From Pain-Based to Purpose-Driven | Julie and Skip Wyss

Episode Topics:

• Learn why most chiropractors stay broke and how Skip and Julie built a thriving practice by selling experiences instead of adjustments.
• Discover how to teach your kids that money is always available and works for you instead of making them slaves to earning.
• Understand the difference between weak money that leaves fast and hard money you earn through intentional work and purpose.
• Get the blueprint for creating patient experiences that transform lives instead of just treating symptoms for insurance payments.
• Hear how two entrepreneurs are saving veteran lives by treating chronic pain for free and building real legacy through their kids.

 

Rick Jordan  

What’s shaking? Hey, I’m Rick Jordan, and today we’re going all in what’s shaking. This is exciting because it doesn’t happen too often that we have some in studio guests ever since all the dumb and stupidness of a few years ago. But this is amazing because I got friends that have driven probably about six, seven hours to come in here and see me today. This is going to be a good conversation, because if you’ve ever been to a chiropractor, you know that chiropractors, typically speaking, are amazing. They’re great for health benefits at the same time, they’re pretty crappy business people. They can be for the most part, yeah. So Skip and Julie, it’s Weiss right?

 

Skip Wyss  

It’s Wyss So, my gosh, don’t feel bad. Nobody gets it right, unless you’re in Mexico.

 

Rick Jordan  

Oh, interesting. That’s intriguing. Yeah, yep. Well, Hola, don de esta el banyo, yes. All right, we’re here. We’re ready to have a good conversation, guys, I’m excited. Thank you for coming. 

 

Skip Wyss  

This has been a blessing. Thank you.

 

Rick Jordan  

I love it. I love it. I mean, if you don’t know yet, if you haven’t listened to it, because I don’t know when these things are publishing, but I would just have the privilege of guesting on your show. Yeah, and we recorded right here in this studio right before this episode. So if you, if you’re hearing this, we’re going to post the link in the show notes, that way everybody can head over to YouTube and listen to that. It’s going to be awesome. And let’s talk about some things, you know, because, I mean, I’ve got your sheet in front of me, which I always do. My team’s amazing at doing this, but it’s a both of you are chiropractors, right? Yeah, which is also interesting to me, because we both share good friends that also are married and also are chiropractors. Is this a funny question?. It started out with, but it’s like that a thing, because I don’t see too many it. People like pairing up at conferences, you know? But there’s a lot of chiropractors I see that I’m married to other chiropractors. Yeah, even my chiropractor, for real. 

 

Julie Wyss  

I think that’s just status quo is, when you go to graduate school, when you go to chiropractic school, you are either there, like you’re looking for a husband, looking for a spouse. You either get married, you get divorced, or you have kids. Oh, we did two of those.

 

Skip Wyss  

Yeah, we got married and had kids, all right, yeah, but that’s that. That’s what happens.

 

Rick Jordan  

That’s intriguing, yeah, yeah. Why does that dynamic exist?

 

Skip Wyss  

I think it’s more of a like minded type situation. We met in undergrad, right before going to grad school, but we both wanted to be chiropractors. That’s how we actually met outside microbiology, which is like, yeah, cutting science geek stuff here, but it’s, I think it’s a like mindedness, I think. And then you have to be a little bit opposite to attract one another. But it’s going into the same fields, kind of understanding how each buddy, each person’s mind works, because chiropractors are naturally contrarians at heart, like we question everything, everything, and we micro analyze everything, because we believe that there’s, there’s a different story to most things, especially to health.

 

Rick Jordan  

That’s really good. I think that’s more of a general curiosity, too, you know, if that’s what fits the field, that’s pretty fantastic, because I do have a lot of chiropractic friends as well, ones that have, you know, found ways to reverse diabetes. You know, obviously that’s not like the typical adjustment. You know, that’s a different thing. But there’s a lot of different ways that you can go go about health. Yes, I like chiropractic care as a holistic approach.

 

Skip Wyss  

It’s a massively holistic approach not to geek out and go crazy and chiropractic, because I believe it’s 100% absolutely essential to how your body’s going to heal and work. But every drug, potion, pill that’s that’s out there is made in some form inside your body. Your body is designed to completely heal itself. So the brain is what runs the entire program. If you can harness that and understand that the healing power of the body, which you’ve been given, it’s your super that is your true superpower. As long as you can harness it and make sure it’s always able to adapt to the stress.

 

Rick Jordan  

That’s incredible. And Julie, what was it? The geekiness of Skip that attracted you to him? 

 

Julie Wyss  

It was not my abs. No, I think it was. I mean, we, neither of us, were looking for something, and I think that’s more of what it was that we were both going to go our separate ways before, like after we left that conversation that we were gonna get married. Yeah, took me a little bit longer to come along, but he tells a little bit different story.

 

Rick Jordan  

Oh, man, well, now you open up that can right?

 

Skip Wyss  

We sat and talked for three hours. Rick, three hours time went by like that. She had to go to class. I had to go to class. We both got up, walked out of the commons area, and I was walking down the hallway away from her, and I felt a hand on my shoulder, and that that hand was the same pressure my grandpa always put on my shoulder. My grandpa passed away, and immediately, when I felt that push, I felt I can marry her. And I was just like, Huh, okay, Dad, how? Right? That’s interesting. And then, like, seven months later, we started hanging out. Eight months later, we were dating, we were engaged after 10 months, like it was just like that divine intervention, but that’s, that’s how we met, yeah, that’s super cool. Yeah, I actually in. I always tell people this, but it’s true. I like the Julie to my left, not the Julie to my right. So there was a six foot three Julie that played volleyball right to my left, and then my best friend sat across from me, and then she was right next to me, and we had great conversations, but I like the taller, blonde lady that was next to me. But then after that conversation, I was just like, yes.

 

Rick Jordan  

That’s really funny. Man, yeah, it works. I mean, we got a lot to talk about today, but I gotta, I gotta dive into this a little bit. So you said it was like seven months later you were dating her. Later you were dating, right? Yeah, what happened in that in between time? Because you were saying it was a little bit of you that was more difficult to come around.

 

Julie Wyss  

So like, I was still finishing up. I got doing a double major, and so I was still finishing up for another semester.

 

Rick Jordan  

Like, Skip, I don’t get time for you. Yeah?

 

Julie Wyss  

Yeah. It was just kind of back and forth. And forth more so, like, that’s, you know, when it was still, you know, the phones with the phone cards and so getting those minutes to make those phone calls, oh, geez, you know, driving to show up at each other.

 

Rick Jordan  

Google that. Everybody Google, what those are.

 

Skip Wyss  

Accused your slider. Oh my gosh, the black, yeah. But then, but what held it up, though, is then we took that biology of a woman class, and I was one of the only guys in there. There was 40 there was 46 students, and I was the only guy. 

 

Rick Jordan  

And there’s so much humor in that. I Oh, dude, I learned so much. Yeah, the only dude in the biology of a woman class.

 

Skip Wyss  

Yeah, man, hilarious. I knew I was gonna work with women my whole life. Like, as soon as I knew I was gonna be a chiropractor at 18, like we talked about that drive before, like, I knew what I wanted to do, and then I knew I needed to understand how to work with women, yeah, because that’s what I was gonna be around. And then she she needed homework. You were on trip with your, your boyfriend. 

 

Julie Wyss  

We both, we both had boyfriend, girlfriend, and so, like, that’s where there was nothing like happened. So you put an opportunity, or you challenge me, I’m going to hold you to it. And who’s see? He said, Yeah, nothing’s going to come of this.

 

Skip Wyss  

Yeah. So I was like, Whoa, yeah, right. That’s, it’s what I was on my way down to chiropractic school. I was going to Palmer. She was going to go to Northwestern which is in Minneapolis. I was going to the Quad Cities, chiropractic, two different schools. Yeah, it’s where I was headed. I told her, so I was going. I told her I would never go to the school she was going to.

 

Rick Jordan  

How did that change?

 

Julie Wyss  

She I didn’t think that. No, or it was, it was a thing that at that time, right? Like, first generation college student chiropractic was like, still, my family is like, doesn’t quite understand it, right? Not really any support. I was growing up told that I was always going to fail, yeah, so looking at this prestigious school at that point to think that, how could I ever be able to get into that school? Like, why would I apply?

 

Skip Wyss  

I told her she’d get in. Like, it’s not getting into chiropractic. College is not hard. The first six months is the first six months will destroy you, unless you are solely and that’s how it’s designed. Getting in you don’t have to be a genius, but that first six to nine months, those first that first year, that curriculum will destroy you. I’ve heard that a lot, yeah. Well, it’s a five year program in seven it’s a seven year program in Well, sorry, yes, sorry, yeah, five year program in three and a half years, seven years total, if you count the two years that you’re out on your own, like there is no residency, like you graduate and you open your office, or you work for somebody, and that’s, I think, where, I really think, that’s where the business side falls apart, yeah, for sure, it is, you know, and that’s, but that’s what, that’s what we did. And, like, you followed me to Palmer. I tell everybody that, like, she knew what she had.

 

Rick Jordan  

Yeah, he was following. I know Palmer is one of the big ones, right? Obviously, yeah, there’s other amazing schools. Yeah. I mean, what’s interesting about the two of you? I mean, obviously you went through chiropractic school, right? You guys have a very successful practice, and at the same time, you’re still growing and expanding. You’re well beyond just the business owner or the single practitioner at this point. And what was that bridge for you? Because you hit something, and this is what I’ve seen, right? We talked a little bit about this on your show too. It’s like, there’s the side of chiropractors that I’ve seen to where it’s just like they’re not making that well of a living, yeah? And it’s just because they’re they feel like, oh, man, it’s almost like a self deprecation, yeah, it’s where it’s like, I’m doing good for mankind. I don’t need to make that much money. Yeah, so I’m just gonna drive the same Hyundai for 12 years. You know, nothing against Hyundai. They got great warranties, from what I hear, right? The warranties themselves are 10 years long, right? I don’t like them. Then there’s the other side to where it’s like, what you’re talking about, like chiropractors can go work for somebody else. So they could come work for you, you know, which I actually almost think is a better option if you’re not going to go all in, which is the name of the show, right? And actually build something that can impact a lot of people, you know, to where you’re just doing it really for the job. But then this is going to sound harsh, right? But you’re doing it for the job, for the for just, not even a lifestyle, just to, like, pay your mortgage, right? Because I’ve seen that, just to pay your mortgage, you should just go work for somebody else, right? How did you guys? Maybe you always did, but maybe if you transitioned from one to the other, I don’t know your story, so maybe you can tell it. Or if you didn’t, you’ve always been in that bucket of, hey, I’m a freaking entrepreneur, you know, I’m going to build something awesome and huge. What’s that gap?

 

Julie Wyss  

I knew that, like, I never wanted to work for somebody else. Like, I knew a couple of industries I had, like, worked in restaurants, but I knew, like, I never wanted to be a restaurant owner. And, like, sixth grade, I knew that I was going to become a chiropractor. I was going to marry another chiropractor, and I was going to have two kids, but nothing, nothing in that said that I was going to be living or working under someone else. And so that thought never even came into my mind, that we would be together and go work for someone else. It was never even a thought.

 

Rick Jordan  

That’s intriguing. Skipped. Was this in the contract or, like, a prenup before you guys?

 

Skip Wyss  

Yeah, several, several contracts we’re having to when she told me, when she told me all of this, and the other side of it is, is that she knew she was gonna have that all done before she was 30, and she was gonna have a boy and a girl. Whoa, you left that power out, Julie, she had, yeah, we had all, everything was done by the time we were 29 you laid it Well, we did. We were, yeah, I mean, but it’s, it’s like, you were in the house you wanted to, and that

 

Julie Wyss  

Was my favorite color, was red. And like, I didn’t necessarily need to live in a castle, but there was going to be a turret, like a castle on the side of our house, our first house, red house. And, like, we had a fight tooth and nails, right? Because graduate school, neither of us have an income, right? So both of our student loan debt and, like, we just wanted a house so bad that was the first person that took a chance on us, red house and it had my castle. 

 

Skip Wyss  

Yeah. Wow. Reverse that in a land contract, like there’s a there’s a there’s a lot of layers to our story that I think a lot of people can resonate with. But one of the biggest things that she’s that Julie’s really hitting on is having vision and knowing that you got to you have to rely on what your subconscious is telling you. Your subconscious is a connection. So we have to really take that onus and understand it. And I knew I never wanted to work with anybody, either, dude. I was, I was I worked every job I worked at. I was fired at because they didn’t they didn’t like my personality, or didn’t like that. I could talk to somebody or they didn’t know that. They didn’t know that. They didn’t like that I could carry a conversation out with a customer for 15 minutes, like, so they get upset. Or I would do the right thing and they wouldn’t like the right thing done either. And I got fired from I was a bartender for three years. Talk about making money and like, in the right places you can make bartender, yeah, yeah. And I got fired from my job because my boss got drunk at the bar. Told me to give whatever the chef wanted on him all night because it was his birthday. None of the audio was recorded, and here I am giving this guy free drinks all night. He called me into his office the next day and fired and I had three people there standing up, saying, No, you told him to serve him. Yeah. And he’s like, I would never do that. I’m like, This guy just blitzed out of his gourd. But at that point, though, I was I even sat there and I’m like, I’m never working for anybody ever again. 

 

Rick Jordan  

Yeah, unless it’s her gonna ask you, what was the lesson you got out of that bartending?

 

Skip Wyss  

Number one, how to communicate with people, but number two, how to read people within 30 seconds. Oh, wow. Are they there to drink? Are they there to socialize? Are they going to get hammered? What’s their intention? Are they trying to pick up the girl in the bar? Is she trying to pick up the guy? Being able to read them really fast and understand their intentions? That was the biggest thing I got from bartending and then understanding from that life lesson is, number one, I really have to learn to Intro to trust my my team that I put around me, and if I put a team around me that I can’t trust right away, what’s the point of working? Like, what’s the point? And at that point, I was like, and the other side of it is like, I’m never going to not trust them, but I’m never just going to fire them based on accusations that I can’t prove. Yeah, right on, like, that’s, there’s so much you got to have integrity. For sure, you do, yeah, and that’s with your patients and people in front of you too. Like, you have to have integrity. If you don’t, what do you stand on? Yeah, nothing.

 

Rick Jordan  

Yeah. And now you can probably read your patience in 30 Seconds to about a minute, a minute, yeah, that’s. That’s fantastic,

 

Skip Wyss  

Yep, because I want to know. 

 

Julie Wyss  

What I we ultimately want to be able to serve and give them, yes, everything that we want. Yeah, but that’s not the right time or the place for that person. And so just understanding that in them, where they’re at.

 

Skip Wyss  

Understanding what they want, and then getting them to maneuver into what they need. Because a lot of people that come in when they’re in pain, they want their pain gone, yeah, like that’s they want their pain gone, sure, being in being pediatrics that we’re in. They want their kid to stop crying all night. They want the colic to stop. They want the acid reflux to stop. The mom wants to be able to feed her child breast or bottle or whatever it is. They don’t want a sick child anymore, and when that happens, you need to solve X, Y and Z, but then also you have to be able to understand where they’re coming from, but then communicate to them in a language they understand, because everybody communicates differently. Yeah, and then be able to communicate with them without them feeling manipulated, because you’re not you’re just leading them down a path of what they actually need and solving the problem before they have to ask or realize the problem is actually there. And the best thing that we get back, and one of the most amazing things that I get to feel, and you get to feel this too, is when somebody says, holy shit, I finally have my kid back. Yeah. Is this what it’s like to have a newborn that doesn’t cry? Is this what it’s like to hold one and they smile at me, and the only reason why they’re upset is because they’re hungry and like, Yeah, this is what, this is what this is supposed to be like. And that’s when you see their world start to change. But had I not known how to communicate with that mom, not manipulate? Because you can do that. You can manipulate a customer. You can get them down areas and put them in this anybody can sales, whatever, yeah, because you’re not, you’re not fiscally you’re not fiscally responsible to them, which you actually everybody that’s in sales holds some sort of fiduciary status to their client. They do because if you’re bringing them down a pathway that you know that, like I’m taking them down somewhere that they don’t want, that’s going to end up in anger, aggression and be bad on you. Yeah. So you have that responsibility, but if I can take you down somewhere that I know is going to help you, they’re happy all day, you just got to be able to get them to that point.

 

Rick Jordan  

 Yeah, Julia, is that part of the gap that you see like that we’re talking about, is that different in the chiropractors that are just doing the job.

 

Julie Wyss  

Absolutely. and I think that’s I mean, people are always like, sometimes people like to dabble, right? And I’d say we do things differently in our office. And like, everything that we do in our office is because we wish we would have had those opportunities for our kids. It’s always been a learning lesson. And so I always take it from, like, the outside view of, like, what would I want for my child? And if this is what it you know, this is the issue. This is what it’s going to cost the time. I would want to know that up front, so then I can make an informed decision. Rather than Rick, what would you what can you do for a schedule or, you know, what can you afford? And I’m going to tell you that care plan, which we know is not going to solve the problem? Yeah. So we tell like, no judgment, but we tell patients, sometimes, lots of times, what they don’t want to hear. But we tell them the information so they’re informed and they can make that decision and a choice for their family.

 

Rick Jordan  

I love that. You know, you see these chiropractic facilities, I’ll call it that, you know, I don’t know what is, but you know, 789, 10 Chiro practice in this one, I remember, I don’t know if you know, still around Cairo one, you know. And I remember, like, the whole thing. And while I, of course, we understand the sales aspect of it, right? But it took out the the care aspect, because everything had to be in a program. Everything, which programs are great. God, I love recurring revenue. My Business, recurring revenue is freaking King, right? But then at the same time, it’s like, when it comes to health care, you know, it’s a which, it’s holistic care really is what you guys provide. Like, there comes to a point to where it’s like, cool. We want to be able to actually get you healed, rather than just keep you continuously coming back. And I could see that even in the differences of the two chiropractors that I’ve seen over my lifetime. You know, the first one was like, You know what? Yeah, just come back next week. Come back next week, come back next week. And the the other one that I’m using right now, she’s awesome. She’s like, a precision scalpel, you know, it’s amazing. I love, you know, especially with, like, the difference in the axis on my neck. I mean, holy hell, I’ve never had to let that done on a special table. And it’s like that, just like, resets my life every time that needs to be put back into place. It’s phenomenal for her. She came up after she gave me, and I actually had a herniated, not a herniated. It was a, yeah, it was, it was bulging out. It was pressing on my sciatic. You know, I actually had my calf muscles seized for like, three days straight, I had an orthopedic surgeon looking at an MRI for me. And be like, You need to go to surgery. Now. I’m like, You know what? Hold on. You know, hold on. But going, going and seeing her, man, it was incredible, because she looks like, okay, here’s what I see, that you need to get you back to a baseline. And she’s like, when we get there. Will reevaluate, because her primary thing was like, man, you’re in a lot of pain. I want to get you out of it. And I can see the gap, but we’re in the care between the two. Where do you see the gap in the business side? Do they even teach this stuff at Palmer, like business acumen.

 

Skip Wyss  

No, didnt teach it at any schools? That’s why chiros that understand business they can. They will have just private coaching companies that coach people on business alone, and Cairo’s will flock to them because they’re not getting it from school. It’s what, what, what really is. The issue is at school, schools tied into a pain based insurance model. So they So, and that’s what it is. So what happens then is the students are taught how to just do this model when really the holistic cash side of things, insurance only pays for sick care. Yeah? Insurance only pays for sick care. So if you’re not sick, you’re not going to be covered by your insurance company. Yeah? So what I’m going to do is I’m just going to play the sick game, but I’m never going to go down the path of, how do I actually help this patient attain their goals? And then once we re evaluate and get to this baseline, what’s the next logical step for them? Like, what do you Rick? What do you want out of your health care? Now, do you want to just let things be I don’t agree with that. If you do, I think we need to go in this route. What’s your thought on this? What’s your feeling about this? How does this make you feel? And that is where it’s that boat is missed. And then what happens is bills stack up. So then what happens is patients come in, and you’re seeing them as this little money bag over their head, like that 150’s bucks, that 150’s bucks, or 75 or whatever you’re charging. And you’re seeing everybody as they need to pay my mortgage. They pay for my team. They cover my overhead. And instead of it being a this Matt, this amazing healing process, it becomes a pay my mortgage type situation. And then we become really, really needy. And you know, as well as I do, if you’re needy, people can pick up on that fast, yeah, even though you’re not trying to be, but if you are, if you’re in that state of if you’re in that state of lack of need, not of overflow abundance positivity, which is a better healing environment anyways, yeah, right on, if you’re in that negative vacuum suck, people don’t generally want to be there, and that’s why we love being in pediatrics and in kids, because I don’t see a lot of kids that are in pain. We see a lot of kids that are sick, but we don’t see them in pain. And the environment is different. It’s a lot more fun, number one, because we have kids running everywhere. It feels like a zoo at times, and daycare and all this other stuff. But then on the other side of it is too, is just like I said, it’s being able to bridge that gap to a mom, yeah, and creating the lifestyle they want. That’s the thing is, what lifestyle does the patient want from a parent’s perspective? From a kid’s perspective, what do they want for their kid? And then this, this entirely next barrage is coming in with neuro deflective and autistic disorders in children, which is extremely high right now and is continuing to go up. And that’s a whole different conversation. How can we help mom get through her day first, and then, how do we get her through her week or month or year? And because of that, we have direct effects on marriage. We have direct effects on the relationships in that household. And like you had talked about, it increases the proximity to them being with the child versus the versus the distance away from them, because they finally understand them, and we’re able to get them the child that understands them back.

 

Rick Jordan  

That’s incredible. What I’m hearing is your focus, even on their care, is not just it’s not just on their care the adjustments in their body is not necessarily your holistic approach. Your holistic approach is around their entire life. Yeah, that’s where I see that gap, guys. I mean, even outside of business acumen and everything, it’s like, you go to one chiropractic office like he’s frantic, and he’s my chiropractor previous, right, going from from exam room to room to room to room. And just looks like so stressed trying to get people in within that period of time. And he’s charging so little too, you know. So from a business aspect, I’m like, Man, I’m like, if you just bump your prices like 20% you can lose a fifth of your customers still make the same money and provide better care. It’s like, I would tell him this. He’s like, no, no, that’s not me and everything, you know. And I’ve had conversations like that, even with like, that, even with like, a primary physician once, I’m like, dude, have you ever thought about concierge care? You’re really freaking good. It was like, I don’t think that. I think I have a duty to provide. I’m like, Do you have a duty to provide for your family? And couldn’t you provide better care if you had less patients? Exploded brain, yeah, 

 

Julie Wyss  

You can. I it’s like, in our profession, it’s usually like we I commented on the way up here, a $27 exam. All it does is a disservice for everybody else in a profession, because again, we already know what that standard of care is going to be in that clinic, and so it’s us. It’s all sometimes it feels like it’s an us against them, and it’s not because we’re better, but it’s just because. Because our model is a whole community. It’s getting the family well and not doing it for a coupon. Like I say, yes, you have, you have children, right? If one of them needs a brain surgery, you’re not going to go to the Yellow Pages and look for a coupon. Who can do that surgery, right? You’re going to go to the best. And that’s where, like, we say we’re the best, but we also have the initials. We have the extra studies. We have the patients that say it and talk about it over and over. 

 

Skip Wyss  

We provide an experience that’s important. The experience changes their life. That’s the key patients don’t in our office, our families don’t pay us for our adjustments. That’s what they’re billed for. They pay us for the experience. Yeah, right on. They pay us for me being by them. They pay us for you, walking through the room saying hi. We practice in a very open environment. There are no closed doors, except for our exam rooms. Like our tables are out massive, 500 gallon salt water fish tank made in Las Vegas, like aquarium style, massive. Everything we built is for, for the experience, for the experience. And that’s where Cairo’s miss it, yeah, right on. They miss the experience. They miss it. It’s this is, this is a, this is a, this is a journey. They come to you, yeah, they come to you for the experience. They don’t come to you. They want to come to you for the adjustment. They can go get the cheap adjustment. I can go get the $15 haircut. It’s not gonna look right. It may or may not work, whacking off to one side, not lined up like

 

Rick Jordan  

Saying super cuts. That’s what you should have on your wall, right? 

 

Skip Wyss  

Super cut adjustments. We fix those. We fix that stuff, because you have to have the care plan. Bottom line is, is, it’s an experience, and that is actually what’s really missed, is the experience. Because you walk into that dude’s office, it’s frantic. Probably got, yeah, he probably still has Sports Illustrated on a coffee table, which doesn’t even think really he’s got last week’s paper. Nothing’s dusted. His staff is maybe in scrubs. Nothing is really that professional, up to date, what are you gonna What are you expecting then, in your care and your outcome? Yeah, Doc comes in doesn’t look like this, t shirt, maybe V neck, cool, if you’re outside, but man, patients, when they come in for the experience, I want them to know that I’m focused on them. They’re focused on Yeah, and that’s what it’s about.

 

Julie Wyss  

That’s the value, right? That doctor doesn’t see the value in the thing that they have. I think that’s what it is lost like that in any business. It is, yeah, right? If you value what you have, you are going to show up. You’re going to show up your best each and every day. Yep. And that’s, again, that presentation, that’s phenomenal.

 

Rick Jordan  

All right, we’ve talked about a lot of, a lot about chiropractic and business and everything I want to, I want to talk about getting beyond that, you know, because, I mean, you guys are very much into legacy, yeah, you know. And legacy is not just any kind of practice, right? A chiropractic practice, or even if it’s a business like this, like a cyber security business, it’s what happens outside of that that your your purpose can drive you guys teach others about this too. Oh yeah. So give me a little insight in this. Because, I mean, Julie, it’s like, I mean, I’ve got a lovely sheet on here, right? But obviously, you’re a mom, and right after the mom is multiple real estate owner, investor, business coach and client experience master. So I mean, skip nothing against you. Yeah. But all that, all that is like, fueling legacy.

 

Julie Wyss  

Right? It’s, I want to write like there’s something different of legacy of like that. It’s a me thing, right? That I want people to remember me. No, I want to be able to give our kids, both of us, the opportunities that weren’t given to us, right? Like we had to work super hard to get to where we at, and like we’re blessed for everything that we’ve had. And I you know, it’s just sometimes, it’s when we’re not given those opportunities. It slows a process. And when we see what our kids have and the things that they’re already doing at their ages, man, if they when they have access to that now, already and then setting that up that they don’t have to wait on somebody else or ask somebody else for permission to do things. Or, if it’s financial right, like money drives lots of things, but money is also opportunities. So to be able to set these things up for our children, our grandchildren, just to be able to do some things that maybe they never thought possible. That’s That’s what legacy is.

 

Skip Wyss  

Yeah, I mean, it’s found creating creating foundational wealth for them. But it’s a foundation, it’s a skill, it’s a muscle that they need to learn. But then also, how can I make things easier? Well, if I want to make things easier, I hire a trainer. Well, let me be my kid’s trainer, then let me make some mistakes. I want them to make mistakes too. I really do, because they’re going to learn. But I don’t want them to make it like David Meltzer will say, I don’t want to be I don’t want them to make the dummy tax mistakes I made. Like, make, make better mistakes. That’s like, make, make better mistakes, make bigger ones. That we can both learn from and giving them that foundational support. I think, where people will often talk about the money gap in society, and they talk about it here in the United States, where the rich are getting richer and the poor are getting poorer, the only difference is this, it’s a mindset. And what I mean by that is this, when you meet a child, that’s, let’s say they’re in the they’re in an ivy school, or they are in private school, and their parents are affluent, and their parents are making really good money, and they like, if you don’t know the back story, you just think they’re just naturally rich, right? Or, like, they got a silver spoon in their mouth. But here’s the trick they were showing at a very young age, that money is energy, and money is something that they can actually bring into their life and repel just as easy. But what they realize is that, once they understand how their mindset is, money is always there. Money is something that is an energy that’s traded between people. It’s a currency. It doesn’t matter. It has to always flow, but it’s always available. And that that is the key when they realize that it’s available now, what it takes to make it available, work hard, work ethics, systems and putting things in place so that wealth stays, but once they realize that it’s always attainable, and then it’s not always just being taken away from them, that they just need to go and do it, that’s the difference. Yeah, that’s the difference. Because when I talk to people that are millionaires, and I’m like, What did you do we and they’ll say, Well, I struggled, but I always knew money would be there, and that, it seems like that is the one common denominator between a lot of them, for sure, is that they always knew that it was available. How they got it different situation. But then it was available and it was attainable, and that’s what they like. Record, same deal. What do you want? Well, I want to buy this RC car. I’m like, okay, not a cheap RC car, all right, like $300 RC car. Okay, that one goes, like, 50 miles an hour. Okay. Those are fun. Those are awesome. Jackson’s cars, all that stuff. Hyphens. I said to him, though I was like, how you gonna get it? Because, I mean, I mean, Dad, can get it for you, but you’re gonna work for it. How you gonna get it? I’m gonna sell golf balls. Okay, what are you gonna do? He’s like, Well, we’re on, we’re on the golf course, right, Dad, can we just go in the woods and start finding the good balls? So we do? We go out. He finds all the balls. He plays all the Pro V ones, and Pro V 1x turns around and sells him for $15 a dozen. And in mathematically figured out how many dozen he had to sell to get what he wanted, and he did it within a month. So it’s teaching them those foundational basics, but then saying, Okay, now go out and get it. Now, see the money was available. You just had to work for it. Payton’s the same way Peyton’s the same way households lemonade stand does what she wants, does her Etsy shops. But they all know that that that creating that foundation.

 

Julie Wyss  

You have to make that step, and we give them an opportunity to support them, for them to like if they have that business model and it fails that, hey, no big deal. Let’s let’s rethink it. Let’s do it this way. And it’s just that entrepreneur, that legacy mindset.

 

Skip Wyss  

I think the other thing too, that people need to really understand is that I don’t want to call it weak money, but weak money is easy when somebody’s supporting you. It’s easy when the government makes things readily available to you and you don’t have to work for them. It’s easy, but it leaves easy. The stuff that is actually very hard, and I think of it as, like, hard money you work for, it doesn’t leave fast. There’s you have a value to it. If you’re being provided services and making things easy, you will never have a value to work or work for it. But you also lose it just as fast as you got it.

 

Rick Jordan  

Yeah, right on. Yeah. 

 

Julie Wyss  

It’s, yeah, it’s, like, any type of a gift or something like you’re giving it, yeah? Like, oh, no big deal if something happens to it. But if, when you use your money.

 

Skip Wyss  

Pay always thinks twice when she’s buying a pair of sneakers, when it’s her money versus mine.

 

Rick Jordan  

Oh, for sure, yeah, yeah, yeah, it’s also, it’s, it’s in a good way to, yes, you know, because it’s not, it’s not a thinking differently about like, the thing being like, I think I’m gonna save more to get this or something like that, but there’s more, there’s more intention that’s put into the purpose or the purchase, I should say, you know, to where it’s, it’s a there’s something that I specifically want. I need to make sure that this fits into everything else that I need. Yeah, and then I’m gonna make sure that it all fits. So there’s no, there’s no there’s no scarcity in that either. I think allowing our kids to make those decisions on their own, just like you’re saying, right, going to find golf balls. You know how you’re gonna get it. And it’s like, awesome. There’s intention that’s put into going after something that you want.

 

Skip Wyss  

Yeah, yeah, absolutely. And they it’s that is exactly how we foundationally made it, and then teaching them. Then the next step, like what we do, and you do it with real estate and coaching other companies and business opportunities with these people, with these other business professionals out there, is, how can we make your money work for you? Like you’re working so hard for this? Well, why shouldn’t it work for you? You’re not a slave to money. Money should be a. Slave to you. Money needs to work for you, so if you’re going to put in 40 hours a week getting that paycheck, well, why can’t it return 10 on its own? That’s what it should be, yeah. Why is it not returning 10 for you? And a lot of people can’t wrap their head around that. They would rather take that 10% it could earn and buy Starbucks three days a week, yeah, which, that’s not a necessity. It’s not letting that money do what it’s supposed to do, but then teaching them that. So breckin’s thing, golf balls. Name starts getting out. Now I get messages saying your son got any more balls. I don’t know if he’s out hunting today. I’ll let you know, but, but he doesn’t realize that. He’s like, What do you mean? They still want more balls? I’m like, just because you attain what you want doesn’t mean it didn’t just keep going. You need to keep it moving now, oh, yeah. And now you’re now your money starts working for you. And then what we’ll do is we’ll invest in these small companies. So we’ll go into startups with mom and dad, and you’ll throw in couple K which to some people might be a lot of money. To others, $2,000 for a child is a significant amount of money. They’ll throw 2000 in on a startup. And now that money, and I know the startups good, I’ve added it. I’ve walked them through how they’re doing it, like what their what their receivables are, what their payables are, how they’re making money. And then, does this company have longevity? Is it producing something that people want? Brecon, he’s in on a robots company, Peyton, the same way, they’re both in on a cute on an app called queued up, which is a music app there. And they are in these things. We show them how we do it, and then we bring them alongside of us, and we’re like, hey, what do you think? Yeah, yeah. And it’s really interesting. They see what children, like young adults, Think well.

 

Julie Wyss  

And I think it’s like, when you’re when you take the labels off of it, or everybody else telling them, No, you can’t do that, or you’re not old enough to do that. Who says how old you have to do to do real estate, to do investing, if you have somebody else that you can do it with. And I think that is that legacy of just teaching our kids that you don’t have to listen to what everybody else says is what is normal, because we don’t live a normal lifestyle, everything that’s that’s common, people think that that’s normal. That doesn’t mean that it’s right.

 

Rick Jordan  

Yeah, for sure, I loved what you said, and I want to, I want to book in this, because it’s a great conversation to stop here with legacy. What you said, Julie, is that a lot of people think legacy is about themselves, you know, or that’s but it’s really about everybody else that’s around you that you want to impact, and how do you guys bring in this full circle, all the way back to chiropractors? What are you guys doing to show chiropractors that that’s what’s important.

 

Julie Wyss  

We have. That’s a deep question. I mean, so, I mean, we’re active in our community. We have a chiropractic nonprofit. We take care of, that’s at no cost. But again, it’s, that’s awesome. It’s, it’s our mission, right? Because we only have hours during the week that we can serve, yeah, that we can, you know, adjust during that. But being able to reach more, to have the opportunity for for conversations like this, at least somebody else can hear, maybe this is the first time they’re hearing about chiropractic. Right to understand, okay, this is this. These are the things that I was looking for. I turned this on. I never listened to this, and I heard this today. That must be a sign that maybe I need to reach out, or this is what I need to do. That is the legacy. And if our kids can understand the things that they are passionate, what their purpose is for, and they can step into that without listening to all the negativity or everybody else helping him not to that’s, that’s what we’re doing.

 

Skip Wyss  

Every chiropractor strives to make an impact. Every one of them.

 

Rick Jordan  

Absolutely on either side of the spectrum that we were talking about. Yeah, everyone does, yeah.

 

Skip Wyss  

Just some do it a hell of a lot better than others. Because I don’t want to be Allen on Two and a Half Men. That is what people view some of this as we’re in. I get really impassioned about this, like I’m not living on my brother’s couch hitting on my secretary. I have a family, I have a wife, I have a community that trusts me, and I’m going to put as much as I can back into the people that trust me gave me their hard earned money for the services that I rendered to them. But then how can I give back to them and make sure that their money comes full circle for them, full circle, they pay. They give it to me. It’s going right back in. Vets come in. They lay their life down. They’ve had, I’ve never had the honor of serving. They have, and some of them, some of them have died, and we That’s That’s true like but the thing is, is that those guys that lay their life down for me has allowed me, allowed us to practice without any fear, to practice any religion I choose, and not have any form of persecution brought against me. That’s pretty fortunate, yeah, but then be able to see these guys come back and know for a fact, 22 vets a day taking their life because they’re in pain. They can’t hold down a job, they can’t financially support their family. If you want to stop a vet from committing suicide, figure out a way that they can financially support their family. If they can financially. Support their family. They don’t think about taking their life anymore. But if what’s keeping them from financially supporting their family is pain, chronic pain, back pain, leg problems. Can’t pick their kid up, can’t get on the floor with them, can’t spend the proximity time with them that they know that they need to have because they’ve been gone for three to four years, that’s what changes it. And if I can turn around and help these vets and and help these moms and dads, but then they’re allowed in to create longevity for their families. Well, that’s the American dream. Yeah, right on.

 

Rick Jordan  

That’s beautiful. Guys, you are amazing. What you’re doing is amazing. I love you talking about your kids too. Yeah, those guys I used to, I used to play with those RC cars, the ones that go 50 miles an hour with my uncle. Like, one of my favorite memories about my uncle when I was a kid. They do fly.

 

Skip Wyss  

They do Yeah, and you can bust the crap out of them, and you can replace everything.

 

Rick Jordan  

Yeah, right on, yep. He never cared. Like, I’d flip it, like, it’s okay, we got more parts, yeah.

 

Skip Wyss  

Next thing is find something that you can do, build and learn from Bracken is moving so much from these cars and rebuilding, doing new engines in them, and stuff, all of those life skills that he learns. And the same thing with our daughter, like he’s just, I want them to have that.

 

Rick Jordan  

I love it. Skip and Julie Weiss in the studios. I mess it up. We send Mexico. We’re gonna say adios, it’s a good call back, wasn’t it? Yeah. Thank you for being on you guys are amazing. Where can everyone find you, except what I have on here, except for DrJulieWyss, right on Instagram and skip_wyss_dc.

 

Skip Wyss  

Yeah, it’s how it makes it. We’ll have that, yeah.

 

Rick Jordan  

Or what’s really cool is prime coaching company, coaching company, you guys are amazing. Keep teaching people about legacy, because that’s what’s most important in this world, is the impact that we leave when we leave. I said that, right, yeah, yes. All right. Okay, thanks, guys.