About the Episode
What’s shakin’? I’m Rick Jordan, and today we’re going all in with a special in-studio episode featuring the dynamic chiropractic duo, Skip and Julie Wyss. This conversation is packed with insights into the world of chiropractic care, holistic healing, and the unique dynamics of being married chiropractors. Skip and Julie share their journey from science geeks in undergrad to successful chiropractors, discussing the essential role of chiropractic care in overall health and wellness. We dive into the challenges and rewards of running a chiropractic business and explore why chiropractors often marry within their profession. This episode is a must-listen for anyone interested in health, wellness, and entrepreneurial journeys.
About Julie
Badass business coach, client experience mentor and curator, CEO/CFO/Owner of Prime Family Chiropractic Centers, Black Diamond Club Certified Coach, Mom of 2 Teenagers, Serial Investor, Real Estate Investor, Speaker, and Chairman of The Spine Project
About Skip
I am a pediatric, prenatal, and pregnancy chiropractor. I am an internationally recognized speaker in chiropractic on the topic of pediatric and infant adjusting. I also host The Prime Podcast, which has never missed a week of shows in the last 5 years and is in the top 5% in the world! I am also an investor in many different startups and real estate.
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Episode Topics:
- Learn the ins and outs of raising capital from a seasoned finance expert.
- Discover actionable strategies for managing business finances effectively.
- Hear firsthand how Greg Wilson has helped companies achieve multi-figure exits.
- Get practical advice on navigating the complex world of business finance.
- Understand the importance of cash flow and capital in ensuring business success.
Rick Jordan
What’s shakin, this is exciting because it doesn’t happen too often that we have some in-studio guests ever since all the dumb and stupidness of a few years ago. But this is amazing because I got friends that have driven probably about six, or seven hours to come in here and see me today. This is gonna be a good conversation. If you’ve ever been to a chiropractor, you know that chiropractors typically speaking are amazing. They’re great for health benefits, At the same time. They’re pretty crappy business people again, for the most part, yeah, so skip and Julie. It’s Weiss, right?
Skip Wyss
It’s Wyss, so bad. Nobody gets it right. Unless you’re in Mexico. Like,
Rick Jordan
Oh, interesting. That’s intriguing. Yeah, yep. Well, hola. Donde esta el banyo. Yes. All right. We’re here. We’re ready to have a good conversation. Guys. I’m excited. Thank you for coming.
Skip Wyss
By the way, this is, this has been a blessing. Thank you.
Rick Jordan
I love it. I love it. I mean, if you don’t know yet if you haven’t listened to it, because I don’t know when these things will be published. But I would just have the privilege of guesting on your show. Yeah. And we recorded right here in the studio right before this episode. So if you’re hearing this, we’re gonna post the link in the show notes. That way everybody can head over to YouTube. And listen to that. That’s going to be awesome. And let’s talk about some things. You know, because I mean, I’ve got your sheet in front of me, which I always do. My team is amazing at doing this. But it’s like both of you are chiropractors, right? Yeah. This is also interesting to me because we both share good friends who are married and also our chiropractors this is a funny question that started out with but it’s like a thing. Because I don’t see too many IT people like pairing up at conferences, you know, but there’s a lot of chiropractors I see that are married to other chiropractors. Yeah, even my chiropractor for real?
Julie Wyss
I think, yes, just the status quo is when you go to graduate school. When you go to chiropractic school. You are either there like you’re looking for a husband looking for a spouse so you can get married. You get divorced, or you have kids. Oh, we did two of those things.
Skip Wyss
Yeah, we got married to Nick’s kids. All right. Yeah, but that’s it. That’s what happens.
Rick Jordan
That’s intriguing. Yeah, yeah, I just that dynamic exists.
Skip Wyss
I think it’s more of a like-minded type of situation. We met in undergrad, right before going to grad school, but we both wanted to be chiropractors. That’s how we actually met outside microbiology. was like, Yeah, cutting science geek stuff here. But it’s, I think it’s like mine in this, I think. And then you have to be a little bit opposite to attract one another. But it’s going into the same fields kind of understanding how each buddy and each person’s mind is doing because chiropractors are naturally contrarians at heart. Like we question everything, everything and we make or analyze everything, because we believe that there’s, there’s a different story to most things, especially to health.
Rick Jordan
That’s really, I think that’s more of a general curiosity to you know, if that’s what fits the field, that’s pretty fantastic, because I do have a lot of chiropractic friends as well, ones that have, you know, found ways to reverse diabetes. You know, obviously, that’s not like the typical adjustment. You know, that’s a different thing. But there are a lot of different ways that you can go about health. Yeah, like chiropractic care as a holistic approach.
Skip Wyss
It’s a massively holistic approach not to geek out and go crazy in chiropractic because I believe it’s 100% absolutely essential to how your body’s going to heal and work. But every drug potion pill that’s that’s out there is made in some form inside your body, your body is designed to completely heal itself. So the brain is what runs the entire program, if you can harness that and understand that the healing power of the body that you’ve been given, it’s usually that is your true superpower, as long as you can harness it and make sure it’s always able to adapt to stress.
Rick Jordan
That’s incredible. And Julie, what was it the geekiness of Skip that attracted you to him?
Skip Wyss
It’s not my abs. Yeah, no.
Julie Wyss
I think it was I mean, neither of us was looking for something and I think that’s more of what it was that we were both gonna go our separate ways. Before like, after we left that conversation that we were gonna get married. Yeah. Took me a little bit longer to come along, but he tells a little bit different story.
Rick Jordan
Oh, man. Well, now you open up that can.
Skip Wyss
We sat and talked for three hours, Rick for three hours. Time went by like that. She had to go to class, I had to go to class. We both got up and walked out of the commons area, and I was walking down the hallway away from her when I felt a hand on my shoulder that hand was the same pressure my grandpa always put on my show, my grandpa passed away. And immediately when I felt that push, I felt I can marry her. And I was just like, okay, that guy Right, that’s interesting. And then, like seven months later, we started hanging out. Eight months later, we were dating, we were engaged after 10 months. Like, it was just like that divine intervention. But that’s that’s how we met. Yeah. Super cool. Yeah, I actually in I always tell people this, but it’s true. I like the jewelry to my left, not the jewelry to my right. So as there was a six foot-three Julie that played volleyball right to my left, and then my best friend sat across from me. And then she was right next to me. We had great conversations, but I liked the taller blonde lady that was next to me. But then after that conversation, I was just like, yes.
Rick Jordan
That’s really funny, man. Yeah. works. I mean, we have a lot to talk about today. But I gotta I gotta dive into this a little bit. So you said it was like seven months later, you were dating? Right? Yeah, what happened? And then in between times, because you were saying it was a little bit of you that was more difficult to come
Julie Wyss
It means around. So like, I was still finishing up. I got it, I was doing it as a double major. And so I was still finishing up for another semester.
Rick Jordan
I’ll see like, skip. I don’t got time for you. Yeah.
Julie Wyss
Yeah. And I mean, it was just kind of back and forth. More so like that’s, you know, when it was still, you know, the phones with the phone cards. And so getting those minutes to make those phone calls. Oh, geez. You know, driving the show up on each other’s Google
Rick Jordan
Google everybody Google what those are.
Skip Wyss
Use your slider? Yeah. Oh, my gosh. The black Yeah. But then what held it up though, is that we took that biology of a woman class. And I was one of the only guys in there. It was 43 was 46 students. And I was the only guy and…
Rick Jordan
There’s so much humor in that. I do. Yeah. I only do it in the biology of a woman class.
Skip Wyss
Yeah, man. I knew I was gonna work with women my whole life. Like as soon as I knew I was gonna be a chiropractor at 18. Like, we talked about that drive before. Like, I knew what I wanted to do. And then I knew I needed to understand how to work with women. Yeah, because that’s what I was gonna be around. And then she needed homework. You were on a trip with, your boyfriend.
Julie Wyss
We both had a boyfriend and girlfriend. And so like, that’s where there was nothing like to happen. So you put an opportunity or you challenge me, I’m gonna hold you to it and have a seat. He said, Yeah, nothing’s gonna come of this. Yeah.
Skip Wyss
I was like, wow. Yeah, right. That’s what I was on my way down to chiropractic school. I was going to Palmer, she was gonna go to Northwestern, which is in Minneapolis. I was born in the Quad Cities chiropractic to a different school. Yeah, that’s where I was headed. I told her I was going I told her I would never go to the school. She was going to
Rick Jordan
Now how did that change?
Julie Wyss
I didn’t think we could. It was it was a thing that at that time, right? Like, first-generation college students. Chiropractic was like, still, my family is like, doesn’t quite understand it. Right? Not really any support. I was growing up told that I was always gonna fail. Yeah. So looking at this prestigious school at that point, to thought how could I ever be able to get into that school? Like, why would I apply?
Skip Wyss
That always should get in. Like, it’s not getting into chiropractic. College is not hard. The first six months is first six months will destroy you unless you are soulless. And that’s how it’s designed. Getting in. You don’t have to be a genius. But that first six to nine months, those first that first year, that curriculum will destroy you. I’ve heard that a lot. Yeah. Well, it’s a five-year program in seven. It’s a seven-year program in Well, sorry. Yes, sorry. Yeah, a five-year program in three and a half years, seven years total. If you count the two years that you’re out on your own, like, there is no residency. Yeah, like you graduate and you open your office or you work for somebody. And that’s I think, where I really think that’s where the business side falls apart. Yeah, for sure. It is, you know, and that’s what, that’s what, that’s what we did. And like you follow me to Palmer I tell everybody that like she knew what she got. Y
Rick Jordan
Yeah, he’s following. I don’t Palmer is one of the big ones. Right. So yeah, there are other schools. Yeah. I mean, what’s interesting about the two of you, I mean, obviously, you went through chiropractic school, right? You guys have a very successful practice. At the same time, you’re still growing and expanding well beyond just the business owner, the single practitioner at this point, and what was that bridge for you because you hit something? And this is what I’ve seen, right? We talked a little bit about this on your show, too. It’s like, there’s the side of chiropractors that I’ve seen to where it’s just like, they’re not making that well of a living. Yeah, and it’s just because they’re, they feel like oh, man, it’s almost like a self-deprecation. It’s where it’s like I’m doing good for mankind. I don’t need to make that much money. So I’m just gonna drive the same Hyundai for 12 years you know, nothing against Hyundai. They have great warranties want to hear right? That the warranties themselves are 10 years long, right? I don’t like them. Then there’s the other side to where it’s like, well, you’re talking about like chiropractors going to work for somebody else. They could come work for you, you know, which I actually almost think is a better option if you’re not going to go all in, which is the name of the show, right? And actually build something that can impact a lot of people, you know, to where you’re just doing it really for the job. But then this is going to sound harsh, right? But you’re doing it for the job for the for just not even a lifestyle just to like pay your mortgage. Right? Because I’ve seen that just to pay your mortgage, you should just go work for somebody else. Right? How did you guys maybe you always did, but maybe if you transition from one to the other, I don’t know your story. So maybe you can sell it. Or if you didn’t do you’ve always been in that bucket of hey, I’m a frickin entrepreneur. You know, I’m gonna build something awesome and huge. What’s that gap?
Julie Wyss
I knew that. Like, I never wanted to work for somebody else. Like I knew a couple of industries. I like working in restaurants. But I knew that I never wanted to be a restaurant owner. And like sixth grade, I knew that I was going to become a chiropractor. I was going to marry another chiropractor. And I was going to have two kids. But nothing, nothing in that said that I was going to be living or working under someone else. And so that thought never even came into my mind that we would be together and go work for someone else. It was never even a thought
Rick Jordan
That’s intriguing. Skip, was this in the contract or like a prenup before you guys
Skip Wyss
Yeah, several several contracts. Were having told me when she told me all of this. And the other side of it is that she knew she was gonna have that all done before she was 30. And she was gonna have a boy and a girl. You left that power out. Julie. He had Yeah, we had everything done by the time we were 29. Did you lay it? Well, we did. We were Yeah. I mean, but it’s like, I thought that was the house you wanted to.
Julie Wyss
That was my favorite color was red. And like I didn’t necessarily need to live in a castle. But there was going to be a turret like a castle on the side of our house, our house red house, and like we had to fight tooth and nails. Right? Because of graduate school, neither of us has an income, right? So both of our student loan debt and like we just wanted a house so bad. That was the first person that took a chance on us. Right house and it had my cat.
Skip Wyss
Yeah. Wow. All the reverse of that and a land contract. There’s a there’s a lot of layers to our story that I think a lot of people can resonate with. But one of the biggest things that she’s that Julie is really hitting on is having a vision. And knowing that you got to you have to rely on what your subconscious is telling you is a connection. So we have to really take that onus and understand it. And I knew I never wanted to work with anybody, either. Dude, I was I worked every job I worked out, I was fired because they didn’t like my personality, or they didn’t like that I could talk to somebody or they didn’t know that they didn’t like that I could carry a conversation with a customer for 15 minutes, like so they get upset, or I would do the right thing. And they wouldn’t like the right thing done either. And I got fired from it. I was a bartender for three years talking about making money. And like in the right places, you can make a bartender Yeah. And I got fired from my job because my boss got drunk at the bar, told me to give whatever the chef wanted on him all night because it was his birthday. None of the audio was recorded. And here I am giving this guy free drinks all night. He called me into his office the next day and fired me. And I had three people there standing up saying no, you told him to serve him. Yeah. And he’s like, I would never do that. I’m like this guy just blissed out of his gourd. But at that point, though, I was I even sat there and I’m like, I’m never working for anybody ever again. Yeah, unless it’s her.
Rick Jordan
Gonna ask you what lesson you got out of that bartending.
Skip Wyss
Number one, how to communicate with people. But number two, how to read people within 30 seconds. Oh, whoa, are they there to drink? Are they there to socialize? Are they going to get hammered? What’s their intention? Are they trying to pick up the girl in the bar? Is she trying to pick up the guy, being able to read them really fast, and understand their intentions? That was the biggest thing I got from bartending. And then understanding from that life lesson is number one, I really have to learn to trust the trust my team that I put around me. And if I put a team around me that I can’t trust right away. What’s the point of working? Like, what’s the point? And at that point, I was like, and the other side of is like, I’m never going to not trust them. But I’m never just going to fire them based on accusations that I can’t prove. Yeah, right on. Like, that’s, there’s so much you got to have integrity, for sure you do. Yeah. And that’s with your patients and people in front of you to like, you have to have integrity if you don’t. What do you stand on? Yeah, nothing.
Rick Jordan
Yeah. And now you can probably read your patients in 30 seconds to about a minute a minute. Yeah, that’s That’s fantastic.
Skip Wyss
Yep. Because I want to know what I
Julie Wyss
We ultimately want to be able to serve and give us everything that we want. Yeah, but that’s not the right time or the place for that person. And so just understanding that in them, where they’re at.
Skip Wyss
Understanding what they want, and then getting them to maneuver into what they need. Because a lot of people that come in when they’re in pain, want their pain gone. Yeah, like that they want their pain gone. Or being in be in pediatrics, or wherever they want their kid to stop crying all night, they want the call it to stop, they want the acid reflux to stop, the mom wants to be able to feed her child, breast or bottle or whatever it is, they don’t want a sick child anymore. And when that happens, you need to solve XY and Z. But then also, you have to be able to understand where they’re coming from, but then communicate to them in a language you understand. cuz everybody communicates differently. Yeah. And then be able to communicate with them without them feeling manipulated, because you’re not, you’re just leading them down a path of what they actually need. And solving the problem before they have to ask or realize the problem is actually there. And the best thing that we get back and one of the most amazing things that I get to feel you get to feel this too is when somebody says, Oh, holy shit, I finally have my kid back. Yeah. Is this what it’s like to have a newborn? That doesn’t cry? Is this what it’s like to hold one and smile at me, and the only reason why they’re upset is that they’re hungry? And like, Yeah, this is what this is what this is supposed to be like. And that’s when you see their world start to change. But had I not known how to communicate with that mom? Now manipulate, because you can do that you can manipulate a customer, you can get them down areas and put them into anybody can sales, whatever. Yeah, cuz you’re not you’re not fiscally, you’re not fiscally responsible to them, which you actually, everybody that’s in sales holds some sort of fiduciary status to their client. They do. Because if you’re bringing them down a pathway that you know that like, I’m taking them down somewhere that they don’t want, that’s going to end up in anger or aggression and be bad on you. Yeah, you have that responsibility. But if I can take you down somewhere that I know is going to help you. They’re happy all day. He’s got to be able to get them to that point.
Rick Jordan
Yeah. Julie, is that part of the gap that you see that we’re talking about? Is that different in the chiropractors that are just doing the job?
Julie Wyss
Absolutely. And I think that’s I mean, people are always like, sometimes people like to dabble, right? And I’d say, we do things differently in our office. And like, everything that we do in our office is because we wish we would have had those opportunities for our kid. It’s always been a learning lesson. And so I always take it from, like the outside view of like, what would I want for my child? And if this is what it, you know, this is the issue, this is what it’s going to cost the time, I would want to know that upfront so that I can make an informed decision rather than Rick, what what do you what can you do for a schedule are, you know, what can you afford? And I’m going to tell you that care plan, which we know is not going to solve the problem. Yeah. So we said like, no judgment, but we tell patients, sometimes lots of times what they don’t want to hear, but we tell them information, so they’re informed, and they can make that decision choice for their family.
Rick Jordan
I love that you see these chiropractic facilities, I’ll call it that, you know, I don’t know what it is. But you know, 7,8,9,10 chiropractors in this one, I remember, I don’t know if you know, still around Cairo one. And I remember, like, the whole thing, and while of course, we understand the sales aspect of it, right? But it took up the care aspect, because everything had to be in a program and everything, which programs are great, God, I love recurring revenue, my business recruiting was freaking King, right. But then at the same time, it’s like when it comes to health care, you know, it’s which it’s holistic care really is what you guys provide, like, there comes to a point to where it’s like, cool, we want to be able to actually get you healed, rather than just keep you continuously coming back. And I could see that even in the differences between the two chiropractors that I’ve seen over my lifetime. You know, the first one was like, you know, yeah, just come back next week. Come back next week, come back next week. And, the other one that I’m using right now, she’s awesome. She’s like a precision scalpel. It’s amazing, Especially with like the difference in the axis on my neck. I mean, holy hell, I’ve never had that done on a special table. And it’s like, that just like resets my life, every time that needs to be put back into place. It’s phenomenal. For her, she came up after she gave me an I actually had a herniated, not a herniated it was. Yeah, it was it was bulging out. It was pressing on my sciatica. And you know, I actually had my calf muscles seized for like three days straight. I had an orthopedic surgeon looking at an MRI for me and be like, You need to go to surgery now. inserted. I’m like, You know what, hold on, hold on. But going, going and seeing her man it was incredible because she looks like okay, here’s what I see that you need to get you back to a baseline, which is like when we get there. We’ll reevaluate, because her primary thing was like, man, you’re in a lot of pain. I want to get you out of it. And I can see the gap. But we’re in the care between the two. Where do you see the gap and the business side? Do they even teach this stuff at Palmer like business acumen?
Skip Wyss
Kid at any school. That’s why Cairo’s that understand business, they can, they will have just private coaching companies that coach people on business alone, and Cairo’s will flock to them because they’re not getting it from school. It’s what what what really is the issue is at school schools tied into a pain-based insurance model. So like, so and that’s what it is. So what happens then is the students are taught how to just do this model, when really on the holistic cash side of things, insurance only pays for sick care. Yeah, insurance only pays for sick care. So if you’re not sick, you’re not going to be covered by your insurance company. Yeah. So what I’m gonna do is I’m just gonna play the sick game, but I’m never gonna go down the path of how do I actually help this patient attain their goals? And then once we reevaluate and get to this baseline, what’s the next logical step for them? Like, what do you Rick, what do you want for your healthcare now? Do you want to just let things be? I don’t agree with that. If you do, I think we need to go this route. What’s your thought on this? What’s your feeling about this? How does this make you feel, that is where it’s that boat is missed. And then what happens is Bill stacks up. So then what happens is patients come in, and you’re seeing them as this little money bag over their head like that one’s 50 bucks, that one’s 50 bucks, or 75, or whatever you’re charging.
And you’re seeing everybody as they need to pay my mortgage, they pay for my team, they cover my overhead. And instead of it being this Matt, this amazing healing process, it becomes a pay my mortgage type situation. And then we become really, really needy. And you know, as well as I do, if you’re needy, people can pick up on that fast. Yeah, even though you’re not trying to be. But if you are, if you’re in this state of if you’re in that state of lack of need, not have overflow, abundance positivity, which is a better healing environment anyways, yeah, if you’re in that negative vacuum suck, people don’t generally want to be there. And that’s why we love being in pediatrics and in kids because I see a lot of kids are in pain. We see a lot of kids who are sick, but we don’t see them in pain, and the environments are different, it’s a lot more fun. Number one, because we have kids running everywhere, it feels like a zoo at times and daycare and all this other stuff. But then on the other side of it is to just like I said, it’s be able to bridge that gap to a mom. Yeah. And creating the lifestyle they want. That’s the thing what lifestyle does the patient want? From a parent’s perspective, from a kid’s perspective? What do they want for the kid and then this, this entirely next barrage is coming in with neuro deflective and autistic disorders in children, which is extremely high right now and is continuing to go up? And that’s a whole different conversation. How can we help mom get through her day first? And then how do we get her through her week, or month, or year? And because of that, we have direct effects on marriage, we have direct effects on the relationships in that household. And like you talked about, it increases the proximity to them dealing with a child versus the distance away from them, because they finally understand them and were able to get them the child and understand them back.
Rick Jordan
That’s incredible. What I’m hearing is your focus even on their care is not just it’s not just on their care and that the adjustments in their body are not necessarily your holistic approach. Your holistic approach is around their entire life. Yeah, that’s where I see that gap, guys. I mean, even outside of business acumen and everything. It’s like you go to one chiropractic office like he’s frantic and he’s my chiropractor, previously right? Going from from exam room to room to room to room to room to room and just looks like so stressed trying to get people in within that period of time. And he’s charging so little to it. So from a business aspect, I’m like, Man, I’m like, if you just bump your prices like 20% you can lose a fifth of your customers and still make the same money and provide better care. It’s like I would tell him this. He’s like, no, no, no, that’s not me and everything, you know, and I’ve had conversations like that even with like a primary physician once I’m like, dude, have you ever thought about concierge care? You’re really freaking good. It was like, I don’t think that I think I have a duty to provide um, like you have a duty to provide for your family, and couldn’t you provide better care if you had fewer patients exploded brain?
Skip Wyss
Yeah, You can.
Julie Wyss
It’s first again, in our profession. That’s usually like we commented on the way up here, a $27 exam. All it does is a disservice to everybody else in our profession. Because again, we already know what that standard of care is going to be in that clinic. And so it’s us. It’s almost sometimes it feels like it’s an us against them. And it’s not because we’re better, but it’s just because our model is a whole community. It’s getting a family well, and not doing it for a coupon. Like I say, yes, yeah, if you have children, right, if one of them needs brain surgery, you’re not going to go to the Yellow Pages and look for a coupon. Who can do that surgery, right, you’re gonna go to the best. And that’s where like we say we’re the best. But we also have the initials we have the extra studies, we have the patients that say it, and over and over.
Skip Wyss
We provide an experience. That’s important. The experience changes their life. That’s the key. Patients don’t in our office, our families don’t pay us for our adjustments. That’s what they’re built for. They pay us for the experience. Yeah, right. They pay us for me being by them. They pay us for you walking through the room saying hi, we practice in a very open environment. There are no closed doors. Yeah, except for our exam rooms. Our tables are our massive 500-gallon saltwater fish tank made in Las Vegas aquarium style, massive everything we built this floor for the experience, and that’s what Cairo’s miss yeah right on. He missed the experience. They miss it. It’s this a this is a this is a journey, they come to you. Yeah, they come to you for the experience. They don’t come to you. If they want to come to you for the adjustment, they can go get the cheap adjustment. I can go get the $15 haircut, it’s not going to look right. It may or may not work, whacking off to one side not lined up like
Rick Jordan
Saying supercuts. That’s what you should have on your wall. Right.
Skip Wyss
Joe Smith, we fixed those we fix that stuff because you have to have the care plan. But the bottom line is, it’s an experience. And that is actually what’s really missed is the experience because you walk into the dude’s office. It’s frantic. Probably Yeah, you probably still have Sports Illustrated on a coffee table, which doesn’t even Yep, he’s got last week’s paper. Nothing’s dusted his staff is maybe in scrubs. Nothing is really that professional. Up to date. What are you going to what are you expecting in your care? And you’re welcome. Yeah, Doc comes in and doesn’t look like this t-shirt, maybe V neck cool if you’re outside, but man, patients when they come in for the experience, I want them to know that I’m focused on them. They’re focused on Yeah, that’s what it’s about.
Julie Wyss
Right, that doctor doesn’t see the value in the thing that they have. I think that’s what it is like, any business it is yeah. Right. If you value what you have, you are gonna show up, you’re gonna show up your best each and every day. Yep. And that’s, again, that presentation and experience phenomenal.
Rick Jordan
All right, we’ve talked about a lot of a lot about chiropractic and business and everything. I want to I want to talk about getting beyond that, you know, because I mean, you guys are very much into legacy. Yeah, you know, and legacy is not just any kind of practice, right? A chiropractic practice or even if it’s a business like this, like a cybersecurity business, it’s what happens outside of that, that your purpose can drive. Do you guys teach others about this, too? Oh, yeah. So give me a little insight on this. Because I mean, Juliet’s like, I mean, I’ve got a lovely sheet on here, right? But obviously, you’re a mom, and right after the mom is a multiple real estate owner, investor, business coach, and client experience master. So I mean, skip nothing against you. But that all that all that was like fueling legacy,
Julie Wyss
Right? It’s I want to write like, there’s something different of legacy of like that it’s a me thing, right? I want people to remember me now, I want to be able to give our kids both of us the opportunities that weren’t given to us, right, like we had to work super hard to get to where we all are. And like, We’re blessed for everything that we’ve had. And I, you know, it’s just, sometimes it’s when we’re not given those opportunities, it slows a process and we see what our kids have and the things that they’re already doing it their ages. And if they when they have access to that now already, and then setting that up that they don’t have to wait on somebody else, or ask somebody else for permission to do things or if it’s financial, right, like, money drives lots of things, but money is also opportunities. So to be able to set these things up for our children, our grandchildren, just to be able to do some things that maybe they never thought possible. That’s, that’s what legacy is.
Skip Wyss
Yeah, I mean, it’s fun creating foundational wealth for them. But it’s a foundation. It’s a skill, it’s a muscle that they need to learn but then also, how can I make things easier? Well, if I want to make things easier, I hire a trainer. Well, let me be my kid’s trainer then, let me make some mistakes. I want them to make mistakes too. I really do because they’re gonna learn, but I don’t want them to make it like David Meltzer will say I don’t want to pay I don’t want them to make the dummy tax mistakes I made. Like, make better mistakes. That’s all like make better mistakes, make bigger ones. that we can both learn from and give them that foundational support, I think, where people will often talk about the money gap in society, and they talk about it here in the United States where the rich are getting richer and the poor are getting poor. The only difference is this. It’s a mindset. And what I mean by that is this When you meet a child, that’s an let’s say, they’re in the they’re in an Ivy school, or they are in private school. And their parents are affluent, and their parents are making really good money. And they think if you don’t know the backstory, you just think they’re just naturally rich, right? Or like they got a silver spoon in their mouth. But here’s the trick. They were shown at a very young age, that money is energy. And money is something that they can actually bring into their life and repel just as easily. But what they realize is that, once they understand how their mindset is, money is always there. Money is something that is an energy that’s traded between people, it’s a currency, it doesn’t matter. It has to always flow, but it’s always available. And that is the key, when they realize that it’s available, know what it takes to make it available, work hard work ethics systems, and put things in place so that wealth stays. But once they realize that it’s always attainable, and then it’s not always just being taken away from them. They just need to go and do it. That’s the difference. Yeah, that’s the difference. Because when I talk to people that are millionaires, and I’m like, What did you do? We? And they’ll say, Well, I struggled, but I always knew money would be there. And that, it seems like that is the one common denominator between a lot of them for sure, is that they always knew that it was available. How did they get it? Different situation, but then it was available, and it was attainable. And that’s what they like, bracket. Same deal. What do you want? Well, I want to buy this RC car, like okay, not a cheap RC car. right, like a $300 RC car. Okay, that one goes like 50 miles an hour. Okay.
Rick Jordan
Those are fun.
Skip Wyss
Those are awesome. Traxxas cars, all that stuff. hyphens. I said to me, I was like, Are you gonna get it? Because I mean, I mean, Dad can get it for you, but you’re gonna work for it, or you’re gonna get it? Um, so golf balls. Okay, what are you gonna do? He’s like, Well, we’re on we’re on the golf course right now. Can we just go into the woods and start finding the good balls? So we do we go out, he finds all the balls, he finds all the Pro V ones and probably wants access to Israel and he sells him for $15 it doesn’t mathematically figure out how many dozen he had to sell to get what he wanted. And he did it within a month. So it’s teaching them those foundational basics but then saying okay, now go out and get it No, see the money was available if you decide to work for Peyton’s the same way, pay the same way puzzles, lemonade stand, does what she wants, those are Etsy shops. But they all know, that creating those foundations.
Julie Wyss
You have to make that step, we get an opportunity to support them for them to like if they have that business model and it fails that, hey, no big deal. Let’s let’s rethink it. Let’s do it this way. And it’s just that entrepreneur, that legacy mindset.
Skip Wyss
I think the other thing, too, that people need to really understand is that you don’t want to call it weak money. But weak money is easy. When somebody’s supporting you. It’s easy when the government makes things readily available to you and you don’t have to work for them. It’s easy, but it leaves easy. The stuff that is actually very hard and I like to think of it as like hard money you work for it doesn’t leave fast. There’s you have a value to it. If you’re being provided services and making things easy, you will never have a value to work or work for it. But you also lose it just as fast as you got it.
Rick Jordan
Yeah, right on.
Julie Wyss
Yeah, it’s yeah, it’s like any type of a gift or something like you’re giving it Yeah, like, Oh, no big deal if something happens to it, but if when you use your money,
Skip Wyss
Peyton always thinks twice when she’s buying a pair of sneakers when it’s her money versus mine.
Rick Jordan
Oh, for sure. Yeah. Oh, yeah. Yeah. But it’s also it, it’s an A good way to Yes. You know, because it’s not thinking differently about like, the thing means, like, I think I’m going to save more to give this or something like that. But there’s more. There’s more intention that’s put into the purpose, or the purchase, I should say, you know, to where it’s, is, there’s something that I specifically want, I need to make sure that this fits into everything else that I need. Yeah. And then I’m gonna make sure that it all fits. So there’s no there’s no law. There’s no scarcity in that either. I think allowing our kids to make those decisions on their own, just like you’re saying, right, going to find golf balls, you know, you’re gonna get it and it’s like, awesome. There’s the intention that’s put into going after something that you want. Yeah, yeah, absolutely.
Skip Wyss
And that is exactly how we foundationally made it and then teaching them then the next step, like Well, we do and you do it with real estate and coaching other companies and business opportunities with these people with these other business professionals out there is how can we make your money work for you? Like you’re working so hard for this well, why shouldn’t it work for you? You’re not a slave to money, money should be used To save you, money needs to work for you. So if you’re going to put in 40 hours a week getting that paycheck, well, why can’t he return? 10? on its own? That’s what it should be. Yeah. Why is it not returning 10 for you? And a lot of people can’t wrap their heads around that they would rather take that 10% It could be earned by Starbucks, three days a week. Yeah. Which that’s not a necessity, is not letting that money, do what it’s supposed to do. But then teaching them that so Brackens thing, golf balls named starts getting out. No, I get messages saying your son has any more balls. I don’t know, if he’s out hunting today, I’ll let you know. But he doesn’t realize that he’s like, What do you mean, they still want more balls, I’m like, just because you attain what you want doesn’t mean it didn’t just keep going. You need to keep it moving now. Oh, yeah. And now you’re now your money starts working for you. And then what we’ll do is we’ll invest in these small companies. So we’ll go into startups with mom and dad, and you’ll throw in a couple of K, which to some people might be a lot of money to others. $2,000 for a child is a significant amount of money. They’ll throw 2000 in on a startup. And now that money and I know the startups well, I’ve vetted it. I’ve walked him through how they’re doing it, like what their, what their receivables are, what their payables are, how they’re making money. And then does this company have longevity? Is it producing something that people want? Brecon, he’s in a robotics company? Peyton is the same way, they’re both in on acute on an app called Queued Up, which is a music app there and they are in the things, we show them how we do it. And then we bring them alongside us. And we’re like, hey, what do you think? Yeah, yeah. And it’s really interesting. They see what children like young adults think.
Julie Wyss
But I think it’s like when you’re when you take the labels off of it, or everybody else telling him no, you can’t do that, or you’re not old enough to do that. Who says How old do you have to do to do real estate to do investing if you have somebody else that you can do it with? And I think that is that legacy of just teaching our kids that you don’t have to listen to what everybody else says is what is normal. Because we don’t live a normal lifestyle, everything that’s that’s common. People think that that’s normal. That doesn’t mean that it’s right.
Rick Jordan
Yeah for sure. I loved what you said. And I want to I want to book this because it’s a great conversation to stop here with legacy. What you said, Julie is that a lot of people think legacy is about themselves, you know, or that’s, but it’s really about everybody else that’s around you that you want to impact. And how do you guys bring this full circle? All the way back to chiropractors? What are you guys doing to show chiropractors that that’s what’s important?
Julie Wyss
We have a deep question. I mean, so I mean, we’re active in our community, we have a chiropractic nonprofit, we take care of events at no cost. But again, it’s, that’s awesome. It’s it’s our mission, right? Because we only have hours during the week that we can serve. Yeah, that we can, you know, adjust during that. But being able to reach more to have the opportunity for for conversations like this. So at least somebody else can hear me, this is the first time you’ve heard about chiropractic, right to understand, okay, this is this, these are the things that I was looking for, I turned this on, I never listened to this, and I heard this today, that must be a sign that maybe I need to reach out or this is what I need to do. That is the legacy and if our kids can understand the things that they are passionate about, what their purpose is for and they can step into that without listening to all the negativity or everybody else telling them not to. That’s, that’s what we’re doing.
Skip Wyss
Every chiropractor strives to make an impact on every one of them
Rick Jordan
Absolutely not on either side of the spectrum that we’re talking about. Yeah, everyone does. Yeah.
Skip Wyss
Some dude is a hell of a lot better than others. Because I don’t want to be Alan on Two and a Half Men. That is what the view some of this is, yeah, we’re in I get really passionate about this. Like, I’m not living on my brother’s couch hitting on my secretary. I have a family, I have a wife. I have a community that trusts me. And I’m going to put as much as I can back into the people that trust me, gave me their hard earned money for the services that I rendered to them. But then how can I give back to them and make sure that their money comes full circle for them? Full Circle? Yeah, they play they give it to me, it’s going right back in, vets come in, they lay their life down. They’ve had I never had the honor of serving they have. And some of them, some of them have died. We that’s that’s true, like, but the thing is, is that those guys that lay their life down for me have allowed me and allowed us to practice without any fear. To practice any religion I choose and not have any form of persecution brought against me. That’s pretty fortunate. Yeah. But then be able to see these guys come back and know for a fact 22 vets a day taking their life because they’re in pain. They can’t hold on to a job. They can’t financially support their family. If you want to stop a vet from committing suicide figure out a way that they can financially support their family if they can financially We support their family. They don’t think about taking their life anymore. But if what’s keeping them from financially supporting their family is pain, chronic pain, back pain leg problems can pick their kid up, can’t get on the floor with him can’t spend proximity time with them they know that they need to have because they’ve been gone for three to four years. That’s what changes it and if I can turn around and help these vets and help these moms and dads, but then dare allow them to create longevity for their families well that’s the American dream. Yeah, right.
Rick Jordan
That’s beautiful guys. You are amazing. What you’re doing is amazing. I love you talking about your kids do you know those guys? I used to play with those RC cars the ones that go 50 miles an hour uncle one of my favorite memories about my uncle was when I was a kid they fly
Skip Wyss
They do? Yeah. And you can bust the crap out of them and you can replace every yeah
Rick Jordan
Yeah, right on Yeah, he never cared either. Like I’d flip any like it’s okay we got my parts Yeah.
Skip Wyss
That thing is to find something that you can do build and learn from breaking loose so much from these cars and rebuilding doing new engines and stuff. All of those life skills that he learns and the same thing with our daughter. Like he’s she’s at wanting them.
Rick Jordan
I love it. Skip and Julie Wyss in the studios. I mess it up. Wyss Mexico. We’re gonna say adios. Good call back, wasn’t it? Yeah. Thank you for being on. You guys are amazing. Where can everyone find you except what I have on here except for Dr. Julie Wyss? Right on Instagram. You can skip underscoring these underscore DC. Yeah, it’s how it makes it. We’ll have that Yeah, well, that’s okay. That’s what’s really cool as a prime coaching company and I’m a coaching company. You guys are amazing. Keep teaching people about legacy, because that’s what’s most important in this world is the impact that we leave when we leave. So that right yeah, yes. All right. Thanks, guys.