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Stop Waiting for Someone Else to Make your Business Choices

  • Rick Jordan
  • December 16, 2021
Picture of Rick Jordan

About the Episode

Join Rick Jordan today as he explains how you cannot wait for other people to make business decisions for you. Learn how taking the lead on your life and your business will set you up for success and help move you to the next level, the 2%.

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Today we’re gonna talk about decisions, how to make them and what’s stopping you from making them in business and we’re specifically going to hone in on business with this today. This isn’t about life and relationships and all that I want to talk about is business decisions and how to make those and be clear about them. How does that sound? Before we dive into this please share this episode with at least three people. We don’t take promotions or sponsors. The only way we help more people is by you sharing this and that means you’re part of the team. 

Alright. I’ve never really had an issue making business decisions, and I’ll tell you some of those reasons why and I’ll dive into those as far as what you can do and some methods that you can do to help you make those decisions and there’s a lot of things that I’ve discovered that can actually hinder people from making decisions. Usually it’s procrastination. Usually it’s delayed because they’re unable to see that fork and go which direction they want to go and understand the repercussions or thinking something bad’s gonna happen down to choice one, something good is gonna happen down to choice two, but what if something good happens and something bad happens is a lot of over analyzing. There’s really only two things that come down to making these business decisions and even though I’ve made many many decisions in my life and some of those were actually pretty poor decisions.

They’ve been bad, you know that they’ve caused loss of money, loss of time, loss of even people like relationships, employees, partners, all of that some of those have been bad decisions. Still, I look back and I’ve never really regretted any of those because I made the decision in the moment and kept moving forward and let me explain a little bit what that is because when you’re in the moment delay is really the only thing that you have to fear and that when you’re looking at business because a lot of things in business has to do with timing and opportunity and if you don’t jump on those things right now, the opportunity will most likely pass you by if you’re going after something that’s exponential growth.

You know, if you’re in a business and you have a business right now you’re looking at going into a business to where it’s, you know, just inching up the ways and this has a lot to do with my industry too with MSPs because most MSPs they don’t increase their revenue that much year after year and that’s because a lot of business opportunities tend to pass you by when you just sit on them. The biggest enemy to wealth and happiness in business is delay. Delay is the biggest enemy when it comes to wealth and happiness and business and this is what can cause you to lose those things. Those missed opportunities. You can lose people, you can lose revenue, because you are delayed in your decision making process and again, delay is the enemy of wealth and happiness. Now as I look back, I’ve never really delayed much.

There’s a phrase that I use, it’s like I sleep on it, and then I’ll go for it tomorrow. It’s not long. It’s usually not longer than 24 hours that I actually sit on a decision because I move quick, and there’s some things to where I’ve let it kind of play out but actually even when I’ve let it play out over like six months to a year that a good example of this would be my publicist that I’m currently working with. I actually let that sit for like eight months. Now you’re like, “Wait, Rick, you’re contradicting yourself.” No, I’m not, and I’ll tell you why because when I first had the conversation with this dude, I actually told him no exactly. I made a decision at that point and that no, can also be in the form of a not now. Are you following me with that? So if it’s not now, not now is still a no, especially in the scenario that I’m talking about because eight months later, it’s like this dude’s completely circled out of my life, but then circled back into it over a scenario and at that time, it was the right timing, like we were talking earlier that a lot of business has to do with timing and decisions, that then it became a yes.

So when I said that no, if I look at that eight month time period, right, because as soon as I said yes, eight months later, all of a sudden I’m going on Cheddar I’m going on Bloomberg, I’m getting invited into all these amazing huge shows Reuters you know, Fox and Friends, CNN all this stuff is materializing for me at the right timing right now, because of a public offering and I’ll just seem to coalesce but that’s also because I didn’t delay in my decision eight months ago, when I told this dude, no and what did that do for me in that moment, and allowed me to free up my mind free up my energy to be able to know I know what I need to accomplish over the next six months at this point in time and right now, this doesn’t seem like the right timing for me because the energy I have to put into it and I said, “No.”

Now there’s other scenarios where I’m sure you’re like, “Well, what if you said yes?” Of course. What if you said yes, a lot of amazing things could have happened in that time, but I could have pushed back some other things. In my life. So while I said no to that, I was actually saying yes to about six other initiatives in that time period and I knew what my bandwidth was. So while I had a no on this one area, I said yes to six other things because I was sure of my purpose, and the direction that I was going in, and that my friends is only about 2% of people, if I were to put a number on it, when it comes to business decisions.

Remember how I was talking about MSPs, how they just continued to manage service providers, how they just continued to inch up, year after year after year? That’s because of a lack of a decision. All they’re doing is drifting. This can be any business. There’s only two ways to make a decision. You either make a decision or you don’t make a decision. The people that make the decisions, whether it’s a yes or no are those 2% of people that I’m talking about in business, and that’s because they know what they’re going after. someone once said at a conference that it’s called definiteness of purpose. You know, where you have to go you know what your purpose is, and you know, the decisions that are going to come across your plate, you’re either going to decide a yes or no, but either one of those is still making a decision. Because the other side, the ones that sit there not making decisions, they’re just drifting. They are drifters. They are in fear because they’re not sure themselves, not sure of even the business that they’re in right now. They don’t know where they’re going, they have no plan. They’re just thinking about right now in the moment about saying you know what, I know I need to make some money. I know I can survive on $80,000 a year or like the Small Business Administration says the average business owner makes $59,900 a year. That’s stupid. Fear causes you to drift.

So when you’re in business, and those opportunities pass you by, a decision can be either a yes or no but when you say no to one thing, it really means that you’re saying yes to something else. It’s still a decision. The Drifters just avoid it all; they might have three opportunities that come across but they’re just looking at them and then just let them sit there and they go away and they just continue drifting throughout the business and hoping that things can happen without any action on their part whatsoever without any decision on their part whatsoever. They sit in fear over the what ifs and they never move. They never increase. They never exponentially grow their business because they just drift.

How sad is that? Let’s be real, okay, it’s probably 98% of the people that are listening to this right now are in this but I’m hoping some of you slide when you hear this over to that 2% to where you say you know what I know I’m gonna be a year from now and here’s an exercise for you to do to do this. I’ve done this. This is called Quantum dating, okay? You put a date out there. You close your eyes and be like, “Hey, where do I need to be in when I want to be there?” But you can reverse that and say when do I want to be there and then go into how do I get there and where do I want to be? Because if you say the dates going to be will say June 27 2022. This is where I want to be. I want to have this much money in my bank account. I want to have this amount of employees. I want to gain five clients. I want to have a good marketing plan in place. As soon as you look at that date, then you can actually start working backwards and all the decisions start to come even easier and easier. As far as what you say yes to and what you say no to because the only way you’re not making the decision is if you don’t say yes or you don’t say no you actually don’t make one at all and that’s drifting.

Even a no is a decision and a no is okay and you actually would love I would love to have more no’s than I would yes’s, because that means that I have even more definiteness of purpose because as I said with this scenario with my representative, my PR rep. Eight months ago when I told him no, it was saying yes to other things that I needed to do right then and there that is not drifting that is actually definiteness of purpose and continuing to move confidently in faith in the direction that you know that you need to go. Which are you going to do today? Are you going to be that 2% and definiteness of purpose and actually decide yes or no on what’s in front of your plate right now within a reasonable amount of time? I’m saying 24 hours is usually what I give or are you just going to continue to drift and continue to hope things happen and you get to a certain level you plateau. You’re not happy. You’re just coasting through life. Your business is just mostly flatlined and five years from now you’ll be out of business because you never made a decision. All you did was just drift through those moments in your life. 24 hours, yes or no, make the decisions and then you will see results

 

Stop Waiting for Someone Else to Make your Business Choices

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Rick Jordan is CEO & Founder of ReachOut Technology, and has become a nationally recognized voice on Cybersecurity, Business, and Entrepreneurship.

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