier of visibility, you know? So I’m excited for you tomorrow capture as much as you can, right on photos, on video, and then afterwards, it’s like, you’re gonna think it’s a surreal experience. I’m sure it’s just like, getting married, right? Yeah, it’s like, Where’d that day go?

 

Shayra Melo  

Right? It was so quick, but, yeah, so impactful for that day, yeah?

 

Rick Jordan  

Or like, when your daughter was born, right? It’s like, oh my god, that day is gone already.

 

Shayra Melo  

Right? No. And it’s, it goes so quick, right? And so everything after that is just, like, catalyzing, yeah, so fast, but you’re right the the visibility into into certain scenarios, or into, into the companies, it’s not really visible from that point of view, like, you don’t realize what’s going on in the back end, or anything like that. So I think that this is definitely the moment for that.

 

Rick Jordan  

Yeah, right on. You mentioned something share our stories, right? Oh, yeah, for sure.

 

Shayra Melo  

Yeah. And for you to share, be sharing these stories too. Because, like, I think so many people want to hear what it is to be running a public company, and it’s like, okay, great. Like, how do I even get to that first stepping stone? 

 

Rick Jordan  

Yeah, yeah. A lot of it’s, I mean, for what you’re listening, for everyone listening, a lot of it’s actually the same, like, it’s the same day in and day out. It’s almost kind of surreal. It’s like, oh yeah, we have stock that’s trading, yeah, and it’s a, it’s because it, I mean, just three months ago, well, actually, even, like, prior to today, with the company you’re involved with, Boko dia, it’s like, you didn’t have that prior to today, and now it’s, it’s there, and it’s just something that takes a little bit to sink in, because you’re still just going to knowing you, as I do, you’re still just going to push forward. You’re still just going to execute the plan. You know, it’s almost like, yeah, the stock price matters, but at the same time, what matters even more. So it’s almost like the price becomes kind of a symptom of what you’re doing in the execution of your plan and your vision.

 

Shayra Melo  

Absolutely, definitely it does. Because, I mean, even most companies like to stay private for a reason, so they don’t have to have that mentality of looking at that price or the ticker, right? And I think that, you know, with that being kind of like in front of mind now it’s, it doesn’t really change anything, you know, because personally, for me, it’s always been about 200% growth, and 200% growth was already top of mind for me every single time. So this is just, this is just like a hey, by the way, you can see it now.

 

Rick Jordan  

That’s interesting. You say that because I also want to dive into you a little bit too, because you said something about the American in Dream, which you’re Colombian, which is pretty awesome. Them, because I want to talk about that in a bit. That what you’re talking about, about the 200% growth, though, I don’t want to skip over that, because that’s a lot of people like, dream of that. You know, if it’s an entrepreneur, which you have been there, I’ve been there to where it’s like, we’re in a startup mode. It’s like we’re so grateful that we just took in $30,000 in revenue over the last six months, it’s like, woo, we’re actually making something. But then it’s like, 200% gross, sure that becomes 60. Then if it’s another 200 then that becomes 120 you know, and it continuously doubles. But how long do you think that something like that is sustainable?

 

Shayra Melo  

I mean, I believe it’s really sustainable. I don’t think that. I mean, you can see it with Apple right now. You can see it with companies that are just, you know, progressively growing. I mean, meta, yeah, it’s like, it’s, it’s, it’s right there, as long as you can continue to understand, hey, how do we really refine within the culture within the company and then also align that with the financial goals? I think that that’s really healthy growth. Obviously, having the tech is super important on understanding what that merge looks like for for the revenue and all of that. And you know that yourself. So, yeah, it’s, it’s, it’s, it’s definitely sustainable, but it’s difficult.

 

Rick Jordan  

Yeah, for sure. I think of, uh, I think of like, in the future, because reach out is doing eight figures in revenue, you know, and it’s like, okay, if you take, if you take, hypothetically, 20 million and double that, you know, going to 40 million in revenue. I’m not talking market cap, right with if you go from 20 to 40, that’s, that’s a big jump. If you go from 40 to 80, that’s an even bigger jump, you know. So it’s like, the 200% growth as I look out, it’s like, I don’t know, you know, because it’s like, the the industries, if you’re listening, it’s like SAS platforms, any kind of tech company is typically considered successful with a rule of 40 or rule of 50. I’m sure you know this, right? It’s like gross margin percentage plus revenue gain percentage. If it equals 40, you’re good. If it equals 50, you’re doing really, really good, right.

 

Shayra Melo  

Right? Well, I think that you know, you know when our VC backed us and and when we were going through that process, I really started to understand, hey, what makes a unicorn company, what really brings that that valuation to what it needs to be. And I think that SaaS platforms are there. There’s this, like dance, right? Because I’m not really a big fan of SaaS platforms. Funny enough. So it’s just the reality, right? Like we once owned software, and you can own it, and I just, I think that’s kind of coming back into into a trend, or into phase of what software can be. But I think that when we talked to our VC, he really gave me an insight of what 200% growth or what a unicorn company looks like. And so I really took that, ingrained it into the process for revenue, for our entire productivity, yeah. And so, yeah, that’s, it’s just a mantra that I go through.

 

Rick Jordan

That’s cool. I dig that. All right, I’m gonna go back to the American Dream thing. All right, because you’re Colombian, right? Yeah, I don’t think I’ve ever asked you this American, Colombian, American Colombian. So you’re born here, born here. Oh, cool. That’s awesome. Yeah, your family came over here. Then first generation, first generation. Nice. How did that go for them? Oh, what did that look like? 

 

Shayra Melo  

Yeah, it was so difficult. It was, it was really difficult growing up, yeah, I mean, for the most part, you know, my grandmother came here first, and then all the sister, all the daughters, started to come in. My auntie came with her. And then my mom was like, kind of like, forced through her sister. She was like, No, you’re coming. Here’s the America. So, yeah, it was, it was really difficult. I mean, buying a house, my mom is a homeowner, and, you know, she did it on her own. And she’s, she’s really, like, shown me, like, what it is to be a powerful woman. And all the women in my family are super, super powerful, and I’m so grateful for them, and what they’ve done, and what my mom’s been able to, you know, provide for me to be here.

 

Rick Jordan  

And you’re a woman in tech too. Awesome. That’s, I mean, it’s still a minority, you know? I think tides are starting to shift a little bit, which I love, right? It’s still, still a minority, but it’s awesome to see that, you know, and you’re what, 27 Yeah, 27 years I got that right. That’s to be that right, and to be part of a company that’s going public is just freaking fantastic, yeah, so you’re a badass. Where did your when everybody, because you said, your grandma moved over here, right? She was the one who immigrant. That’s interesting, because mine did too, you know, she came over from, from Wales, you know, which was very interesting to me. So it’s like, I go all the way back to England and all of that. Not Columbia. I mean, clearly, it’s like, not exotic. I’m just glad I have good teeth. When my family came from Great Britain, you know, that’s a common theme over there. Yeah, exactly. I’m like, Thank God I got this. I’m cool, right? When she came over, where did they end up living at first? Like, What city did they end up landing in? 

 

Shayra Melo  

Yeah, that’s a good. I think they Yeah, they moved immediately to they had family in New York. He had, like, a husband in New York, and then that American husband, no, he was, it was like her husband lived here in the US. Oh, okay, and he was Colombian, and so he had moved here, so she moved from love basically, oh, yeah.

 

Rick Jordan  

That’s awesome. We don’t hear too many of those awesome love stories anymore, do we? No, no, no, that’s so cool. So, from New York, did they just stay there? 

 

Shayra Melo  

No, they went. So he was living, so their family was living in New York, and then they had moved down to Tampa, okay, so, yeah, they’re, they, yeah, that’s, that’s Florida, yeah, exactly.

 

Shayra Melo  

Yeah, Florida is great. I mean, you know, it’s not the most, like biggest tech scene out there, especially in Tampa Bay, Florida. It’s starting to grow, but, you know, compared to, you know, Palo Alto, or, you know, bigger cities like Chicago even, so it’s, it’s definitely growing, but it’s, it’s a little bit more, little bit more harder.

 

Rick Jordan  

For sure. Right on. It’s a good place. I like it, yeah. 

 

Rick Jordan  

That’s cool. That’s awesome. Now, from a tech perspective, you know? Because I know you I mean, just like all of us, right, we’ve had different jobs. It’s like I started at McDonald’s, you know, all of that, you know, but when did you start getting into tech?

 

Shayra Melo  

Well, I started getting into tech in 2018 with decentralized technologies, and investing into them. So that’s, that’s when I started getting it, yeah. 

 

Rick Jordan  

I mean, in essence, like blockchain, if we could call that a decentralized technology, it is, yeah. It is, yeah. Did you ever get into the NFT space? This is totally an aside, because nowadays, they’re just not worth anything. But anyways, going back to that 2018, decentralized tech, hey everybody at that point, and still to this day, kind of confused blockchain and crypto, yeah, you know, as if they’re like the same thing, whereas, like, Blockchain is really the tech that’s kind of behind crypto. Crypto just happens to be like this layer of monetization on top of blockchain, just like anything else can be monetization on top of blockchain. Crypto is just that kind of thing. 2018 is early for all of that. Yeah. I mean, Bitcoin might have been, what, 10 years old at that point, I think, like around 10 grand, right? Yeah, exactly. You know, people knew about it, but not many did you know it still hadn’t caught mainstream. Almost next to nobody understood what actual blockchain was. You know, it was just all crypto. You know, then blockchain was sort of like the straggler behind the forgotten about stepchild. You know, when that actually was like the that was like, the the firstborn, he the prodigal son. Is really what blockchain is. That’s what everything is built on. How did you be like, Oh, that looks cool. I think I’m gonna do that.

 

Shayra Melo  

Look, I always wanted to get into investing. I was, I kept hearing everything on the news about this Bitcoin thing, and Bitcoin is the next financial piece. It’s like, huge. And I just kept going through all these other kinds of, like, all these news channels, and they just repeatedly coming up. And I was like, Okay, well, let me just go look at it. I was like, like, super young.

 

Shayra Melo  

Talking six years ago, so like, 2120 21 years old. 

 

Shayra Melo  

And I was like, Okay, well, you know, maybe I’ll, you know, I’ll invest into this. This is, like, super new and new set. And, yeah, I did, and that’s, that’s how I started getting into it. Somebody was like, oh, it’s never gonna grow. It’s never gonna be there. They were going for school, for, like, to be a financial advisor. I was like, so I was trying to listen to them, and I was like, making sure. I was like, Maybe I’m checking all the boxes to see if I’m, like, making the right kind of financial investment. But yeah, no, yeah, I wrote it, and that’s, that’s how I figured out like tech to begin with, but at a financial perspective, great. So that’s, that’s how I started getting into it. And like, being first generation, like, especially from South America, like, my family is, like, all from there, especially my family, they are not tech orientated at all. So like, learning all of that by myself and going through that was like, yeah, that that was, like, probably, like, the biggest shift, like, just pushing past that.

 

Rick Jordan  

Yeah, that’s cool. So, I mean, so you were looking at really crypto at that point in time, right, right? And then, uh, when did you go deeper, you know? And how did you figure out, like, oh, there’s a deeper layer to this. There’s this thing called blockchain, and that’s where the magic is.

 

Shayra Melo  

Yeah, I started investing a little bit right before the crypto haze, like the craziness of it, and during covid, yeah, I started diving deeper into nfts. I started understanding that a little bit. I think a lot of people did too, yeah, for sure, but I understood the technology. But then I took it a step further to understand the technology, a lot deeper. And that’s that was the that was the point of catalyzing versus understanding nfts Or what was going up and down in value. I really focused on the the proposition of each chain and what they were bringing. And I was like, oh, there’s. In need, yeah, and the market, I was like, oh, there’s a big need. No one knows about that.

 

Rick Jordan  

Yeah. So you look deeper into like, the Ethereum chain, the Binance chain, all of that.

 

Shayra Melo  

All of that, yeah, exactly. And then like, and then also, how to, like, create layer two. And then I started creating white paper behind it. And then I met Jason Mello, which is, you know, our CTO, and he was also the founder of Paxos. So it’s like, oh, well, that that just worked out heavenly, yeah, for sure. So, yeah, that was, that was just, like, the perfect merge. 

 

Rick Jordan  

Didn’t we just talk about, like, the love stories don’t exist anymore. But then there’s one, right? That actually got involved in tech too. That’s cool, yeah, yeah. Everybody listening. I mean, she talks about him, like, is him like he’s a third person, but it’s actually her husband too. So it’s who’s a really brilliant dude, you know, doesn’t hold a candle to his wife, though. So Jason brings an interesting piece to the puzzle. Yeah, you know which, which is really cool. So was this like, late night sessions with a bottle of wine. As he started, like, unraveling the world of blockchain for you.

 

Shayra Melo  

Kind of, yeah, no, it was super professional. We we met, and we had, like, basically, I told him, I was like, Hey, this is what I want to do. This is when I were to create. And he was like, Yeah, this is interesting. And at that point he had, like, another startup that he was involved in that their unicorn company actually funny enough is like, Hmm, I don’t know if I’m gonna leave my unicorn company right now for, you know, a startup again. So it was, it took a lot of convincing. So, yeah, that was, but the vision was there, and he saw that there was a great opportunity to really create something different. So we, we actually, we have a privacy solution for Think of it like architecture privacy vaults, but their privacy votes on the on the blockchain. 

 

Rick Jordan  

Cool. So yeah, tell me about that a bit, because that’s a we, we’ve talked about that. Hold on. I swallowed weird when I drank this. Dang it. It took a, Yeah, no kidding. I took a I took a drink, and Good God, it just went like, Oh, you’re talking. When too fast right to the back of my throat. You didn’t see me take a sip, exactly, too fast, like I pounded water like it was a shot. That part we can keep in. It’s funny, so I almost made sure I do a spit take. Yeah. All right, cool. Whoo, okay, I think I’m cool. I have a cough box. You don’t have a cough box that on here. Anyways. All right, cool. Well, thanks. All right, here we go. We good, yeah, okay, of course, we’re good. We’re keeping going. All right, private security vault, yeah, you told me about this a little while ago, and I was so intrigued, coming from the cybersecurity space, yeah, but it’s, it’s interesting. Can you break it down? You know, not so technical, but in, like, very, very minimized terms, so that we can just follow you, because it is a technical thing. It’s an extremely technical thing, but it gives a very human result to it.

 

Shayra Melo  

Yeah, so think about so the the first use case that started to come out of this was an AI company that came up to us, and the AI company was like, Hey, I have an AI model that’s got, like, like, 7 million database points inside of it, like, of students. It was like, it was a platform that focuses on, you know, keeping children safe. And so they had 7 million students on their database. So really sensitive information, right? Yeah, they were serving multiple states, and they were like, how can we, you know, implement the blockchain into a solution on our AI? And we’re like, yeah, you can definitely do that, and especially on our platform, because our platform, you’re able to create real world assets, also blockchain applications on our platform. That’s originally where we started, and we were a no code platform for that. Sorry, this thing’s coming up. And so, yeah, so they came out to us, and we’re like, hey, how do we do this? And I was like, Well, you know, what do you want to get out so they’re like, Okay, well, we have sensitive information in our database, and we don’t want it associated with the children. So, like, we want that at all on our database, and it’s like, great.

 

Rick Jordan  

But they still want to use AI to extract this valuable analysis of certain things, you know, kids, you know, like, probably how they’re doing in school. Like, if there’s specific demographics, you know, if it’s kids that are, like I was, I’m dumbing it down here. Way down, you know, not trying to minimize anything, because it’s actually bad ass. Is what this does, you know, like, I was one of the younger kids always in my class, versus, like the older kid in the class, you know, just because of where the date cut off was, you know, I would be curious to see it’s like, who excels more, you know, something like that, just based on, off of, if it’s like somebody who was right before the cut off or right after the date cut off for age.

 

Shayra Melo  

Right? Right? So what they do is threat detection. So they’re focused on very cool so any kind of threat detection within the child or the school, yeah, if there’s a mass shooting, or if the child’s at threat of suicide. And so it’s really, you know, sensitive information of children, and yeah, and ultimately, you know, what they didn’t want is that information to continue. Obviously, it doesn’t even right now. But what they really wanted to add is that extra layer of protection and preventative cybersecurity, essentially.

 

Rick Jordan  

It’s a separation, yeah, of the identifiable information with the actual anonymized data points.

 

Shayra Melo  

Exactly and so what we do as so what we created was a synthetic data set that’s very similar to the same data set of the child or the entire school, like the children in the school. And then what we did is put that synthetic data into the database, and then we took the actual information and put into a private network. The private network is owned by them. They have full control. They have access of that. And then we have a sentinel that’s kind of like on the outside of it. I don’t want to use a super technical term, right? So we have something that basically, like covers it right on top of that tip phone home if you need the real information to get that information to tap into that. So that’s, that’s what we created. And this is all full on premise solution, and it’s in data, like, it’s in real time data flow.

 

Rick Jordan  

Yeah, on premise, meaning, not in the cloud. It’s localized, which is interesting, because it’s everybody. I mean, there’s always been a push to the cloud for the last decade, right? But then at the same time, when your data is stored locally, that’s like one of the most secure freaking things that you ever could possibly have, you know, because it doesn’t go anywhere, it literally doesn’t go anywhere. That’s cool. Your earpiece is bothering you. Yeah, it is, yeah, like coming out. No, you’re good, yeah. It’s got weird ears,

 

Shayra Melo  

Pulling me a little. Ears here, okay.

 

Rick Jordan  

Oh, is that it like, for real? Is that like, a trait? I don’t know.

 

Shayra Melo  

No, I’m just joking.

 

Rick Jordan  

I was wonder that though, like, when I see people on TV, it’s like, sometimes there’s these guys who have, like, you know, the tiniest little ears, but then there’s also these ones that end up being, like, super huge. I’m like, what ethnicity are they? Because, I mean, everybody you know, but it’s like, if I’m looking at two white guys, you know, it’s like, what’s the difference? Why did this guy have like, Dumbo ears, and this one has, like, these little, tiny things, we’re solid now, yeah, the curiosities that I have naturally, yes.

 

Shayra Melo  

Now you guys have a little personal insight into into Rick Jordan, but yeah.

 

Rick Jordan  

So the privacy of all we should keep some of this in. It’s kind of fun. Yeah, just the rants. Yeah, right on, good, good. I’m glad we’re keeping some of this in. Yeah. I mean, we were talking about the cloud and how the still, the most secure thing is having something the tech term is on premise, right? You know, which means, hey, it’s right, right here. You keep it there, but there’s a there’s, of course, limitations to that too. Yeah, you know, because there’s no accessibility to even other systems that might need that, you know, except I think what you’re saying is that you stop me where I’m wrong, because I don’t think we got this deep before. You almost act as kind of like a, kind of like a traffic cop, almost like a gatekeeper to the to the real data, you know. So it’s like it sounds like you take a copy of the real data, sort of anonymize it, you know, make it a synthetic form that is similar, but not exact, right? And then that’s what’s pushed out to the AI model, so you can learn and do the analysis and and get the the just the the points you need to accomplish, whatever outcome you’re looking for. And those individuals are not even those individuals, but the individuals, the kids, they’re completely safe because there’s no identical identifiable information whatsoever. But on the other side of it, somebody who might need to see that, like the child’s parent, well, right? So they they can, they have access to the AI model, but then you’re the traffic cop that says, hey, only let this person in. Yeah, that’s cool.

 

Shayra Melo  

Boom. All right. And downloadable. Yeah, yeah, download that software too. So it’s, there’s no, there’s no developers needed to do a manual process to implement the software on top of that. So we’re totally zero trust model.

 

Rick Jordan  

That’s brilliant. So I think I broke that down pretty, pretty well, super well, okay, it’s. A, if you’re, I mean, DM us, whatever, if you have questions. But it’s a, it’s really cool tech, you know, and it’s something that can keep kids safe. I can see other, other, I mean, a lot of other use, yeah, FinTech, for sure.

 

Shayra Melo  

Healthcare, you know. So, so right now we’re going after Health Tech health tech companies, health tech companies that are focused on, AI, health tech companies that are just health tech company systems, right? Yeah. And then also FinTech companies that are focused on different industries. Inside of there the payment processing system, all the way up to, like, credit card acceptance and all of that. So yeah, that there’s those are complete different industries, but they all have the same kind of responsibility. We are some kind of compliance responsibility. And that’s, that’s the ICP. I guess.

 

Rick Jordan  

That’s cool. I can’t help but notice that it’s only been six years since you first were like, Hey, there’s this fun thing called Bitcoin that’s out there to now it’s like, tomorrow, you’re going to be standing on the stage at Chicago. Board of Trade. Is part of a company that’s going public, you know, in an AI company, you know. And I know some of the cool things you’re doing with them still, though that’s a very, very short period of time, you know. And it’s that’s one of the things I admire, is, I don’t think you ever lost sight of where you want it to be, like as soon as you got it. And this is something I talk about all the time. I’m going to talk you up here for a little up here for a little bit, because I think you have a natural curiosity, is it? I mean, that’s the only thing that I can describe otherwise. I mean, where, where else could it have been? I mean, how in the world were you like, yeah, Bitcoins, cool, to just six years later being like, Oh, hey, you know, tomorrow I’m going to stand on the stage and ring the bell.

 

Shayra Melo  

Yeah? Yeah. I mean, it wasn’t, it wasn’t out of, like, luck, you know? I mean, people say, you know, luck is a big part of it, but no, I it’s not an overnight success either. Like, six years. It’s still six years, right? And that’s, like, prior to entrepreneurship that I had been trying even before, right? Yeah. So it’s, it’s not an overnight thing where I just got into business, and it was just like, okay, cool. Like, this is what it is. No, you know, I think the biggest thing for me has been the curiosity, the curiosity to put myself in the right rooms, hey, ask the right questions, and then continuously put myself around amazing people right and making sure that I add value to every single piece that I’m I’m going into, you know? Like, it’s not facade, right? Some people go out there and they have, they claim tech, and they really don’t have it. And so, like, this is the difference between professionals and facade, yeah. And so that’s, that’s really what I that’s what I bring down, hands down, 10 toes down.

 

Speaker 1  

Yeah, that’s phenomenal. Yeah. I mean, to be a Colombian American and just get to this point, it’s a, it’s, it’s truly inspirational, and it’s, yes, it’s, it’s a short period of time, but at the same time, it’s like, you feel it’s long. I can relate to that, because it’s the same thing, right? That it’s like back from when reach out finally hit. You know, seven figures was only six years ago, so the going public process took almost four years to go through all the stages that we needed to go through.

 

Shayra Melo  

And you’ve been saying it out loud every single time, every single time you’ve been on stage, you’ve been saying that we’re a public company, we’re going to be public consistently, just being that and just showing that. It just shows Yeah, and look where you are right now. Yep. But it does feel like a long time, right? It does, yeah, it is a long time.

 

Rick Jordan  

for sure. I don’t think this is new. I mean, even on your IG bio, you know, it says building a public company. It’s the same thing that’s been up there way before, way before the cod. It was public. Yeah, you know, which is awesome. So it’s, it’s a, I hope everybody’s catching this, because it’s like you mentally step in to where you know you’re going to get to, and the only way that you can know you’re going to get to is to actually mentally step in exactly. It’s the anchor point.

 

Shayra Melo  

Every single mindset coach will tell you the same thing too, yeah, the same thing that you’re saying right now is just always put it there, say it, keep saying it, right? These, these continual rituals that you need to be doing for yourself. And it’s not the only thing, obviously, but that’s, that’s a big piece right there.

 

Rick Jordan  

Yeah, right on. I love it. The everybody can find you. I mean, I know Instagram, right, shyra.me Yeah, right. Where else can they go to touch base with you?

 

Shayra Melo  

Yeah, you can. You can either email me at shayra@touchburke.com, or you can find me on or you can go on our website@touchburke.com as well.

 

Rick Jordan  

Awesome. Go there. Check it out. There’s some cool stuff there, but then listen to this again and send it to at least three people, because we just broke it down today for you. You got to get to know this girl. She’s awesome. Thank you. Yeah, thanks for being on.

 

Shayra Melo  

Thank you for having me. I appreciate it. 

 

Rick Jordan  

You bet. Yeah. Boom!