About the Episode:
In this insightful episode of ALL IN, I, Rick Jordan, delve into the crucial role of personal branding in today’s business landscape. I share my experiences and the importance of establishing a personal brand, regardless of your industry. Whether you’re in IT support, cybersecurity, real estate, or any other field, your personal brand is what sets you apart. I discuss how personal branding is more than just a business tool; it’s a necessity for anyone looking to advance their career or grow their business. This episode is packed with practical advice on how to start building your personal brand today, using simple, accessible tools and strategies. Join me as I guide you through the process of creating a personal brand that truly reflects who you are and what you stand for.
Listen to the podcast here:
Watch the episode here:
- Learn why personal branding is essential in any industry.
- Discover practical steps to start building your personal brand today.
- Gain insights into how Rick Jordan built his successful personal brand.
- Understand the impact of personal branding on your career and business growth.
- Get motivated to take control of your online presence and narrative.
Hey, what’s shakin, hey, I’m Rick Jordan today. We’re going all in. What’s shakin, hey, I’m Rick Jordan. Today, we’re going all in. I’m excited to talk about what’s been on my mind here because I’ve been looking around and I just did an event, an industry event in my industry, which is IT support cybersecurity managed service providers, right, outsourced IT support. And I was looking around because there’s not many in my industry that actually put effort into a personal brand, you know, let alone even a real brand on the business, there’s not a lot that even put in any sort of effort whatsoever into a personal brand. And I want to talk about the importance of that today. Because it doesn’t matter if you’re a service-based organization, if you’re, if you’re a product-based organization, if you’re a real estate agent, I mean real estate, though, I mean, come on. Now, a real estate broker, its personal brand is like the whole frickin thing, no joke, because people are buying you. And I was talking about this at a different event from Stage A little while back. And I was talking about the importance of having this, because there’s these key elements. And no matter where you want to go in business, no matter where you want to go, even working for somebody else, right? Because regardless of what you may think, you have a personal brand, no matter what, if you’re looking to change jobs, or whatever, I guarantee you that most people are looking you up on social I mean, you can pull up the articles, you can pull up any sort of study that you want the most managers now are looking you up on social media, before they make the decision to hire you.
I know that happens here. Even with a within reach out within my company, my cybersecurity company, we use a platform called Breezy. And Breezy automatically goes out and enriches the applications that come in the resumes that come in with social media profile data, it just goes on to find it. So when you go into the applicant, I’ve seen this in our HR department, when you go into the applicants, right there you don’t because you don’t submit those when you submit the application, that when you want to work or reach out, you just see that from the back end. As soon as somebody applies, breezy, automatically goes out and uses AI to find and enrich the data that’s been provided by that candidate by the person applying for the job. And we see the social media profiles right there. Wake up. It’s all public information. And it’s always right there in front of anybody. And this goes exponentially, when you have your own business when you’re an entrepreneur personal brand matters. Though, regardless of whatever you’re doing on a business brand side, you need to invest something into your personal brand. No, I don’t mean necessarily money. Because I mean, there’s a lot of dollars that I put into my personal brand and look into where it’s got me.
Okay, taking a company public, look at all the media that I do. That is credibility, right there. credibility and authority are the reason why I put so much into my personal brand. Now I’m playing in the eight and nine-figure realm with what I’m doing and scaling and everything else. And, you know, putting myself out there. I’m not saying you have to do that. But you have to have some kind of credibility, some kind of authority that’s out there on the internet, you have to be Google trouble. You have to be findable. Because what you put out there is what you want people to see. Not what people are able to find. Does that make sense? I hope so. Because what you want to put out there if you Google Rick Jordan, and you can go ahead you’ll see a lot of things on the front page. Now I’m trying to fix the Google panel. I’ve been saying this for a while. It’s funny, it says I’m 65 We got to figure out how to fix my age because really, I’m not I’m 43 As of this show anyways, and there’s so much other stuff that’s on there. But I tell you the biggest thing that helped me do that from SEO, from a personal brand is actually doing all the media appearances that I’ve done guesting on podcasts not even necessarily have this one but it sure helps to put just flooding the internet with Condon guesting on podcast but even more so showing up on TV doing all the major media that I do because they like to backlink though those articles will actually take my appearances pop them on an article on their site which is a high traffic site and then it just backlinks right to me.
This is how I’m findable by everybody and why I take up pretty much the entire first page there’s content there’s there’s articles is everything that constantly goes out there. Now, I didn’t start this way. You know, years ago when I first started going out with a personal brand you know I’m talking 2018 is when I actually did my first TV appearance, which I always joke about and it sucked. He was in Albuquerque, New Mexico, yeah, blah, blah, whatever. But that’s what started this I just started doing these things. Now, regardless of what you feel that you can invest right now, you don’t have to invest six figures, you don’t have to invest five figures, you don’t even have to invest four figures into your personal brand to get started, all you have to do is have something out there that represents what you want people to see. It’s 100%, or requirement these days in order to do business, or even just apply and get hired for the job that you want. Hands down.
Now, when you do this, you can just start taking your phone. You know, I was at this event the other day that I was talking about where in my industry, and I’m like, How many of you actually do like anything on social whatsoever? And there weren’t a lot of hands that were up there. And it blew my mind, right? In the IT industry, the people who use technology all the live long day for everything else, are the ones who are not active on any kind of social media whatsoever. It’s freaking hilarious to me, you know. So it’s not, it’s really not that difficult to start making a mark for yourself, which is what I started doing five years ago, I think I’ve got like a, you know, almost a decade Head Start and most other people in my industry because of this and it seems like not many people are catching on. What if you were the first to catch on in your industry and started doing this? I mean, think about I don’t know what you do. What if you’re What if you own a carpet cleaning business, right, or an upholstery business, it’s a service-based business or some kind of delivery, whatever, you know, it doesn’t matter what you’re doing. Because write this down, okay, who you are, is way more important than what you actually do. Who you are, is way more important than what you actually do.
That’s what gives you the edge because people are going to look you up before they hire you. Whether that’s for you the services that you’re providing the products they’re buying from you, or the job that you’re trying to apply for, they’re going to look you up personal brand matters. You can start by just holding up your phone by just holding up your phone and just taking a video and saying, Hey, this is what I got for you today. I was thinking about this. And it doesn’t have to be anything necessarily about your business. No joke. There are easy ways to start generating this content to build your personal brand. You can go onto a site, this is very applicable. applicable and practical information. Did you like that? You know, sometimes I spend over my own words, but that’s okay. applicable and practical information, you can go on to a site called Matchmaker for podcasts, this is gold that I’m going to give you right now you can go on there matchmaker for podcasts. And then you can start going on shows because small shows are the ones that are going to take you no joke, when you’re starting out the small shows are the ones that are going to take you you’re not going to go out there, you’re not going to get on the top 10, the top 100, even the small shows are the ones that are going to take you and in that process, you get footage. If you’re on Zoom a lot record over Zoom or you know, some other like stream yard are some other apps that are out there, you get that footage of you talking and it’s way easier for someone to ask you a question and you to answer them trying to come up with this content for your personal brand on your own, they will prompt you and then you’ll be able to just spit it out.
Because you do know what you know, you bring value to whatever business you’re doing right now with whatever industry you’re in, you bring value. This is freaking gold and then that content, you can repurpose you don’t have this isn’t and that’s free. That’s the thing is that is 100%, free. These small shows are looking for guests all the time for experts in the industry, in their industry, whatever industry, it is just to have a good conversation about something. And the more you do it, the better and better and better and better and better that you get if you do a 20-minute podcast, as a guest on one of these shows, again, go to Matchmaker and put yourself out there, right? Get some good headshots or something first, okay, because there’s a spot for a headshot on there from what I know, you know, go out there, do these small shows, get the video, you’ve got content, you can launch your personal brand, like three days, it’s as simple as that personal brand matters. And what’s even better about going out at this point, because what you’ll find is that if you just hold your phone up like this, you’ll tend to try to overthink these things. You’ll tend to try to like this character. And I’m going to tell you this because I went through the same thing. As soon as I thought that I had to like be this thing it was a subconscious thing that I didn’t even realize is that as soon as the camera turned on, it’s like I went into this different mode that wasn’t really me. You know, it’s what I thought people wanted from me.
And this was years ago, okay, but then I started realizing as I kept doing this, that you’ll probably go through the same thing, which is why I’m giving you a heads-up. It’s a lot easier if you’re going on these shows and people are asking you questions because there’s no way you can anticipate all the questions. No way. And please, by all means if they say hey, I’ll send you the questions ahead of time. Just tell them not to, for real get outside of their comfort zone box right and be challenged in the moment to talk about things on the Fly, you don’t have to be prepared when you’re your authentic self and you actually talk about what you know, you don’t have to make things up when all you’re doing is talking about what you know. So when the camera turns on because if you’re just using your phone, you’re thinking, you know, all those, you know, you think that you’re supposed to be this influencer, right? And there’s this way that influencers come across on Instagram or TikTok or whatever and you’re seeing them, you know, and it’s almost like a, it’s like, I need to be just like that. No, you don’t need to be just like that person. You need to be just like you. Because the more authentic you are, the more people will listen. Did you hear that? The more authentic you are, the more people will listen. Personal Brand matters and it’s easy to start. And it is absolutely essential to your success, to have some kind of social proof have some kind of credibility.
That’s a third-party thing that’s out there on social or if you’re going to do media like I do TV, or what I gave you today was guesting on the podcast, personal brand matters. That’s why people will do business with you because people buying phones from people in sales is simply a transference of trust. That is how you will skyrocket this year in revenue and income by focusing on even just a little bit of attention. I gave you some easy ways today super easy. There’s no excuse that you have right now. So if you’re looking for that right like a sign, take this as your sign there’s no excuse for your personal brand matters. So now GO ALL IN.