From Dorm Room to Digital Domination | Michaelangelo Gerardi

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Episode Topics:

• Learn how Michelangelo scaled his fitness business to $600K+ a year organically.
• Discover the power of branding and consistent content creation on social media.
• Gain insights into navigating social media algorithms for maximum reach.
• Michelangelo’s journey from a college dorm to a thriving online empire is truly inspiring.
• Practical tips for anyone looking to grow their business organically without relying on ads.

 

Rick Jordan  

Hey, what’s shakin, hey, I’m Rick Jordan today. We’re going all in. All right, you’re never gonna guess this today. This is the first of this name I’ve ever had as a guest on the show. And as we were talking a little bit backstage, I’m like, this is gonna turn out really sexy for the girls. Just because of the name. Yeah. You hear him laughing. Michelangelo Gerardi, welcome to the show, brother.

 

Michelangelo Gerardi  

Thanks for having me, Rick.

 

Rick Jordan  

Dude. It’s awesome to have you here. And I know we were saying like you go by Michael. But you just started introducing yourself as Michelangelo. Yeah,

 

Michelangelo Gerardi  

I used to be embarrassed by the name when I was younger because I was the only one you don’t want to be different when you’re younger. And I was the only Michelangelo ever so it was always Michael. As I’ve gotten older Michelangelo now

 

Rick Jordan  

you’ve embraced it, you’ve embraced it. Yeah. You embrace all the sexiness. I love it, man. Well, I’m excited to have you on. And I mean, this is one of the things that I’m pumped to talk about, because you scaled an online fitness business to over 50k a month. And I think that so if you’re looking at that, it’s you know, what is that $600,000? A year at least, right? And you’re a little over that. But I mean, so many, so many people are like, I want to start an online business, or I want to throw out a course, I want to, you know, how do I do this? I need to have social proof. But then of course, they’re like, I need to run ads. And you sir. You did not? No,

 

Michelangelo Gerardi  

no, I experimented with ads. I can’t lie there. But everything I’ve done was what we call organic. And just because I could never get ads to work. And if I can keep my profit margins higher I’d rather figure out a way to not have to burn money on ads and just keep the profit for myself. That’s

 

Rick Jordan  

awesome. And I was just talking to a good friend of mine the other day and how he was selling like a $ 27-a-month course. Right? And he’s up to just that $27 A month course he’s up to like, $1,000 a day, you know, is what he’s running through this. I’m like, That’s awesome. He’s like, Yeah, and I take half that. This is what it’s all and funnel it back into ADS to keep promoting the course. But you say, organic dude, how’d you do that?

 

Michelangelo Gerardi  

So I’ve been posting every day since 2018, on Instagram, so I used to be in my college dorm, everyone would be pre-gaming downstairs, and I’d be making my Photoshop infographic on Instagram back in the day. So I’ve been building a brand for a long time. And now it’s never been easier to go viral and to reach people who don’t follow you on Instagram just because of the algorithm. So if you know how the algorithm works, it’s very easy to reach millions and millions and millions of people every single month. And then it’s one thing getting the viewers was another thing getting viewers who want to buy. That’s

 

Rick Jordan  

intriguing brother, I don’t know if this is what we were supposed to talk about today. Because I mean, you’re a fitness guru, right? But it’s, but it’s like, let’s let’s be real. I mean, you went all in with this, you know, and to the point to where it’s generating a great, great healthy revenue stream for you. Now, as you’re talking about organic because I was on a show last week, and I was actually interviewing Neil Patel, everybody knows who Neil Patel is. He was talking about that organic method and trying to test certain content and throw it up on x first because x doesn’t discriminate against crap content. But he was saying like, if you test it on an x, x will not limit the amount of reach of your future posts, if you put some crap on there. Whereas Instagram, you’re talking about the algorithm, if they see a pattern of content that doesn’t reach a lot of people, they won’t push your future posts out as much. You know, so what else have you discovered about this organic reach with the algorithm?

 

Michelangelo Gerardi  

So about the algorithm itself, people’s attention spans are like the size of a piece, so you have to grab it quickly, and you need to hold on to it. So the algorithm likes when you can keep people on the platform. That’s what every all these platforms want to do. So if you can provide an attention-grabbing hook in the video, and then have a six to seven-second video that just keeps replaying, you put the value down below in the caption, and so as they have to read this value on the caption, from the hook that told them to your video is replaying over and over and over again. And so it’s getting pushed out because no one’s watching the video. It’s all about the caption. And so that’s the new wave that’s what’s going on here. That’s

 

Rick Jordan  

cool. So the hook your hook is the six to seven-second video. And then the value you provide is actually in a longer caption below that, so they have to keep reading it. That’s brilliant, man. That’s awesome.

 

Michelangelo Gerardi  

That’s that’s the way it works. And so when you throw in a call to action in the caption, it’s really good. So I kind of break it down of you have your primary hook in the video, secondary hook that gets them to open the caption. Then you have value Call to Action value call to action, so you have a call to actions on both of the captions at the top and the bottom. For people who just skip to the bottom, or someone who can’t read the whole caption through and stops midway,

 

Rick Jordan  

that’s cool brother, give me an example of a call to action that works really well for you.

 

Michelangelo Gerardi  

DM me the word scale, if you want to learn how I built a $ 50,000-a-month fitness business, that’s

 

Rick Jordan  

awesome. So you’re teaching people how to do this to the fitness business, from what you’re saying is more like a proof of concept. It’s like because I’m guessing you can do this with anything. Obviously, you can do this with anything.

 

Michelangelo Gerardi  

Exactly. So if you’re an online health coach, really any coach, I just aim and market towards health because that’s what I’ve done. You can do it pretty much with anything, the algorithm doesn’t change from person to person. And if you have a service-based coaching offer, it works no matter what what that offer is. So yeah, I know my new transition is into consulting.

 

Rick Jordan  

That’s so cool, man. But you started in fitness, obviously. I mean, you look pretty good. 

 

Michelangelo Gerardi  

Yes. Started started in fitness. I was actually on the road to physical therapy, went all the way through school, dropped out, and pursued a fitness thing full-time. That’s

 

Rick Jordan  

awesome, man. That’s so cool. I mean, what do you focus on most you focus on weight training. Do you focus on cardio because I kind of see a little mixture of both with you?

 

Michelangelo Gerardi  

Actually do no cardio. I’ve only cardio I get

 

Rick Jordan  

by my guy, dude. I frickin hate cardio. Yeah. Like, you don’t do cardio. I’m like, look at these, you know, and it’s like, I get up to like 150 Plus beats per minute with my heart just from just lifting.

 

Michelangelo Gerardi  

Yeah, yeah. So I only do lift. I go to Redcon here and Boca. I’m a I’m a meathead at heart. And so I don’t do any cardio other than wherever I do a physical activity outside of the gym. Here. I’m

 

Rick Jordan  

meathead at heart. I mean, most of our listeners are on audio, you know, but it’s better to say I look at you and I’m like, You’re not like a guy that’s like, up there. That’s super shredded. Like, like I was with Flex Lewis last week, you know, seven-time Mr. Olympia. Yeah, you know, he’s he’s, I would classify him lovingly to my friend Flex. As a meathead. You’re just fit, bro. That’s That’s it?

 

Michelangelo Gerardi  

Yeah, I grew up, you know, watching flex watching, you know, Jay Cutler, like, those are the guys I idolized. And, you know, I want it to be but obviously things things change. So that’s why I say at heart. Yeah,

 

Rick Jordan  

that’s awesome, brother. That’s cool. So this algorithm thing, because I mean, you’re you’re now helping coaches scale, which is really awesome. There’s gotta be something beyond that. Because it’s a call to action DME scale, what are the steps after that, that they need to take? I mean, obviously, frickin respond. Right? Yeah. Yeah.

 

Michelangelo Gerardi  

And so I say it’s relationship building, and I call it getting down in the DM. So you need to take this person that is interested in the free guide that you told them that you’re going to give them and turn them into someone that’s foaming at the mouth wanting your help. So taking them from A to Z, what are your goals? What are you struggling with? Like, what have you tried? Have you ever worked with a coach before? And you’re basically just telling them the opposite of what they’re telling you and that you have the solution to their problem? Ethically, obviously, yeah. And so from the DM, that’s where you try to get them on a sales call. 

 

Rick Jordan  

That’s cool. So you tell them the opposite of what they’re telling you. So if I told you, hey, I want to get rid of some belly fat, I’m sure that’s a common one, right? Yeah,

 

Michelangelo Gerardi  

yeah. So opposite of like, say, hey, I want to get rid of belly fat. I would say what have you tried? So far, you would tell me that you’ve tried a calorie deficit, and you’ve tried to do cardio. So I would say, Hey, I’m actually going to put you on a reverse diet. And I want you to do only weightlifting. So I’m telling you the opposite of what you just did. Because obviously what you did isn’t working.

 

Rick Jordan  

that’s mind-blowing for people, isn’t it? Like, I don’t want you to lift I don’t want you to do cardio.

 

Michelangelo Gerardi  

Yeah, but I might have me no one likes cardio. Really, most people don’t, unless you’re a marathon runner. So fitness. People just want a couple of things, man, they want results. And they want results quick and easy. So if you can offer that you a shoo in.

 

Rick Jordan  

Yeah, for sure. Okay, so people want results quickly, but I’m sure you’ve got the most of the people that come to you, right, because I’m sure you’ve got your certain avatar. And this is part of marketing this stuff, too. I’m sure it’s not like a woman who’s 250 pounds. It’s saying, you know, I want to lose 100 pounds by next week. What’s What’s the typical? You probably found your audience, right? And that’s an important

 

Michelangelo Gerardi  

so one thing that I found really interesting for the listeners, too, that do go viral is if you go viral, and it’s kind of crummy content. You go viral in India, which you don’t want to do, obviously. So

 

Rick Jordan  

way back up. If you if it’s crappy content, you’ll still go viral. Bucha go viral in India. Right

 

Michelangelo Gerardi  

so like if you’re like, hey, here’s how to get jacked and build huge biceps. You have all these Indians in Pakistan Ian and people in third-world countries. stuff that are coming in because Instagram for whatever reason, likes to push it out there. And so if you go viral with the wrong thing, you could really screw up because now you have all these people coming in that there is no way they’re gonna buy your stuff because the currency is just too different. Interesting.

 

Rick Jordan  

Yeah, dude, I got somebody going through my head right now talking about I want to I want to lift this is what I want, you know, I won’t pay the money. 

 

Michelangelo Gerardi  

Yeah, until they you know, it’s like it’s like a house payment for them. Let’s it’s

 

Rick Jordan  

right, you’re talking like the geo economical tides are very, very different over there. So, I mean, I don’t know what your stuff costs, but like a $27 a month course. And my example would be something extremely expensive for them.

 

Michelangelo Gerardi  

27 bucks they can do but like if like the cost of a personal trainer, have you ever hired a trainer before?

 

Rick Jordan  

Yeah, a while back? Yep. I learned what I need to do, then I just do my own crap at home. Yeah,

 

Michelangelo Gerardi  

so let’s say average trainers, 100 bucks per session. You see them three times a week, that’s 300 a week times 400 a month. There’s no way someone in India can afford 500 bucks a month unless you’re mega-wealthy. Yeah,

 

Rick Jordan  

that makes a lot more sense. That makes sense, man. That’s interesting, though, that it still pushes it out in that direction. If it’s

 

Michelangelo Gerardi  

Robin, I don’t know why. Yeah, it’s very odd. So back to what I was saying. I’ve changed my message. You were asking what my avatar. Yeah, the more people that a higher level care about right, your testosterone levels, your cortisol levels, how they affect your performance at work, because that now I found gets pushed to the Americans and the United Kingdom people and those kinds of people.

 

Rick Jordan  

Interesting. That’s so cool. So I wonder if there’s a because you help online coaches, or specifically online fitness coaches, right? Yeah. So you’ve dialed in for them? What phrasing what what key hot words to use so that it targets people really in the US and UK who have the money to spend on the program?

 

Michelangelo Gerardi  

Right? Yes, exactly.

 

Rick Jordan  

Can you can you apply this to anything? Like any kind of coach whatsoever?

 

Michelangelo Gerardi  

Give me an example. And we can we can see, that was?

 

Rick Jordan  

Let’s see here. How about a? How about a professional dog walker? No, I don’t know that might be a little bit of a stretch. I’m gonna say,

 

Michelangelo Gerardi  

a coach who teaches you how to build your concrete business right now? Yep. Right. So it’s essentially all the same thing. You make videos of how much you charge and do the job, however much it takes you for inventory, etc. And you this person, coach, that those people on how to be profitable, or how to handle objections from customers. So you just make content from that. And then those types of people that end construction are going to start and message you. But I think where my knowledge comes in, is having taken so many sales calls, I know the objections that people are gonna say what they’re struggling with, and why they haven’t been able to succeed. It’s all very similar. That’s what once I had that I now have pain points to make content for. Yeah,

 

Rick Jordan  

right on. That’s why this is successful to you. Because I’m sure that’s an exercise, you know because I’m sure you’ve never built a concrete business before. Right? Right. But if you decided to coach a coach, on how to scale this, you would need to go through that process, that discovery process to find out what those objection points are from those individuals. Exactly. Makes sense. I’m curious, you know, let’s, let’s continue this scenario a little further. This is kind of fun, brother. I appreciate it. Yeah. So in the fitness business, right, you’ve identified those key phrases, you know, like testosterone, you know, and all of those other things that apply really only to the United States and other English-speaking countries. What would a concrete business talk about? Because I mean, if we’re if we’re pushing it out to India, I don’t think they’re gonna talk about like concrete. Right?

 

Michelangelo Gerardi  

I mean, you’d probably want to use keywords so my dad if he’s watching this, owns a construction company, but like, I have no idea what any of that so let’s say bobcat, right like one of those trucks. Is there a bobcat in India? Probably not so used like American-made concrete business tools and trucks and stuff like those brands that will only push to those people that know what you’re talking about. Interesting. That makes sense. 

 

Rick Jordan  

Yeah, for real, how would somebody go about finding what these keywords might be in their specific industry? 

 

Michelangelo Gerardi  

Get on the phone man just hear what people want like start taking calls for free and offer some services for free okay, you know, you want to come pick my brain here’s my calendar book a call with me. I’ll give you exactly my roadmap on how I scale my concrete business to over a million dollars this year. And then people are going to opt in because they love free stuff. That’s

 

Rick Jordan  

That’s awesome. Dude, have you branched out of the fitness like helping fitness coaches scale yet have gone to other industries?

 

Michelangelo Gerardi  

I have Even just because if someone asks me like I’ll I will I haven’t just because I’m super confident in what this is. And like I’m pretty niche down but like I’m definitely open to it. I just haven’t really put much effort into it.

 

Rick Jordan  

Yeah, I could see you building a whole Michelangelo army out of this. Yeah, to be pretty neat. Yeah. Like, like teaching some other people like building a staff and then having somebody like, I’m actually giving you advice on how to scale now, for real. You could do this, right? Because you’re the fitness guy, but then you could teach people who work for you for specific verticals. So if you find a like, vertical, you know, something that fitness like another one next to that might be nutrition, you know, which is also a frickin Hot Topic, dude in the US, you know, and there are words that you can use there, like organic abet, you know, because it’s not going to be something they’re talking about in India. Like, what are you talking about? Everything from the ground? You know, over? Yeah, like is a big deal here, right in the US, you know, or non-GMO, you know, is another thing, like, I’m just giving you ideas here, man, you could say you could make another 50k a month. 

 

Michelangelo Gerardi  

But I, it’s funny, you said the organic thing, because I went to Costa Rica a couple of months ago. And they’re marketing, you’re driving on the side of the road and Sharpie in a cardboard box. They have organic fruit here because they know Americans drive through here. Everything is organic in Costa Rica, but they know that Americans want organic rights, so they have it on the side of the road.

 

Rick Jordan  

Those are brilliant marketers right there. Yeah. That’s awesome. I hope there’s a nutrition coach that’s listening to this here. 

 

Michelangelo Gerardi  

Ya I know, like anything health and wellness realm, right, like fitness, strength, health, nutrition, hormones, health, up my alley. The other kind of stuff, not so much.

 

Rick Jordan  

Yeah, I guess you could probably even go adjacent to almost kind of like therapy and mindset and those kinds of things. Do you know if it’s a, like a life coach kind of style? You know, there’s a lot of people I mean, you know, they might hone in like, I’ve noticed this, like the, I think the most popular new word of 2023 a camera where I saw this, but you know, the highest ranking word was gaslighting of all things, you know? And I’m like, Hmm, interesting, because I also see narcissists floating around that word on all sorts of content these days. You know, I don’t think that’s content that somebody in Costa Rica is talking about, you know, words, but it would hear,

 

Michelangelo Gerardi  

Yeah that’s some old content right

 

Rick Jordan  

There is from Miami, right?

 

Michelangelo Gerardi  

I’m from Boston. I live in around Miami now. Yeah.

 

Rick Jordan  

Awesome. Love it. Dude, this has been a fun Convo so far. Do you I love what you’re doing like Sal and retain their clients. Let’s talk about the retention. Because it’s a, it’s important. And what we’ve talked about so far, is actually really customer acquisition. You know, and after that point, there’s the conversion, right, that takes place with what you’re talking about nurturing the lead, but then people that buy from you will have a higher tendency, and I know, you know, this will have a higher tendency to buy from you again. And that’s the retention aspect I mean, you’re on a monthly subscription plan, right? Or like, for those types of fitness coaches, it’s recurring revenue. Is that accurate?

 

Michelangelo Gerardi  

Can you rephrase that? Yeah. So

 

Rick Jordan  

if somebody signs up like an online fitness coach, right, we talked about the personal trainer, how it’s really like, three times a week, you know, but it’s a recurring thing. So it’s revenue you can count on it’s recurring revenue, though, is that how you teach your fitness coaches as well as the sign I know

 

Michelangelo Gerardi  

it and high ticket packaging, so you can’t come in and do like month to month, you, the client have to come in at three months, six months, 12 months, etc. So think of it as recurring after three months if they want to do another three in that kind of way.

 

Rick Jordan  

So let’s talk about retention then how do you get them to do another one? Because do you hit them a month ahead of time? What is theirs? What are you? Yeah, take the floor. But you tell me, how do you retain them?

 

Michelangelo Gerardi  

Yeah. So it all starts on the onboarding call and setting the expectation that hey, you know, you, you’re starting here, here’s where I want to bring you. And here’s where you’ll be at the end of three months. But at the end of three months, it’s not the end all be all, we have x y&z that we have to do afterward. So once you get their foot in the door, like you said, those people are a lot easier to sell, because they already trust you. Obviously, you’re not going to retain someone, you don’t get results, you have to give them results. But it all starts on onboarding and having a crystal clear roadmap of, let’s say one year of what they’re going to go through if they continue. So for me, they come in, we have a fat loss or calibration phase, and then we go into a fat loss phase, and then you reach this peak, you’re into a reverse diet, and then we have a maintenance phase. So if someone comes in for three months, they go through a fat loss phase, but now they’re in a calorie deficit and they never learned how to reverse diet. So now they’re just gonna start eating whatever, and never maintain it because they didn’t learn that so what I say is, hey, like I’ve seen this happen time and time again. You’re gonna want to stick around for another three to six months. So if you can increase the LT v. And as a job as a coach, it’s to foreshadow problems that are coming up in the future. And so if you can do that for your client, then you’re gonna have higher LTV. 

 

Rick Jordan  

Yeah, for sure, man, and LTV for anybody who doesn’t know that acronym is lifetime value. And that’s an art. No, it’s all good, dude. We’ve got people that listen, I mean, all over the world, you know, probably in India, too. And they’re probably pissed at me today for talking like them. But I love you guys. I love my brothers in India. Yes, absolutely. All over the world. You know, Kenya, I’m really big in Kenya, apparently. Yeah, it’s, I mean, us, obviously, and everything. But it’s a I love it. Because it’s leaving in Kenya and other countries, it’s like, what you’re talking about today can be applied to whatever it is that they want to do, you know, even if it’s a fitness coach, or even like, I mean, we’re talking about Kenya, right, like selling coffee, you know, whatever it is, you know, can it can be applied that way. I love what you said about foreshadowing the problems. And, you know, it’s it’s an interesting phrase, I’ve never heard it put that way before. You know, I’ve always said, you know, like, set the right expectations, you know, which is kind of the same thing. But I love how you put that like foreshadowing the problems. Because it’s like, I bet you could say, I’ve seen what happens, you know when people don’t follow the program. So if you follow the program, you can be here for three months at the same time, you might want to be somewhere else six months from now. So there are some steps that you can take to get there. Three months isn’t where it starts. Three months is just the beginning of the journey. And here’s what we do after that point. I love that man. That’s awesome. Yeah, for sure. Sell or something. You know.

 

Michelangelo Gerardi  

Think about it. Like you you’re trying to everyone, no one trusts you when you first get on a call with someone that you have never bought from you before. So yeah, you know, in your head that for Jeffrey to lose 50 pounds, they’re going to need more than three months, but you can get at least their foot in the door for an investment they’re comfortable with, help them lose 25 buy into the process, that next one year upsell now is a no brainer because he knows what’s going to happen.

 

Rick Jordan  

You’re brilliant dude. Alright, last point I want to talk about today because you said you talked about getting them at a price where they’re comfortable with the investment. What price points have you seen, that have almost become like no-brainers or a good structure for this stuff? Ooh,

 

Michelangelo Gerardi  

that’s a good question. So I always tell my coaches, don’t undersell yourself. So start off with $1,500 for a three-month package 500 bucks a month. Because ultimately, if you’re charging super low, and no one’s gonna take it seriously, because who cares? If you spend 100 bucks and you slack off, right? Where you start to see friction for general nutrition meal plan workouts is at the 3k mark level below it, you’re going to start you have to be really good at sales if you’re if you’re up in there. Now, if you’re sending blood tests, you’re doing hormone tests, stress tests, you can charge higher, again, because those are a higher level demographic, and you’re doing a lot more than just big biceps and a big boss, right?

 

Rick Jordan  

big biceps on a big island. Oh, man, my, my butt’s still not that big. I don’t work it as much as I should. But I don’t really care. That’s okay. My arms and chest. I’m good. That’s awesome, man. That’s interesting. So 1500 a month, how many sessions is that? Typically that you see? Because you’re saying you don’t want people to undersell themselves? Well,

 

Michelangelo Gerardi  

the thing with online coaching is the real beauty of it is that you don’t have to trade your time for money. So I may spend 20 minutes max per week for each of my clients. So it’s not like I have to go meet them at the gym. So 1500 bucks, you can take on 50 clients times 1500, do the math, that’s a lot. And you’re not having to go meet someone at a gym. And they get to work out on their own time. So they get three months of you all give them open access, like 24/7 accountability, how to Here’s my message, my text message me if you need me. But it’s not in the sense of like, here’s your one-hour session, here’s what it’s cost, if that makes sense.

 

Rick Jordan  

Yeah, for sure. Let’s debunk something real quick because you said this, and it’s like I do the same thing. It’s like, here’s a number text me all of that. Yeah. What percentage of people do you actually have that will text you out of all of your members?

 

Michelangelo Gerardi  

Not as much as I’d hoped honestly. Just because, you know, people are busy. So like, they just want to know that if they didn’t need something, you’re there. And that’s what people want. So it’s the old hit the thing that you know, you offer them but it’s not you’re not like going to be drowning in the text all day. 

 

Rick Jordan  

Yeah, I’m with you from a marketing perspective, you know, because it’s, it makes sense to say hey, you have the accessibility it’s a good it’s a good value add. And I’m talking but the the way I was positioning my question was for the coaches who are listening to us right now are those that want to start a coaching business, thinking I’m not giving out my number are you kidding me? People are gonna be hounding me day and night. You know, and I discovered the same thing when I started an IT business years ago. Oh, in cybersecurity, it’s like, I don’t want to give out my cell phone number. People are gonna be calling me all the time. Like, I got people, you know, they, they can fix your printer. You know, don’t call me all the time for that. But it’s such a small percentage man of people that actually will do that. And it’s mind-blowing to me how many will not text you or call you when you give them your direct cell number because most people are not good at follow-up. You know, it’s like you as the coach are the ones that actually hold them to the accountability that they said they wanted to have.

 

Michelangelo Gerardi  

Exactly, yeah. And we do messaging within an app, but it’s another selling point, like, Hey, I’m gonna give you my personal number. I’m here for you with whatever you need. And it just sounds good. Right? Using community for that. No, there’s a personal training app called Trainer Eyes.

 

Rick Jordan  

Right? Yeah. That’s cool. Yeah, I know that a lot of people use community. I mean, that’s what Gary Vee started a while back and it Yes, but it’s, yeah, there’s a lot of them out there. That’s cool, man. You’ve got this dialed in. Dude. I like to think so. Yep. Thanks for bringing value today you know, because it’s, uh, I always like to say you didn’t hold back, you know, and everybody appreciates that. Because right now you just clearly established yourself as the expert. I even picked up a few things as we were talking. It’s like I understand what you do because I do it to you. And at the same time that the thing about the seven seconds in the long caption, I’m like, That’s frickin brilliant. Like, right there. That’s awesome. Just like Neil Patel last week. I’m like, Yes. Tested on x. That’s awesome. Yeah. Cool, brother. Well, Michelangelo Gerardi, dude, I see everybody can find you on Instagram and YouTube at Gerardi’s performance. And that sends to you you got free gifts for podcasts because we’re gonna send everybody to what is a coach dot dirty performance.com/podcast-gifts. And we’ll have that in the show notes too, man. Thanks for bringing some value today. Did you show people how to make 50k a month? 

 

Michelangelo Gerardi  

Today? That’s fine bro. No more excuses. Now everyone’s gonna be rolling in the dough changing lives?

 

Rick Jordan  

Well, that’s because everybody’s gonna hire you to help them do it. That’s awesome. Sweet brother. Thanks for coming on, man.

 

Michelangelo Gerardi  

I appreciate it. Thanks.