About the Episode
Today, I go ALL IN with a guy who’s not only got one of the most memorable names you’ve ever heard, but also one of the sharpest minds in the online business space. Michelangelo Gerardi scaled a fitness coaching business to over $50,000/month organically. No ad spend. No gimmicks. Just strategy, content, and consistency. He shares exactly how he used Instagram’s algorithm, created magnetic content, and turned DMs into high-ticket sales.
But this goes beyond fitness. Michelangelo now teaches online coaches of all kinds how to build profitable service businesses through social media—without burning out or wasting money. In this episode, we talk about retention, pricing strategies, how to structure offers that convert, and why most coaches fail because they don’t understand what their audience really needs. You’ll walk away from this one with actionable tactics you can plug into your business today—and a reminder that you don’t need to wait to start making real money online.
About MichaelAngelo:
Italian-American born and raised in Boston. My entrepreneurial journey started when I was a sophomore in college. I was posting everyday in hopes of building a brand by the time I had graduated. My dream was to open my own PT clinic as a hybrid trainer/PT. Fast forward 2/3 of the way through graduate school in pursuit of my doctorate in physical therapy, I dropped out. It came to a point where I needed to decide if I was going to be a business owner or a physical therapist…. and now we are here. I scaled my online fitness business to over $50,000k/mo consistently over the last few years (without any paid ads). Since then, I have transitioned into helping other online fitness coaches scale their businesses with the exact organic strategies I have used in my fitness business. I love the game of business and all the benefits that come along with it such as friends, mental fortitude, and financial freedom.
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Episode Topics:
- Discover how Michelangelo grew a $600K/year business with zero ad spend.
- Learn the exact organic Instagram strategy that gets clients to DM you.
- Find out how to convert DMs into high-ticket sales without sounding salesy.
- Get insider tips on content hooks, retention strategies, and pricing for coaches.
- Whether you’re a fitness coach or a mindset expert, these tactics work across industries
Rick Jordan
What’s shaking? Hey, I’m Rick Jordan, and today we’re going all in all right, you’re never gonna guess this today. This is, this is the first of this name I’ve ever had as a guest on the show. And as we were talking a little bit backstage, I’m like, this is gonna turn out really sexy for the girls just because of the name. Yeah, you hear him laughing. Michelangelo Girardi, welcome to the show, brother. Hey, thanks for having me, Rick, dude, it’s awesome to have you here. And I know we were saying like you go by Michael, but you just started introducing yourself as Michelangelo?
Michelangelo Gerardi
Yeah, I used to be embarrassed by the name when I was younger, because I was the only you don’t want to be different when you’re younger, and I was the only Michelangelo ever, so it was always Michael. And as I’ve gotten older, Michelangelo now.
Rick Jordan
You’ve embraced it. You’ve embraced it. Yeah, you’ve embraced all the sexiness. I love it, man. Well, I’m excited to have you on and I mean, this is one of the things that I’m pumped to talk about, because you scaled an online fitness business to over 50k a month. You know? And I think that so if you’re looking at that, it’s, you know, what is that $600,000 a year, at least, right? And you’re a little over that. But I mean, so many, so many people who are like, I want to start an online business, or I want to throw out a course. I want to, you know, how do I do this? I need to have social proof. But then, of course, they’re like, I need to run ads. And you, sir, you did not.
Michelangelo Gerardi
No, no, I experimented with ads. I can’t lie there, but everything I had done was what we call organic. And just because I could never get ads to work, and if I can keep my profit margins higher, then I’d rather figure out a way to not have to burn money on ads and just keep the profit for myself.
Rick Jordan
That’s awesome. And I was just talking to a good friend of mine the other day and how he was selling like a $27 a month course, right? And he’s up to just that $27 a month course. He’s up to like, $1,000 a day, you know, is what he’s running through this. I’m like, That’s awesome. He’s like, Yeah, and I take half that, this is what it’s on, and funnel it back into ADS to keep promoting the course. But you say organic, dude. How’d you do that?
Michelangelo Gerardi
So I’ve been posting every day since 2018 on Instagram. So I used to be in my college dorm. Everyone would be pre gaming downstairs, and I’d be making my Photoshop infographic on Instagram back in the day. So I’ve been building a brand for a long time, and now it’s never been easier to go viral and to reach people that don’t follow you on Instagram, just because of the algorithm. And so if you know how the algorithm works, it’s very easy to reach millions and millions and millions of people every single month. And then it’s one thing getting the viewers, but it’s another thing, getting viewers who want to buy.
Rick Jordan
That’s intriguing, brother, though, I don’t know if this is what we were supposed to talk about today, because, I mean, you’re a fitness guru, right? But it’s a but it’s like, let’s let’s be real. I mean, you went all in with this, you know, and to the point to where it’s generating a great, great healthy revenue stream for you now, as you’re talking about organic, because I was on a show last week, and I was actually interviewing Neil Patel. Everybody knows who Neil Patel is. He was talking about that organic method and trying to test certain content and throw it up on x first, because x doesn’t discriminate against crap content. Like he was saying, like, if you test it on an x, x will not limit the amount of reach of your future posts if you put some crap on there. Whereas Instagram, you’re talking about the algorithm like, if they see a pattern of content that doesn’t reach a lot of people, they won’t push your future posts out, as much you know. So what else have you discovered about this organic reach with with the algorithm?
Michelangelo Gerardi
So about the algorithm itself, people’s attention spans like the size of a piece, so you have to grab it quick, and you need to hold on to it. So the algorithm likes when you can keep people on the platform. That’s what every all these platforms want to do. So if you can provide a attention grabbing hook in the video, and then have a six to seven second video that just keeps replaying you put the value down below in the caption. And so as they have to read this value on the caption from the hook that told them to your videos replaying over and over and over again. And so it’s getting pushed out because no one’s watching the video. It’s all about the caption. And so that’s the new wave. That’s that’s going on here.
Rick Jordan
That’s cool. So the hook, your hook is the six to seven second video, and then the value you provide is actually in a longer caption below that, so they have to keep reading it. That’s brilliant, man. That’s awesome.
Michelangelo Gerardi
That’s that’s the way it works. And so when you throw in a call to action in the caption, it’s really good. So I kind of break it down. Of you have your primary hook in the video, secondary hook that gets them to open the caption, then you have value call to action. Value call to action. So if you have call to actions on both of the captions at the top and the bottom. For people who just skip to the bottom, or someone who can’t read the whole caption through and stops midway.
Rick Jordan
That’s cool, brother. Give me an example of a call to action that works really well for you.
Michelangelo Gerardi
DM me the word scale if you want to learn how I built a $50,000 a month fitness business.
Rick Jordan
That’s awesome. So you’re teaching people how to do this. Do the fitness business, from what you’re saying, is more like a proof of concept it’s like, because I’m guessing you can do this with anything. Obviously you can do this with anything.
Michelangelo Gerardi
Exactly. So if you’re an online health coach, really any coach, I just aim and market towards health, because that’s what I’ve done. You can do it pretty much with anything. The algorithm doesn’t change person to person. And if you have a service based coaching offer, it works no matter what what that offer is. So yeah, I know my new transition is into consulting.
Rick Jordan
That’s so cool, man, but you started in fitness, obviously. I mean, you look pretty good.
Michelangelo Gerardi
Yeah, started. Started in fitness. I was actually on the road to physical therapy, went all the way through school, dropped out and pursued a fitness thing full time.
Rick Jordan
That’s awesome, man, that’s so cool. I mean, what do you focus on? Most you focus on weight training. Do you focus on cardio? Because I kind of see a little mixture of both with you.
Michelangelo Gerardi
Actually do no cardio. The only cardio I get you were
Rick Jordan
My guy, dude. I freaking hate cardio, yeah? Like, what you don’t do cardio. I’m like, look at these, you know? And it’s like, I get up to, like, 150 plus beats per minute with my heart just from, just from lifting.
Michelangelo Gerardi
Yeah, yeah. So I only do lift. I go to Red con here, and boca. I’m a meat headed heart, and so I don’t do any cardio other than whatever. I do a physical activity outside of the gym.
Rick Jordan
You’re a meathead at heart. I mean, most of our listeners are on audio, you know, but it’s, uh, but at the say, I look at you and I’m like, You’re not, like, a guy that’s, like, up there that’s like, super shredded. Like, I like, I was with Flex Lewis last week, you know, seven time. Mr. Olympia, yeah, you know, he’s the, he’s, I would classify him lovingly, to my friend flex as a meat head, but you’re just fit, bro. That’s, that’s it.
Michelangelo Gerardi
Yeah, I grew up, you know, watching flex, watching, you know, Jay Cutler. Like, those are the guys I idolized, and, you know, I want it to be, but obviously things, things change. So that’s why I say at heart.
Rick Jordan
Yeah, that’s awesome. Brother, that’s cool. So this algorithm thing, because, I mean, you’re now helping coaches scale, which is really awesome. There’s got to be something beyond that, because it’s if a call to action is DM, me scale, what are the steps after that that they need to take? I mean, obviously you freaking respond, right?
Michelangelo Gerardi
Yeah, yeah. And so I say it’s relationship building, and I call it getting down in the DM. So you need to take this person that is interested in your free guide that you told them that you’re going to give them, and turn them into someone that’s foaming at the mouth, wanting your help. So taking them from A to Z, what are your goals? What are you struggling with? What have you tried? Have you ever worked with a coach before, and you’re basically just telling them the opposite of what they’re telling you, and that you have the solution to their problem ethically? Obviously, yeah. And so from the DM, that’s where you try to get them on a sales call.
Rick Jordan
That’s cool. So you tell them the opposite of what they’re telling you. So if I told you, you know, hey, I want to get rid of some belly fat, I’m sure that’s a common one, right?
Michelangelo Gerardi
Yeah, yeah. So opposite of, like, say, hey, I want to get rid of belly fat. I would say, What have you tried so far? You would tell me that you’ve tried a calorie deficit and you’ve tried to do cardio. So I would say, Hey, I’m actually going to put you in a reverse diet, and I want you to do only weight lifting. So I’m telling you the opposite of what you just did, because obviously what you did isn’t working.
Rick Jordan
That’s mind blowing for people, isn’t it? Like, I don’t want you to lift I don’t want you to do cardio.
Michelangelo Gerardi
Yeah, but I my no one likes cardio really. Most people don’t want unless you’re a marathon runner. So fitness people just want a couple things, man, they want results, and they want results quick and easy. So if you can offer that, you you’re a shoe in.
Rick Jordan
Yeah, for sure. Okay, so people want results quickly, but I’m sure you’ve got the most of the people that come to you, right? Because I’m sure you’ve got your certain avatar. And this is part of marketing this stuff too. Yeah, I’m sure it’s not like a woman who’s 250 pounds that’s saying, you know, I want to lose 100 pounds by next week. What’s, what’s the typical you probably found your audience, right? And that’s an important.
Michelangelo Gerardi
So one thing that I found really interesting for the listeners to that do go viral, is if you go viral and it’s kind of crummy content, you go viral in India, which you don’t want to do, obviously.
Rick Jordan
So wait back up if you, if it’s crappy content, you’ll still go viral, but you go viral in India, right?
Michelangelo Gerardi
So like, if you’re like, hey, here’s how to get jacked and build huge biceps, you have all these Indians and pakistanians and people in third world countries. That are coming in, because Instagram, for whatever reason, likes to push it out there. And so if you go viral with the wrong thing, you could really screw up, because now you have all these people coming in that there’s no way they’re going to buy your stuff because the currency is just too different.
Rick Jordan
Interesting. Yeah, dude, I got so many horses going through my head right now. What are you talking about? I want to, I want to lift. This is what I want. You know, I won’t pay the money,
Michelangelo Gerardi
Yeah, until they, you know, it’s like, it’s like a house payment for them. It’s, it’s not possible, right?
Rick Jordan
You’re talking like the the geo economical tides are very, very different over there. So, I mean, I don’t know what your stuff costs, but like, a $27 a month course, on my example, would be something extremely expensive for them.
Michelangelo Gerardi
27 bucks they can do, but like, if, like, the cost of a personal trainer. Have you ever hired a trainer before?
Rick Jordan
Yeah, a while back? Yep, I learned what I needed to. Then I just do my own crap at home. Yeah?
Michelangelo Gerardi
So let’s say average trainer is 100 bucks per session. You see them three times a week. That’s 300 a week times 400 a month. There’s no way someone in India can afford 1200 bucks a month unless you’re mega wealthy.
Rick Jordan
Yeah, that makes a lot more sense. That makes sense. Man, that’s interesting, though, that it still pushes it out over that direction.
Michelangelo Gerardi
If it’s, I don’t know why. Yeah, it’s very odd. So back to what I was saying. I’ve changed my message. You were asking about my avatar. Yeah, the more people that are higher level care about right? Your testosterone levels, your cortisol levels, how they affect your performance at work. Because that now, I found, gets pushed to the Americans and the United Kingdom people and those kinds of people.
Rick Jordan
Interesting. That’s so cool. So I wonder if there’s a because you help online coaches. Well, you specifically online fitness coaches, right? Yeah, so you’ve dialed in for them. What phrasing, what, what key hot words to use, so that it targets people really in the US and UK that have the money to spend on the program.
Michelangelo Gerardi
Right? Exactly.
Rick Jordan
Can you? Can you apply this to anything, like any kind of coach whatsoever?
Michelangelo Gerardi
Give me an example. And we can, we can see.
Rick Jordan
Let’s see here. How about a How about a professional dog walker? No, I don’t know that might be a little, a little bit of a stretch. I’m gonna say a coach.
Michelangelo Gerardi
A coach who teaches you how to build your concrete business, right? Yep, right. So it’s essentially all the same thing. You make videos of how much you charge and and do the job, however much it takes you for inventory, etc, and you this person coaches that those people on how to be profitable or how to handle objections from customers. So you just make content from that, and then those types of people that in construction are going to start messaging you. But I think where my knowledge comes in is having taken so many sales calls, I know the objections that people are going to say what they’re struggling with and why they haven’t been able to succeed. It’s all very similar. That’s why, once I have that, I now have pain points to make content for.
Rick Jordan
Yeah, right on. That’s why this is successful to you, because I’m sure that’s an exercise you know, because I’m sure you’ve never built a concrete business before, right, right? But if you decided to coach a coach on how to scale this, you would need to go through that process, that discovery process, to find out what those objection points are from those individuals. Exactly. That makes sense. I’m curious. You know, let’s, let’s continue this scenario a little further. This is kind of fun, brother. I appreciate it. Yeah. So in the fitness business, right? You’ve identified those key phrases, you know, like testosterone, you know, and all of those other things that apply, really only to the United States and other English speaking countries. What would a concrete business talk about? Because, I mean, if we’re, if we’re pushing it out to India, I don’t think they’re going to talk about, you know, laying concrete.
Michelangelo Gerardi
Right? I mean, you’d probably want to use keywords. So my my dad, if he’s watching this, he’s owned a construction company, but, like, I have no idea what any of that, so let’s say bobcat, right? Like one of those trucks. Is there a bobcat in India? Probably not. So use like American made concrete, business tools and trucks and stuff like that. Brands that will only push to those people that know what you’re talking about.
Rick Jordan
Interesting. That makes sense. Yeah, for real. How would somebody go about finding what these keywords might be in their specific industry?
Michelangelo Gerardi
Just get on the phone, man. Just just hear what people want. Like, start taking calls for free. Offer some services for free. Like, hey, you know you want to come pick my brain. Here’s my calendar book. A call with me. I’ll give you exactly my road map on how I scaled my concrete business to over a million dollars this year. And then people are going to opt in because they love free stuff.
Rick Jordan
That’s awesome, dude. Have you branched out of the fitness like helping fitness coaches scale yet? Have you gone to other industries?
Michelangelo Gerardi
I haven’t just because, if someone asks me, like, I will, but I haven’t just because I’m super confident in what this is, and like, I’m pretty niche down, but like, I’m definitely open to it. I just haven’t really put much effort into it.
Rick Jordan
Yeah, I could see you building, like, a whole Michelangelo army out of this. That’d be pretty neat, yeah, like teaching some other people, like building a staff, and then having somebody like, I’m actually giving you advice on how to scale. Now, for real, you could do this, right, because, because you’re the fitness guy, but then you could teach people that work for you for specific verticals. So if you find a like vertical, you know, something to fitness, like another one next to that might be nutrition, you know, which is also a frickin Hot Topic, dude, in the US, you know. And there’s words that you can use there, like, organic, I bet you know, because it’s not going to be something they’re talking about in India. Like, what are you talking about? Everything’s from the ground, you know, over here, yeah. But organic is a big deal here, right in the US, you know, or or non GMO, you know, is another thing. Like, I’m just giving you ideas here. Man, you could say you could make another 50k a month.
Michelangelo Gerardi
Yeah, I it’s, it’s funny, you said the organic thing because I went to Costa Rica a couple months ago, and they’re marketing you’re driving on the side of the road in Sharpie, in a cardboard box. They have organic fruit here because they know Americans drive through here, everything is organic in Costa Rica, but they know that Americans want organic, right? So they have it on the side of the road.
Rick Jordan
Those are brilliant marketers right there. That’s awesome. I hope there’s a nutrition coach that’s listening to this here,
Michelangelo Gerardi
Like anything health and wellness realm, right? Like fitness, strength, health, nutrition, hormones, health, up my alley the other kind of stuff? Not so much.
Rick Jordan
Yeah, I get you. You could probably even go, like, adjacent to, almost, kind of, like therapy and mindset and those kinds of things too, you know, if it’s like a, like a life coach kind of style, you know, because a lot of people, I mean, you know, they might hone in, like, I’ve noticed this, like, the, I think the most popular new word of 2023, I can’t remember where I saw this, but the, you know, the highest ranking word was gas lighting, of all things, you know. And I’m like, Huh, interesting. Because I also see, like, narcissists floating around that word on all sorts of content these days, you know. I don’t think that’s content that somebody in Costa Rica is talking about, you know, those words, but it would hear, yeah,
Michelangelo Gerardi
That’s, that’s some woke content, right there.
Rick Jordan
You’re from Miami, right?
Michelangelo Gerardi
I’m from Boston, but I live in around Miami now.
Rick Jordan
Yeah, awesome. Love it, dude. This has been a fun Convo so far. Do I love what you’re doing, like sell and retain their clients. Let’s talk about the retention, because it’s a it’s important. And what we’ve talked about so far is actually really customer acquisition, you know. And after that point, there’s the conversion, right? That takes place with what you’re talking about, nurturing the lead. But then people that buy from you will have a higher tendency, and I know, you know this, will have a higher tendency to buy from you again, and that’s the retention aspect. Because, I mean, you’re on a monthly subscription plan, right? Or, like a for those types of fitness coaches, it’s recurring revenue. Is that accurate?
Michelangelo Gerardi
Can you rephrase that?
Rick Jordan
Yeah, so if somebody signs up like an online fitness coach, right? We talked about the personal trainer, how it’s really like three times a week, you know, but it’s a recurring thing. So it’s revenue, you can count on. It’s recurring revenue. The Is that how you teach your fitness coaches as well, is the sign.
Michelangelo Gerardi
I do it in high ticket packaging. So you can’t come in and do like month to month. The client has to come in at three months, six months, 12 months, etc. So think of it as recurring after three months, if they want to do another three in that kind of way.
Rick Jordan
So let’s talk about the retention. Then, how do you get them to do another one? Because do you hit them a month ahead of time? What is there? Well, what are you Yeah, take the floor, bud. You tell me. How do you retain them? Yeah.
Michelangelo Gerardi
So it all starts on the onboarding call and setting the expectation that, hey, you know you you’re starting here. Here’s where I want to bring you, and here’s where you’ll be at the end of three months. But at the end of three months, it’s not the end all be. All we have x, y and z that we have to do afterwards. So once you get their foot in the door, like you said, those people are a lot easier to sell because they already trust you. Obviously you’re not going to retain someone. You don’t get results. You have to give them results. But it all starts on onboarding and having a crystal clear roadmap of, let’s say, one year, of what they’re going to go through if they continue. So for me, they come in, we have a fat loss or calibration phase, and then we go into a fat loss phase, and you reach this peak, you’re into a reverse diet. And then we have a maintenance phase. So if someone comes in for three months, they go through a fat loss phase, but now they’re in a calorie deficit, and they never learned how to reverse diet, so now they’re just going to start eating whatever and never maintain it, because they didn’t learn that. So what do I say is, hey, like, I’ve seen this happen time and time again, you’re going to want to stick around for another three to six months. So if you can increase the LT. V and as a job, as a coach, it’s the foreshadow problems that are coming up in the future. And so if you can do that for your client, then you’re going to have higher LTV.
Rick Jordan
Yeah, for sure, man. And LTV, for anybody who doesn’t know that, acronym is lifetime value, and that’s no, it’s all good, dude. We’ve got people that listen, I mean, all over the world, you know, probably in India too, and they’re probably pissed to meet the probably pissed at me today for talking like them. But it’s a, it’s a, I love you guys. I love my brothers in India, yes, absolutely all over the world, you know, Kenya. I’m really big in Kenya, apparently, yeah. But it’s, I mean, us, obviously, and everything. But it’s a, I love it because it’s, well, even in Kenya and other countries. It’s like, what you’re talking about today can be applied to whatever it is that they want to do, you know, even if it’s a fitness coach or even, like, I mean, we’re talking about Kenya, right? Like selling coffee, you know, whatever it is, you know, can it can be applied that way. Now, I love what you said about foreshadowing the problems. And, you know, it’s, it’s an interesting phrase. I’ve never heard it put that way before. You know, I’ve always said, you know, like, set the right expectations, you know, which is kind of the same thing. But I love how you put that, like foreshadowing the problems, because it’s like, I bet you, you could say I’ve seen what happens, you know, when people don’t follow the program. So if you follow the program, you can be here in three months. At the same time, you might want to be somewhere else six months from now. So there’s some steps that you can take to get there. Three months isn’t where it starts. Three months is just the beginning of the journey. And here’s what we do after that point. I love that, man, that’s awesome. Yeah, for sure. I just sell or something. You know.
Michelangelo Gerardi
Think about it like you’re you’re trying to everyone. No one trusts you when you first get on a call with someone that you has never bought in from you before. So yeah, you know in your head that for Jeffrey to lose 50 pounds, they’re going to need more than three months, but you can get at least their foot in the door for an investment they’re comfortable with help them lose 25 buy into the process that next one year. Upsell now is a no brainer because he knows what’s going to happen.
Rick Jordan
You’re brilliant dude. All right, last point I want to talk about today, because you said you talked about getting them at a price where they’re comfortable with the investment. What price points have you seen that are almost become like no brainers or a good structure for this stuff?
Michelangelo Gerardi
Ooh, that’s a good question. So I always tell my coaches, don’t undersell yourself. So start off at $1,500 for a three month package, 500 bucks a month, because ultimately, if you’re charging super low and no one’s going to take it seriously. Because who cares if you spend 100 bucks and you slack off right where you start to see friction for general nutrition meal plan workouts is at the 3k mark, little below it you’re going to start. You have to be really good at sales, if you’re if you’re up in there. Now, if you’re sending blood tests, you doing hormone tests, stress tests, you can charge higher again, because those are a higher level demographic, and you’re doing a lot more than just big biceps and a big butt, right?
Rick Jordan
Big biceps and a big butt. I don’t know. Man, my butt’s still not that big. I don’t work it as much as I should, but I don’t really care. That’s okay. My arms and chest look good. I’m good. That’s awesome. Man, that’s interesting. So 1500 a month. How many sessions is that typically that you see because you’re saying you don’t want people to undersell themselves.
Michelangelo Gerardi
Well, the thing with online coaching is, the RE beauty of it is that you don’t have to trade your time for money. So I maybe spend 20 minutes max per per week for each of my clients. So it’s not like I have to go meet them at the gym. So 1500 bucks you can take on 50 clients times 1500 do the math, that’s a lot, and you’re not having to go meet someone at a gym, and they get to work out on their own time. So they get three months of you all give them open access, like 24/7 accountability. Here’s my message, my text message me if you need me. But it’s not in the sense of like, here’s your one hour session. Here’s what it’s cost, if that makes sense.
Rick Jordan
Yeah, for sure. Let’s debunk something real quick, because you said this and it’s like, I do the same thing. It’s like, here’s a number. Text me all of that. Yeah, what percentage of people do you actually have that that will text you out of all of your members?
Michelangelo Gerardi
Not as much as I’d hope, honestly, just because, you know, people are busy, so, like, they just want to know that if they did need something, you’re there, and that’s what people want. So it’s the old, it’s the thing that you know you offer them, but it’s not, you’re not, like, going to be drowning in text all day.
Rick Jordan
Yeah, I’m with you from a marketing perspective, you know, because it’s, it makes sense to say, hey, you have the accessibility. It’s a good it’s a good value add. I’m talking the way I was positioning. My question was for the coaches that are listening to us right now, are those that want to start a coaching business. They’re like, I’m not giving out my number. Are you kidding me? People are going to be hounding me day and night, you know? And I discovered the same thing, like when I started an IT business years ago. Know, in cybersecurity, it’s like, I don’t want to give out my cell phone number. People are going to be calling me all the time, like, I got people, you know, they they can fix your printer. You know, don’t call me all the time for that, but it’s such a small percentage man of people that actually will do that. And it’s mind blowing to me, how many will not text you call you when you give them your direct cell number, because most people are not good at the follow up. You know, it’s like you as the coach, are the ones that actually hold them to the accountability that they said they wanted to have.
Michelangelo Gerardi
Exactly, yeah, and we do messaging within an app, but it’s another selling point. Like, hey, I’m gonna give you my personal number. I’m here for you with whatever you need. And it just sounds good, right? Using community for that. No, there’s a personal training app called trainerized.
Rick Jordan
It’s right in, yeah, that’s cool. Yeah. I know a lot of people use community. I mean, that’s what Gary V started a while back and it Yes, but it’s a, yeah, there’s a lot of them out there. That’s cool, man, you’ve got this dialed in, dude, for real. I like to think so, yep. Thanks for bringing value today for you know, because it’s a I always like to say, You didn’t hold back, you know. And everybody appreciates that, because right now, you just clearly establish yourself as the expert. I even picked up a few things as we were talking. It’s like, I understand what you do, because I do it too at the same time, that thing about the seven seconds and the long caption, I’m like, That’s freaking brilliant. Like, right there. That’s awesome. Just like Neil Patel last week, I’m like, Yes, test it on x. That’s awesome. Yeah, cool brother. Well, Michelangelo Girardi, dude, I see everybody can find you on Instagram and YouTube, at Girardi performance, and that sends to your I mean, you’ve got free gifts for podcast, because we’re gonna send everybody to what is it, coach, dot Girardi performance.com/podcast-gifts, and we’ll have that in the show notes too. Man, thanks for bringing some value today, dude, you showed people how to make 50k a month today. That’s fire, bro.
Michelangelo Gerardi
No more excuses. Now everyone’s gonna be rolling in the dough, changing lives.
Rick Jordan
Well, that’s because everybody’s gonna hire you to help them do it. That’s awesome. Sweet brother, thanks for coming on, man.
Michelangelo Gerardi
I appreciate it. Thanks, Rick.