The Impact of Intention | Mike ‘C-Roc’ Ciorrocco

Watch the episode here

 

Episode Topics:

• Discover the secret behind C-Rock’s unstoppable drive and success.
• Learn how challenges can be your greatest asset.
• Gain insights into the transformative power of intention.
• Hear firsthand about the journey from real estate to podcasting.
• Get inspired to redefine your own path to success.

 

Rick Jordan  

Hey, what’s shakin, hey, I’m Rick Jordan today. We’re going all in. All right, today I’m especially pumped because I was on this dude’s show just a little bit ago. I don’t know if it’s out yet. But it was so much fun having a conversation with him because we saw each other at V con. And just, he saw me on stage and I was just having an awesome time there. And he’s like, I gotta connect with this dude. So we did serial entrepreneur, performance coach, dynamic, public speaker, tech, visionary and thought leader, husband of 17 years and father of two, co-founder of that one, a top podcast agency in the world. And of course now an author of rocket fuel, sea rock. Welcome to the show, man.

 

Mike “C-Roc” Ciorrocco  

What’s up, Rick, thanks for having me, man. Gratitude, gratitude, gratitude, always like to start shows with gratitude? Oh,

 

Rick Jordan  

for sure. You know, I’ve been putting them out to my team a lot lately you know, I’m starting the day for that. Because there’s a lot of stress in the workplace always. Right. There are a lot of things that are unknown, but it’s like, what are we grateful for today? It’s like, you know, we’re fighting in an acquisition right now, you know, and fighting. I mean, like, pushing up the timeline to close it. And at the same time, it’s like, oh, there’s all this stress, but it’s like, Dude, we have an acquisition. We have money to fund the acquisition. It’s super, super grateful every day for that.

 

Mike “C-Roc” Ciorrocco  

Yeah, I mean, listen, I always think that, like, you know, when I wake up in the morning, I’m like, you have a house I just woke up in. I have a bed. I just woke up in like the little simple things, man. Yeah, it makes all the difference. And I know a lot of people have heard about that. But yet, so many, so few people practice it.

 

Rick Jordan  

For sure. Absolutely. We talked a little bit before, because I was just on your show, right? I just mentioned that. And it was an amazing show, dude. frickin love. Thank you. Thanks. And it’s what are you made of? That’s your show, which is top 1% of the world. That’s awesome. And the question you asked me, of course, was what are you made of? So I’ve got a question for you today. What does all in mean to you?

 

Mike “C-Roc” Ciorrocco  

Well, it means to me that you’re committed. And MIT reminds me of the word committed. And when I talk about committed I’m talking about because when I commit, I’m all in like, everything in Head, shoulders, knees, and toes, butt cheeks, everything in. Because I understand that in life, if I want 100% participation for myself, I gotta do things when I don’t feel like doing it when it’s hard. Those are the two things I focus on. Because I know I’m going to do it when it’s easy. I know I’m going to do it when I feel like it. So all in man buying both buttcheeks says a lot. I think that’s

 

Rick Jordan  

That best the best answer I’ve ever had. I’m gonna steal that. That’s, that’s amazing. That even gets it like I was imagining like a cold plunge. As you start envisioning this, right, your butt cheeks going in

 

Mike “C-Roc” Ciorrocco  

your ear, you know, Rick, you know, Rick, when like, I’m at the ocean or the pool, and I’m trying to go in, you got to jump in, right? Because otherwise, you’re tiptoeing in and when you get up to your thighs, upper thigh area, and above, it’s like, Hey, I don’t know what to do this, ya know, so like, committing is like putting all that all your junk in. So

 

Rick Jordan  

that’s fantastic. I’m gonna get, I’m gonna get a little deep right away. Because as you were talking about this, you know because I’m sure we all have these examples. Can you? Can you be a little vulnerable for a moment and tell everyone about a time that you did not go all in?

 

Mike “C-Roc” Ciorrocco  

Yeah, I mean, first thing, I’m just gonna say the first thing that came to my mind is when I went to college to play football. I went well, I went all in for something. I didn’t go into football. Yeah, because I didn’t drink until I got out of high school. And I started one with the senior week at the beach. And the first time I ever had had a drink. It was a wine cooler of all things. I had one and I got a buzz. And I was like, wow, this is cool. And I hadn’t drunk before. I was so focused on football. When I finally got to college and football camp was coming up and all this I saw girls and parties, like real parties and real. I came from a small town, okay, little selection of women. And I was like, this is like fantasy land. So I went all in on partying and half-assed football. And, you know, I look back on that nowadays, and I’m like Man, if I would have just given it all now wasn’t decided to play NFL, you know, it’s Division three. It wasn’t getting a scholarship. But yeah, I didn’t go in there. And I don’t think that was good enough to, you know, not just for playing time, but for the team and that my teammates. I’m not really satisfied with that.

 

Rick Jordan  

Yeah, that’s an interesting perspective, man. Because as you start, it’s cool because I was watching your expression, as you were saying all this, you know, and as soon as you started talking about your team because that’s one thing that really kind of hit my heart Because you weren’t even just thinking like, Hey, how did it affect me when I didn’t put both buttcheeks? In put put all your junk in your thinking about how that choice of yours affected everybody else around you.

 

Mike “C-Roc” Ciorrocco  

Yeah, I mean, at the end of the day, like, I want to nowadays I want to do great things. And I can’t do great things with, you know, just myself, I need a team to do that. And I apologize, Alexa, I didn’t even think about that going off and ringing the doorbell and all that, but what should I do? am I delivering something to my door? So yeah, thinking about myself, like not being able to do great things by myself. You need people. And so who knows, I could have been just something that pushed us over the edge and a game or you just don’t know, to think about being the person responsible for that. And that lack of leadership that I had at that moment. Now, I’m not beating myself up over it record, I’m not reading necessarily, or anything like that just lessons learned. Everything’s a lesson to learn from,

 

Rick Jordan  

yeah, I don’t, I don’t get that vibe at all, that you’re beating yourself up over it. I love getting real and raw on these things, you know because it helps. I mean, your top 1% Right, in the world. For podcasts, I’m talking two and a half percent. And I say that with so much gratitude. And I also say that’s like, I’m gonna catch up, right? Because a lot of the healthy competition does. And you take a look at those. And we have those stories. Like, I can look back at myself and be like, Hey, this is one I didn’t do. And literally, it’s like, this is how it affected the people around me. So as I hear you talking about this and see the expressions on your face, man, it’s, we have big hearts. I think that’s one of the reasons why we vibe together so well. And how we connected it’s like, our goal is not just to lift ourselves up. Our goal is to it’s like the rising tide lifts all boats, right? We love to be the tide baby. We absolutely love to be the tide. But we like looking around and seeing all those boats rising up with us at the same time.

 

Mike “C-Roc” Ciorrocco  

Yeah, I mean shit by yourself. Being being successful by yourself sucks. It’s lonely. Yeah. You know. And so for me, I’ve always been a people builder, because I’ve been around so much brokenness in my life, witnessing anxiety, depression, no mental health issues, over-prescription of medication, overdoses, suicide conflict, like just I’ve been around all that, and I just didn’t like it. And I’m the kind of person for some reason was just built this way that if I don’t like something, I figure out a way to change it or help it or do something about it. Yeah. Playing about it. So from a young age, I’ve dealt with that. And I just became a person. It’s like, I’m just gonna be a beacon of light people builder and elevator, you know,

 

Rick Jordan  

so, yeah, I love that. Can you identify it when you didn’t go out? Maybe it’s that story or a different story, but what was the what was the thing that you feel, you know, inside of you that caused you to not go all in? In any of those moments, it hasn’t been the same thing over and over again, in your life, like a pattern you’ve realized that you’ve had to work on?

 

Mike “C-Roc” Ciorrocco  

Well, I think people go all in on something. It’s like, if you don’t go all in on this thing you think you should be going all in on, you’re going all in on something, you’re going all in on not doing that and focusing on something else. So for me, it’s like, what is your mission? What’s your purpose, if you’re going all in on that you’re, you’re good, when you slip off of that you’re going all in on someone else’s purpose and mission. So I believe in setting intention in life, I have a formula that I talked about a lot about writing your story down on what you want. And when you write your intention down. In the morning, I like to write a story about my life. That sets my intention when I set my intention that leads to what I pay attention to. If I don’t set my intention, somebody else will set my intention for me. It’s there’s no middle ground, you either set your intention, or you live out that attention. And that’s what you focus on when your attention, or somebody else’s attention comes in and pushes you to grab your attention. And here’s the important part, Rick, what you pay attention to, is what you validate as existence in your universe, your universe, there’s a main universe and then there’s a universe that we all perceive each of us have these glasses on, let’s say, and our perceptions are all shaping a universe. Well, you have the choice of creating your universe or letting someone else create your universe and all stems from setting your intention or going off with someone else’s intention. So to me not being all in is, you know, it’s you’re not all in on a specific thing, but you’re definitely all in on one or the other.

 

Rick Jordan  

Wow, that’s powerful, man. I told you we’re gonna go deep and vulnerable, quick, right? Kind of how we roll around here. Dude, you’ve done so much. I mean, looking at everything. I’m looking down at it right now. It’s, I mean, clearly, it’s like the first thing that I read off your bio was a serial entrepreneur. You know, and you’ve gone from whatever industry you were in which I want to talk about because that was tack, right, which is what I’m in, and then into real estate after that.

 

Mike “C-Roc” Ciorrocco  

No, actually real estate first. Oh, really? Okay. Mortgages for 17 years. Yeah.

 

Rick Jordan  

Wow. That’s cool. But you left your industry in real estate. I missed reading that that’s interesting in your 40s. Yeah, though, why just shift from that dude? Because I mean, that’s like what everybody wants to get into. And now you’re like, I’m jumping ship. I’m outta here.

 

Mike “C-Roc” Ciorrocco  

Well, I started as a real estate agent 18 years ago and then got into mortgages very shortly after that, because I realized I was I was a list listing and buyer’s agent, right? Yeah. I hated showing people houses, I couldn’t stand driving them around, and I was was top sales and listing agent very quickly. Because I just go get-go, I just go after it when I want somebody to go after it. But I didn’t like to show them houses. And I saw some buddies of mine that were in the mortgage space, similar, but they were doing the lending. And I’m like, they got the keys to the castle over there. And two, they’re making good money. And they don’t have to drive people around the houses. So let me go try that out. So well, I talked to a buddy of mine, it was my best friend whom I was referring my business to. I say, hey, I want to try out the mortgage things like no, you’re my top referral partner. I promise you I will make it work.

 

Rick Jordan  

Immediate self-preservation there. Yeah,

 

Mike “C-Roc” Ciorrocco  

I mean, I will. I’ve told him, I promise you, I’ll make it worth your while. Yeah. So we will end up going over there. I did very well, he ended up making money because he was a manager at that time. And then we ended up partnering. And I ended up being in that business. The mortgage space for 17 years started as a loan officer. And then built up branches had 50, some employees, seven branches, doing 11 to 13 million, depending on the year a year in revenue, make good money, I just was not fulfilled. It was like, There’s something more here I have power. I know, Rick, I just have this thing. I don’t know where it comes from. But I know that I have this, this bing, bing, that’s just so massive. And I can’t live with myself not using it and playing the game that it’s designed to play. Mortgages just wasn’t it. And I felt trapped at times, I felt like, you know, because I was making good money and you feel like Man, I can’t just leave here, where am I going to make this kind of money, like, you feel like there’s nothing else that you can make this kind of money in. And that just comes from ignorance and lack of knowledge of something. So I started traveling, and I started seeing other people make money at different things. And I just started realizing that there is more out here, but I’m gonna have to, I’m gonna have to take a step back. Take a step forward. I believe we talked about this. Yeah. It might have been asked where we talked about how your net worth sometimes has to dip to make it go. Cuz because you don’t want good in your life you want great. Yeah. So I could stay good. But I’m not good enough for that. And so but enough for me. Yep. So

 

Rick Jordan  

of the season, right? When we did talk about this exactly that reinvesting season, to where you’re taking everything that you have. It’s like you’re all in shifts. Yep. Because you got buttcheeks in this pool over here, but you’re like, I like the way that pool looks like over there. I’m going go put my junk all in. And that’s that’s right. Yeah. But that’s

 

Mike “C-Roc” Ciorrocco  

it took it took a lot. Because listen, well, and also the mortgage business is up and down. And it’s very commoditized. Yeah, who’s got the lowest rates, you have always people rate shopping. And it’s like, you know, I can’t drop my rate, or I’ll I won’t make money, like, this is a business folks. And there’s always somebody lying. And it’s just, it’s a weird business. And I just, I just don’t want to be a part of that stuff. So getting out of it, there’s no perfect time to exit something and move into something else. So eventually, I realized that I was holding on to this, this banana. And sometimes that banana holding on to that banana keeps you from excelling in other areas. So I let go of the banana one on April 30, this year, and started focusing mainly on that one agency, which is the podcast agency that you talked about, and PR and branding, but also staying in the real estate knowledge I have here going into a mergers and acquisitions company, I opened up way more group, and we do mergers and acquisitions. And that includes real estate. And I have a project we’re working on right now. That’s a $10 million deal that we’re working on with that. So I didn’t exit all real estate together. I just just the mortgage part of it. It’s just not for me anymore.

 

Rick Jordan  

Yeah. I love that. Can we talk a little bit more about that? Because I mean, you’re talking about letting go with a banana? You said something that is very resonating, which is there’s never the perfect time to exit. What was some of the turmoil? Because I’m sure you were bouncing back and forth at one point in time, like weighing the pros and the cons and all that and how did you finally just decide to be like, I’m just gonna let go?

 

Mike “C-Roc” Ciorrocco  

Well, by the way, there is a perfect time to exit. If somebody’s paying you big

 

Rick Jordan  

wire transfer. In

 

Mike “C-Roc” Ciorrocco  

that case, this is me shutting everything down. I had a lot of people that were relying on me, I felt like I didn’t want to let them down. But when they all started, see what happened in the mortgage industry is the rate started shooting up from two and a half 3% to right now sevens, okay, more than double. And then the inventory and real estate started dipping. So it made it very difficult in the mortgage business in general. And I just like this is definitely a sign like this is it. And all the people that were working with me were like, Hey, we need to try something else. And I’m like, go do it. I want to support you. I’ll do whatever we have to do. That gave me freedom. Like hey, I’m not letting these folks down. By leaving, yeah. And so for me, I think that’s what was holding me back in a way. And then now, Rick, I talked about this, and I’m a transparent dude. Like, anyway, like, I don’t I’m not one guy to pretend I’m something that I’m not. I’d rather share with people something and, you know, it’s less than what they thought of me, honestly, you know, I have to sell assets to live off of right now. You know, like, because the income for the agencies is not where it was for the mortgage business. 

 

Yeah, so you got a lifestyle that you build up to, okay, I’m making X amount of money on your lifestyle here, I’m investing. And then that stops. And then your lifestyle can’t, you can’t pull your lifestyle down as fast as the income can drop, you just can’t. So don’t have to read the redirect my focus, okay, sell assets, the ones that you, you know, you prioritize which assets you should sell based on tax implications, all that, take that money, and then go in, use it for your bills and lifestyle, and then work on pulling your lifestyle back just for a short time. And then take that money and understand what kind of runway you have invested in the business and build as fast as possible focusing on revenue in the new company, all focus on revenue building, you know, because if I spoke, spend my focus on buy go all in on just saving expenses, you can only save someone interest expenses. So my time is focused on the infinite potential of revenue generating Yeah. And so that’s what I’ve been focused on recently. It’s, sometimes I wake up in the morning saying, what the heck did I do? questioning myself, the self-doubt creeps in. And I’m hard, excuse me really hard on myself. But I don’t always celebrate how far we’ve come with the agency in a year and a half. Like, it’s amazing that me and two other people in our company, there are three of us have done it in a year and a half. It’s just amazing from scratch. Awesome. You know,

 

Rick Jordan  

it’s cool when you focus on that too, because it’s great. I’ve always said the state like all problems in business can be solved by more revenue. Like that one thing alone, you know, because

 

Mike “C-Roc” Ciorrocco  

the way you’re that one, that one, that one, that one, that one thing. My company’s called that one, you said that room thing?

 

Rick Jordan  

That’s awesome. That’s great. Oh, my God, like, what did I just say?

 

Mike “C-Roc” Ciorrocco  

I know you even though you said it.

 

Rick Jordan  

I love it. That’s awesome, man. Every problem in business in business can be solved with more revenue. It’s, it’s that simple. But if you go into the mindset of this, too, and that’s what I’m picking up as you’re talking is. There’s not a foot because expenses, if you focus heavily on expenses, you know, and there’s entrepreneurs, I mean, like ton, right? And I’ll say names, it’s like, same as you. Like, I’ll throw things out there because I heard a talk by Dan Locke, right, who is now like, he was huge at one point and in our space, and now he’s way, way, way down there, right? His popularity has dropped off, and not a lot of business going on. But I remember hearing a talk from him. It was right when the pandemic started, you know, and his focus was so much on like, we need to cut back we need to pull back and, and he was just, he was speaking to the same group that I was speaking, he was on like, right before me, or he was on stage right before me. And as he’s talking about, but I’m like, Oh my God, I feel so depressed right now. Because he’s just 100% focusing on lack. 

 

His mindset is complete scarcity. You know, just focusing on what he does not have right now and how he’s gonna He’s like, Oh, you have to pull all this but now’s the time to conserve cash and everything. I was like, Screw that, you know, I got up and like, I want to disagree with that dude right there. Because I’m doubling down on everything. I’m going public in two years. You know, this is what my intention is. I am reinvesting everything, that reinvestment season, right, putting all of my cash that’s coming in and dumping it right back into the business. I am not focusing on my expenses. I am simply focusing on growing my top line in the most exponential way that’s possible because I believe in exponential growth, not incremental growth in the room erupts, dude, it’s exactly what you’re saying, you know, and I’m gonna shut up here. We did the same thing, didn’t we? It’s like you went on a rant on your show. You’re firing me up, dude. Yeah, but let’s that’s, that’s it. All of your issues can be solved in business by just generating more revenue. When you have cash problems, create more cash. Don’t try to hold on to what little you think you have.

 

Mike “C-Roc” Ciorrocco  

Well, the other thing is when you go there is a period of time where you got to be disciplined and tighten up, okay, and you just don’t spend all of your time on that focus. Yep, you got a day, and you just cleaned the house, what can we get rid of? Boom, boom, boom, just get rid as fast as you can then invest all the rest of your time on generating revenue. The thing about it is when I talked about that lifestyle thing when I’m trying to pull down on that lifestyle, it doesn’t happen fast. But we can survive on a lot less than we think. Because when we get used to this lifestyle, we get that comfortable complacent, not really Literally fat, but like, and you think you need all this stuff and then you like to start cutting out television, you start cutting out different things, not just money that’s going out the door, but time and attention and behaviors that you’re using that aren’t going towards the mission, you should take time to do that. 

 

And in your mind, a lot of times you think to yourself, This is permanent. Oh my gosh, I can’t believe I’m gonna be living like this is not permanent. nothing’s permanent. So let’s get plucked from this planet. It’s a time of sacrifice, to get back to where you want to be. And again, I’ve referred to pulling back to be exploding. And it’s scary shit sometimes, man. Honestly, it’s scary. Sometimes. I get in my head sometimes. I’m a guy that I don’t know about you, but, I let my mood get affected. I’m just being honest. By acknowledging this, I get my mood affected by revenue, weekly revenue, and daily revenue sales. When we’re not selling it. We go through a little streak or something. I’m like, been real. It’s been a good time. I don’t want to do that. Like this thing, I fight. Then when we get sales. I’m like, I’m the hottest person on the planet, like happy. I don’t know why I let that do that. But that’s always been me, man.

 

Rick Jordan  

I love that. It gets you refocused pretty quickly, though, doesn’t it?

 

Mike “C-Roc” Ciorrocco  

Yeah, I guess Yeah. I just, know what I want in life and what I want I get happy when I’m not not getting what I want. But you know, the other thing is like, I don’t want to be I don’t I don’t want to when we were talking about a minute ago, like how far you’ve come like in a business how far you’ve come. And I don’t want to get stuck in realizing how far we’ve come and being so excited. Because I feel like it’ll set complacency in for sure. not want to have that little edge, that little edge every so often, you know. Oh, yeah, man,

 

Rick Jordan  

I’m with you on that. I take those low points because it’s, I enjoy the low points. I mean, not for too long, right? We don’t want to be there. But you take a look at that. It’s like cool. So the only way to go from today is somewhere better than today.

 

Mike “C-Roc” Ciorrocco  

Well, you shared a story on my show about being a week from payroll or something or a day from payroll feeling that you gave Oh, man. Explain that to me. I have that feeling often. Not because it’s actually happening right now. But I get this thing in my head. What if that happens? Oh, shit, what it like we’re like, what if we don’t get a sale in a month? Yeah. What if we don’t get a sale in the two months? That never happens? But you’re like, what if we don’t? Or what if I didn’t get those five sales last week? Or what? And where would I be if you start getting these if you let your mind go too much like it can really mess with you? So that story creeped me out a little bit.

 

Rick Jordan  

I’ve been restless at night now since then.

 

Mike “C-Roc” Ciorrocco  

Remember that feeling? And you know, but again, at the end of the day, Rick, one thing we got to think about? If the worst-case thing happened, the thing we’d have to do is we’d have to figure something out. If we always do. You have to share with the employees, the employees, you think they’re not going to be good. They’re gonna go find another job somewhere, they’re gonna be fine there. And worse. I always tell myself this worst-case scenario, I gotta be like Tom Cruise and Cocktail, the movie Cocktail for those of you older people who have seen that movie, and I’ll have to go into the Caribbean and bartender. That’s the worst-case scenario besides dying. So, like, I gotta, you know, and so I’m just kind of explaining to you all that are listening. When you get these, like, these thoughts in your head about worst-case scenarios? And what if this happens in business? What if this app just remembers, what’s the worst-case scenario? Really? Yeah. And who gives a crap what anybody else thinks? Yep. I’m feeling anyway, I was going off on a tangent. It was my turn.

 

Rick Jordan  

Incredible, man. I like it. I love the love the mutual rant, the exchange of rant. Bro. You have a book of rocket fuel. I want to make sure we touch on that because it really was two years ago, something like that.

 

Mike “C-Roc” Ciorrocco  

Yeah, I think so. And I think it’s been it seems like so long ago, the man really? does. I think it was 2020 Wow. 2021 2020 21 Yeah,

 

Rick Jordan  

like it was like two years ago. But Tim did some research. And that’s it. Take a look. I mean, your Grant Cardone wrote the foreword on that right, which is awesome. And then his book 10x was just absolutely incredible. I mean, it’s like, massive action creates massive results. And that was phenomenal. So what’s the whole theme of rocket fuel? You know, sum it up for me in just a little bit.

 

Mike “C-Roc” Ciorrocco  

By the way, the 10x rule, I’ll tell you something real quick. My brother told me to read the 10x rule back in 2018. This guy sounds like you should read it. I’ll read it. So I read it. And the thing that got me wasn’t the 10x rule. But it doesn’t think Big already had that already was doing massive things right. Action, action action. My problem was the people around me could not see my vision. Every time I would talk about my vision, think big, or be crazy, I felt caged in because everybody didn’t understand what I was talking about. Yeah. And I thought I was crazy. And in that book, it validated this thing like you’re not the crazy one. You’re not crazy if you think big people in general and I’ve given up on themselves, they’ve given up on their mission, they’ve given up on their dreams. And so they’re confused. They think that they don’t have anything left to be really big, so they settle, that you’re not the crazy one. And that validated something for me. And that’s when I, that’s when I like just went off. 

 

Now, my book, I wrote my book, because I noticed something in my life, everything that came my way that would seem to stop me or slow me down or be a bad thing, quote, unquote, a bad thing. Really, I realized that it wasn’t, I realized that everything that came my way was actually a training session, or training material information, data, or fuel, I would take the stuff and I would store it in my fuel tank versus my trunk. Most people keep all that stuff in the trunk, it weighs them down and slows them down. And I kept it in my fuel tank my whole life, not knowing what I was doing, I just realized that I was using things for fuel to become unstoppable. So every time in my life, I did good, something would happen. I’d say, oh, man, this, this is bad. I don’t like it. But I would put it in my fuel tank. And I would convert, and it would push me farther and faster. 

 

So I had to write a book about this because I feel like Man, this is something I realized. And once I realized it, it was even more powerful. And I also realized something else, that when you start to go through personal development, and you run into bad things, again, that that that that doesn’t work as good because you start feeling like you need higher octane fuel, that toxic fuel doesn’t work as much. So I started realizing, as I got more developed, my engines more developed, I needed a higher octane fuel, the higher octane fuel came from future like, what do I want in life? What are these big goals and dreams, I want to take my company public, whatever it is, that became my higher octane fuel. And that pulled me further faster than the toxic stuff. But you got to use the toxic stuff until you develop yourself, find out really who you are, what you’re made of. And then go from there. So I wrote a book about all this I wrote, it’s all about my mentorship journey with Grant and, and many others. And also some stories from when I was a kid, which you guys can read the book to learn about that. So

 

Rick Jordan  

that’s awesome, man. We’re going through with my sales team, you know, we’re gonna go through everybody that’s involved, really, unlike client engagement, which I say it Reachout, it’s like, listen, everybody works for sales. I don’t care if you’re in accounting or whatever. Or if you’re, you know, solving a computer virus issue or something like that. Everybody works for sales, because it’s our responsibility to identify opportunities that are going to genuinely help our customers, which means everybody’s in that we go through books, and we’re going through the way the wolf right now, you know, because it new acquisitions, it’s like, we’ve got to like reset, which is cool, but I want to use your book for that too, man, because it’s just to go through that. That’d be a blast. Yeah. Would you mind coming on board one one week as a surprise guest? Yeah. That’d be awesome. Do I love it? That’d be cool. Dude, I

 

Mike “C-Roc” Ciorrocco  

like their asses up, man. Yeah. Put on their helmets and seat belts.

 

Rick Jordan  

That’s awesome. I appreciate you spending time with me today. Just an incredible I mean, amazing, amazing energy you’ve got that you bring to the world dude. And I love your value set. I love that you look up to your source. And it’s just incredible. I’m expecting good things for you, brother. I’m grateful for you. Thanks for coming.

 

Mike “C-Roc” Ciorrocco  

Thank you very much, man. Appreciate you having me. It’s been a pleasure. Great job.

 

Rick Jordan  

Share this out please with a bunch of people let’s let’s blow up. See Rocks podcast would be the top point 1% in the world. Alright, let’s do that. Thanks, brother. Thank you.