About the Episode
When a person has their rock bottom moment, it is often the point in time their life begins to accelerate. Today, Yuri Elkaim and Rick exchange their rock bottom moments that changed their lives to build their careers and futures.
Yuri is New York Times best selling author and former pro athlete who turned his own health challenges (losing all of his hair at age 17) into a business that helped more than 500,000 people to better health and he is now the CEO of Healthpreneur. Yuri has spent 20 years in the entrepreneurial trenches and has actionable insights, valuable lessons, and many experiences to share that lead him from poverty line income, to building several 7 figure companies to now having 2 Mclarens in his driveway.
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- Everyone has different rock bottoms
- The Mediocrity Pandemic
Today we’re going all in. I’ve got an amazing guest today. Yuri elkaim. Let’s welcome to the show. Did I pronounce your last name? Right? I forgot to ask you beforehand, man, before we hit record.
Yeah, it’s perfect. Thanks for having me, Rick,
My brother, thank you for coming on, and I feel like we just got to know each other really well, in about two minutes before we hit the record button. You know, your New York Times bestselling author, which is awesome. CEO of health printer, you have a McLaren in your driveway, which we’ll talk about that a little bit too, just because it’s amazing. I almost bought one. But instead, I chose an Aston Martin a couple years back. You’re featured in Forbes and entrepreneurs seen on the Dr. OZ show and the doctors, dude, you’re impressive, and I love it, and I hope we can inspire some people today. Can you help me do that?
Yeah, thank you, and I want to preface this by saying like, all that stuff. It’s meaningless, right? Like, I’m like, it’s, I want people to understand that, like, all that stuff is there. There are trophies along the way, if you will. But what I’m more excited about is who I am as a person in the journey, and more importantly, how I can impact other people to become better versions of themselves as well and, you know, if we can enjoy the ride, might as well write.
I love that man, that’s a great perspective to look at, you know, I just had a I’m in Bloomberg, you know, Newsmax, Fox, all that all the time. I just had my first article featured in Entrepreneur just literally a couple of days ago and I kind of had the same feeling. When it was published, it was like, “This is awesome to be able to shove up on the the media page of my website,” you know, and put it out there. But then it’s like, what am I going to do with it? How can I use this to help some more people?
Yeah, it’s funny, because when I was on Dr. OZ, that was 2014 minutes, Chris, like, holy cow, eight years ago. I had been in business for eight years. At that point, it’s more like the health and nutrition side of things. I remember my dad’s side of the family, like, “Oh, my God, I just saw you on Dr. Oz, you must be doing really well.” I was like, that was for them. That was the thing that said I was doing well, you know, I’m like, that is meaningless, right. It’s nice. But you know, everything else before that is almost more, you know, more meaningful. But it’s just funny. That’s, you know, as people, you know, oh, as you know, and have seen and stuff like that. It opens some doors. It opens people’s minds a bit. But, you know, I think we both know there’s more meaningful things.
There is, and right before we dove into this, you know, we were talking about how you said you love coming into shows and not knowing what we’re talking about, and it’s my most favorite thing to know, that my team does really well, man. They prepare some questions for me and everything, which I get maybe a quarter of the time that we record the shows. It’s the best and I was speaking at an event where Gary Vee was headlining just the other day and one of the people that was on the panel, I was on set and said, “Hey, can we have some questions to repair, please?” I really appreciated the response of the moderator coming back and saying, You know what, every time that I’ve put out questions beforehand, I’ve regretted it. Because then the guests end up just tailoring the responses only to those and they actually don’t get deep, they don’t get real, and we wouldn’t be all in if that was the case, if this was completely scripted. But then the second thing is, go ahead.
Okay. I think it’s when you know your stuff, like you can talk about it at will forever. You know, it’s not like I need a teleprompter in front of me to prepare me for the answer I’m about to give you, it’s if I can speak to you, you know, and stuff. I mean, I shouldn’t be here.
I hear you,it’s a real passion, too. It’s where you live and breathe it every single day, and you can tell that because most of the people in the circles that I speak with on stages, they don’t use notes, right? They don’t use a confidence monitor or anything like that. Even when I present myself when I have my talks, I really don’t have slides. You know, I’ll have stuff that’ll go up there. But it’ll be almost like transition points. They’ll just be general imagery, because I know what I’m talking about and that’s the way to start with these things to number giving talking tips to see we don’t have no agenda today, everybody. We just want to help everybody and go down that route because that’s why we exist.
There’s something you mentioned that I keep saying I’m going to do a solo show around speaking, right? Because that translates into stages that translate into podcasts, which is in essence of stage translates into media. You know, I’m sure you’ve seen the Dr. OZ show. So you’ve been on video Media large video media. I have two. They’re seemingly different skill sets until you recognize that they’re all really the same as long as you know what you’re talking about only as a nation. Yeah, exactly. That’s exactly what it is. For sure, man. So you’ve communicated at least you’ve helped more than 500,000 people to better health, which is amazing, and how do you do that? You know what, I guess? Can we start here? What is the meaning of better health to you?
So the meaning of better health is being in a position where you can pursue other things that really matter to you, because you don’t have to worry about your health, right? Like the man who has great health, they have many wishes for the person who has poor health, they have one wish, which is better health. So I think when you’re in good health, regardless of your age, it’s just something that you don’t have to worry about. It frees up your mental energy, your bandwidth to do other things. Whether it’s to build a business, or pursue other passions, but at the same time, I can’t even imagine an existence where I’m not active, because it’s just been part of my life.
Since I was like two, I mean, I played soccer growing up, and I was obsessed with it and I was always very active, and even to this day, I mean, I feel my best when I am active. I feel best when I’m sweating in for like, for me, you know, you’re pretty sure I was just asking me like what I have planned for the weekend. I like my plan for the weekend, I have a very simple life, I’m gonna go for a bike ride later, I’m going to hang out with the kids, I’m going to do some gardening, I’m going to go walk in the woods. Like, for me, there’s nothing else I’d rather do. Like, I’m not going to go to the clubs and the restaurants that you know, I lived that life in the past, and it has its place. But I think for me better health is just having, it’s almost like financial freedom, it’s the ability to choose the ability to choose how you want to spend your time, what you want to do with it, which one do with your life, and not being like, “Oh, my back is you know, or my foot is or I can’t, I’m too tired.” That’s not even part of the conversation.
That’s awesome, and I used to think that maybe we can go into this topic a little bit too, because I had a conversation with an individual just two days ago. It was at a restaurant I spoke at this event and the industry event and the entire event team ended up showing up at the same restaurant I was having dinner at, you know, which was awesome, we were able to get some drinks for him. As we’re talking he’s like, man, you did. It’s ironic because I had these to show my team today because at the event I won two awards, right. One is, one is best onstage presentation, which at this circuit of events has been very similar. You know, I’ve gotten these several times. But this is the first time that I was voted Best in Show, and so it was interesting, you know, I brought these back, because I want to share these with my team as the victories because they make the events happen, man, you know, for me to speak at these things. Then what’s best as I was talking was like, you went Best in Show, but you didn’t even sell anything. That’s like the real beauty of it.
So we see the producer of the show at dinner, and he’s like, man, today was a big win for you and everything. I’m like, Yeah, I’m like, That’s awesome. Like, let me buy your team a drink. He goes, Oh, I’m not drinking, and I’m like, oh, what’s going on? You know, and I’ve had a weight loss journey, 90 pounds, you know, many years ago. Same thing, you know, and I have, I’ve had like deathbed type health scares, to where I only had that one wish was for better health at that moment. And I’ve been looking for him for the longest time, and I know a monologuing here, so stay with me, for the longest time after I drop the weight. After I got really healthy and very fit, I would look around and not not understand the mentality of those who didn’t want to make the change. Because for me, the change was just instantaneous. I mean, I recognize the truth of where I was, and the truth is always a good place to start, because the truth is the truth. The very next day is when I started that health journey, you know, so it was just an instantaneous decision. I felt that was the real decision not to lose weight, not to do all these other things. It was to just be healthy, you know, and everything else became a subset of being healthy.
So for the longest time, I didn’t understand why other people couldn’t just make that snap decision or why because prior to that I didn’t have anything in my face telling me I was doing anything wrong. But then when I started seeking the knowledge, I recognized that I was doing everything wrong. And I never understood that for people that have had the knowledge shoved in their face, and they still don’t make a change. But now I’ve geared more towards compassion. And this individual he’s like, you know, he’s at 280 right now, which is where I was, you know, before I got things like I want to get down to 245 I just want to get down to a size 40 in my pants. And I’m like, originally two years ago, three years ago, I would have been like to keep going you know, that’s that’s not I asked him one question. What’s your ideal weight? He’s like, 245 and in my mind, I’m thinking well, that’s not really your ideal weight. But that’s what you can See as your ideal weight right now? So I’m like, dude, go for it, you know, because that’s like the first step. If that’s all you can see right now go hit it and hit it hard. Yeah.
Well, it’s interesting because I think I’ve worked with a lot of people. So both, like, initially, my first business on the health side, and now it’s entrepreneurs and health, and people or people, right, we say we want certain things, and then we don’t achieve them. I’ve always been fascinated by this, because I’ve caught myself in that too. It’s like, I set a goal, and I don’t achieve it, I get close, but not quite. It’s happened many times in my life, and I’m asking myself, why is that? I think there’s two reasons. Number one is maybe there’s a gap in know how, in which case, you can seek knowledge, mentorship, etc. But I think the bigger problem, and this is what, which was my issue, and I think, honestly, most people’s issue is, it’s a seven out of 10. It’s not a 10 out of 10. Must, it’s like, for things that are an absolute must, we’ll run through a brick wall, and maybe you hit your rock bottom moments, which was like, “Alright, this is changing now. Maybe that other individual was not quite there yet, right,” and I think we all have different rock bottoms.
Someone that can be, you know, they can be 500 pounds, and they’re still not at the rock bottom, whereas someone else who’s five pounds overweight is like, that’s, it’s the stops today, right? And it’s all relative, but I think looking at that is very fascinating for me personally, because I think our standards dictates so much of what we do or don’t do in life. You know, someone who has a billion dollar business might be like, it’s been a terrible year, versus someone else who’s making $100,000 Like, Oh, my God, I wish I could be there. Right. So it’s just interesting to see how like relativity and our standards and like rock bottom moments, you know, can really propel us to doing stuff versus just being status quo. Because I think like living in North America is amazing. It’s a blessing. It’s also a curse. I can’t even believe I’m saying that. But mediocrity, like things being okay, that’s a disease, a very hard place to live.
That’s a disease dude, mediocrity, its biggest disease.
Seriously, the biggest pandemic, and that’s very short. I remember, when I was 17, I was invited to play the training camp with Sao Paulo football club in Brazil. I remember spending a few weeks down there and I’ll never forget sitting beside these guys on the way to training, and these guys were like 1718, about to go into the first team eventually over to Europe, you know, for professional careers. Tlike, it’s football, like, it’s soccer, or it’s the Fidelis I’m like, bam, no wonder if Brazil is such a factory of like, now getting yeah, here. It’s like soccer, or I’ll go to university. Or if that doesn’t work, I’ll just work with my parents. Or if that doesn’t work, I’ll just live with my parents and get checks from the government, or if that doesn’t work, you know, whatever. So I think the standards that a lot of North Americans live by are shockingly low, and it’s hard to get out of that when you can put food on the table and like you have a roof over your head. It’s a tough place to be. It’s something that I think I’ve battled with over the years, because you get to a point where you have everything. It’s like how to get to the next level. So it’s just it’s interesting,
Dude, I love it. That’s so insightful, because that’s like, the whole point of the show, too, is being all in, and how can you be all in when you’ve got a backup plan for a backup plan for a backup plan for a backup plan for backup? How can that work? It just doesn’t because you’re thinking the others are? Okay. And if you’re thinking the others are okay, there’s no way you’re ever going to achieve what you really want.
Yeah, you know, or like, another way we see this, as, you know, will typically, like our business model is, you know, people come into our world, we have an enrollment call with them. Then like, if it’s a good fit, we move to the next step of working together and, you know, there are people that are like, Will, how do I know this is gonna work? What’s the guarantee? We don’t have a guarantee? I mean, we do our guarantee that you’re the guarantee, right? So if you want this to work, you make it work, we’re not done for you, agency, you have to do the work, we’ll be with you every step of the way. But it’s almost like I want to learn how to swim, but I’m not willing to get in the water, you know, or I’m gonna walk onto the airplane, but where’s the exit door? You know, they’re already looking for the exit before they step on a plan. I’m like, listen, people who are all in, they don’t even ask those questions, because they believe in themselves to figure it out, and that’s the fundamental mindset, I think, between people who succeed in any aspect of life, versus other people who don’t and then like pointing fingers at, you know, other people.
Right on, my talk about it is like your internal thermostat, you know, and there’s these cycles that you go through. I don’t know if you’ve ever heard him talk this way. It’s been a lot of his talks. But you know, you set the thermostat level I’ve never mentioned on the show before and 250 Something episodes, but you set the thermostat level. You know, if you set it at 72, or it’s nice, cool and comfortable, right? That’s where you’re going to stay, you know, but then something happens where the thermostat gets a little bit lowering like that. Oh, crap, I gotta heat things up, you know, because you, you get to that point to where you could be rock bottom, and then you turn it up to 95, you know, and then you get up there and you’re crushing it, and you keep going after everything possible, you know, and nothing standing in your way you achieve, you know, the billion dollar company or whatever it is, but then you start to get comfy, and the thermostat level goes back down a little bit, and you go through these cycles, because you cooled off a bit, because you get fat, dumb and happy in these moments, you know, but those who really succeeded like that are all in, keep that thermostat level up there.
I think it’s human too because I’ve dipped a little bit here and there just because of things, you know, you get comfortable when you turn the heat off. That’s when things start to slow down. That’s when things start to become actually more of a struggle, because you can’t ride that momentum anymore. You know, like, like this right here, dude, you’re feeding me today. You know, because I feel like your thermostat is high, like mine is, and I liked it. You have to be around people like that, get around people that have a higher thermostat level than you in order to keep yours up there and be like, Oh, okay, I gotta I gotta kick this up. I think that’s the only way you can achieve helping a half a million people to better help too. Do you think that you said something about rock bottom, and everybody has a different rock bottom? Right? Do you think that in order to start that journey to better health that you have to have a rock bottom moment first?
Maybe I mean, no, I lost my hair when I was 17 to an autoimmune condition. So that’s why we’re having me here. That was a big wake up call for me. So I was, you know, I was fit, because I played soccer at a very high level, but I wasn’t healthy. I thought, well, I could just go to McDonald’s before a soccer game is fine. Like I’m an invincible teenager, right. I still say I mean, I still think a lot of people in their 20s and 30s, do things that they think they can get away with. Then as soon as 40 hits, it starts to catch up. So we see a lot of people in that 40 year old range start to be like, Oh, shit, like, what happens? My midline, my waistline, I used to be a lot thinner, and it’s like, yeah, you put on one pound a year for the past 15 years, that’s 15 extra pounds just by drinking one Coke a day or whatever it is. Right? Yeah. So I think it’s like for a lot of people to slow boil. We don’t realize that the temperature is increasing. And we get comfortable with that. Versus if you put on 15 pounds overnight, you’d be like, What the hell just happened?
So I mean, I think unfortunately, humans are very much reactive in terms of this is bad, I have to change it now as opposed to preventive, and I do think there is a little bit of a difference, too. So I think there are those, and maybe we’re all the same, but just maybe in different levels of our journey where we have that initial moment. So I lost my hair when I was 17. And that was a little bit of a rock bottom moment. It started to really prompt me into, well, why did this happen? Let’s figure it out. I probably would not be what I’m doing now if that, you know, if that didn’t happen.
So it was a blessing. At the same time, I think, you know, we all have those rock bottom moments in our lives, and at some point, for some people, I think it changes to I’m not living to my highest potential. So it’s no longer about going from suffering to okay, it’s about I’m a high performance individual. I’m not at the standard that I know I can be at. I think I’ve noticed the difference there, fundamentally where you could call it, you know, you could call it a rock bottom moment. I don’t know if it really is. But I think there are some individuals who have such a high vision for themselves, that anything less is unacceptable. So they’re almost like optimizers, as opposed to those who are suffering and just kind of getting to normalcy, if that makes sense.
It sure does. Man, I’m tracking you on this. That’s intriguing to me now. You lost your hair at 17. Is that an anchor point for you right now, to where you can see yourself every day and keep your thermostat at a high setting because of that.
I’m not really honest. I mean, I came to terms with that a long time ago. So when I was 17, it got me into pursuing studies in kinesiology and then later holistic nutrition. I actually regrow my hair after cleaning things up internally, and then about 10 years ago, I got a tetanus booster and my hair fell out again two weeks later, so whatever. But for like when that happened again, at that moment, I had quite a significant following in my first health business, and I started to feel a significant amount of shame. Because I’m like, I’m this healthy guy. Now here I am, like losing my hair again, looking like whatever when going through cancer or chemo or whatever, and for two years, I actually painted on fake eyebrows with my wife Megan. Just that as Shame. I’m like, This is not who I am. I’m going to paint on some fake eyebrows, which by the way looks ridiculous andI just wore that shirt. It was like your YouTube videos, hundreds of YouTube videos.
Believe me, there’s better ways to, like, make a joke about that, too. Yeah.
Yeah, it’s all good. Like, it’s only hair, right. But at the time, I felt this sense of like, I had to put a mask on, because I was worried about what other people would think. Right? Because I was supposed to be this healthy guy, and here I am dealing with my stuff, iit took me two years, like I’m talking about, like, I didn’t even want to sweat in my workouts, I couldn’t swim with my kids, because I thought it was going to run off, it was just ridiculous. So two years, it took me until the point I was like, eff this, I’m done. And so I literally woke up one morning through the makeup. Then just, this was it. I remember one of the scariest moments of my life, which is kind of weird saying this, like with shooting a YouTube video, like my coming out. I’m very, you know, I’m finding it on stage and on video. For some reason, this really was challenging for me. But the thing that I realized in that process was, as soon as I took off the mask and just revealed, you know, here I am, number one, I accepted myself. Number two, I gave a lot of other people permission to just be okay with who they were, and not to say that, like you shouldn’t constantly be growing to get better, but like, there’s nothing wrong with you, you know, in the sense of what you might think is wrong, like worrying about what other people think or etc.
So in terms of hair loss being kind of a pivotal reference point, in terms of my thermostat, not so much. But it got me on the journey to where I am now, and obviously, you know, the businesses that I built, but I think more so it’s and I think and my light actually references as to like, I have a vision for what I can be. I know where I am. Yeah, and that is that gap. Like you’d sent my son I should say eat some of my soul because like, what it is what it is, but like, that’s, that’s what drives me forward is I don’t want to leave this planet, leaving anything on the table. You know, I want to give some of myself whenever we meet up and say, “Hey, good job,” as opposed to like, “dude, what happened the last 30-40 years,” right? You were like, you could have been here and this is where you stayed. So, you know, for me, that’s what it’s all about personally, and I set up little games in my life to put an immense amount of pressure on myself in a healthy way to keep me pushing forward. So I can make that happen, as opposed to being like things are good, because they are right, but I don’t want to stay good.
I love them, and you’re so deep in everything. Obviously you’ve had a lot of time to reflect and go through a lot of things you’ve been through. I’m gonna go really shallow for a minute, you’re ready. Do you have to shave?
No. So I there was a time of period where like, there was a period of time where I did have to shave a little bit so like, little bit of hair would pop up here and there or like a little bit of
Do you not have to shave?
So I had facial hair and eyebrows and so I went through that and then when I lost everything again, it was pretty much like well there goes the mocks returnable razors. No need for that. So currently, I haven’t had to shave for many years.
That’s like a frickin blessing. Man. No joke. I mean, the beard, you know, but I lost. I lost my beard trimmer in Vegas just a couple of days ago, too. You know, so I’ve been struggling since I picked up you know, some cheap thing from Walgreens, which is okay, but, you know, I’ve always thought it’s like, You’re my hero right now, because I’ve always wished that I could just stop this in place at some point in time. You know? It’s yeah, it’s the only
The only thing that’s not convenient is sweating. So because there’s no protection from the eyebrows. Yeah, I almost have to wear wearables. I get a 1970 headband sometimes, just to prevent the sweat from coming into my eyes.
That’s sick. That’s awesome. That’s retro. Thanks, right? Yeah, we need to make some now we need to make some all in headbands. That would be pretty quick. As I told you, I was gonna go shallow for just a minute, you know, and usually we’re pretty deep. Yeah. How about some more shallowness? What do you say to McLaren?
I’m happy to talk about that.
I know. Yep. I was making a joke about that. Because I mean how do you look at those things? Because we’ve talked about, you know, different things like the awards and everything, you know, being milestones or trophies or whatever, you know, or McLaren’s that way for you?
Pretty much. Yeah. Yeah, like I’m very clear that they don’t make you happy. Right, and again, I’ve always been like, this is not I will be happy when I have this. It’s almost you know, it’s like if like, if you’re a if you’re an athlete like you you want to win, but you don’t play the game because you want to win you play the game because you love the game. And you just happen to win. Here’s the awesome trophy. So for me, you know the Mclaren’s are like, I believe that we’re on this planet to just fully enjoy it. Yeah, but as part of that process, like, these are only a reflection for me of the impact that I’ve created in other people’s lives, and I think this is a fundamental thing that some people have an issue with, is like, Oh, you’re like one of those rich guys who have one like, no, not like, the reason I have this is because of the businesses that I’ve built, which are only built to the level they were and are because of the number of people that have helped.
So for me, it’s like money is a direct byproduct of serving other people. If I don’t help others, I don’t make money. I don’t have a McLaren. So the McLaren, for me, was number one. I took it for a drive a couple of years ago, and I was blown away by how, like, incredible it was, and yeah, yeah, like, I never even had it on my radar until I drove it. Then I was like, I’m gonna have this car. And then I got very clear about the type of car out like, the package, whatever. So what’s interesting in that process was, you know, you know, I think we get to like, for me, I’ve got into points to my business where things were good, right. And then I’m like, what’s the real like, what’s going to keep driving here. And the honest truth, like I talked about, like my higher self, and like wanting to meet up with that, and being the fullest version of myself, which is true, I obviously want to impact a tremendous number of people and improve their lives and help their businesses, which is very true. But at the same time, I’ve realized, like, we have to do things that viscerally get us out of bed in the morning. Because if we’re viscerally attached to something, it’s not, there’s not gonna be as much as much juice there. When I was viscerally attached to get in that car, like I set the intention, I had the vision, etc.
I was more motivated, you know, during that time than I had been previously. That was kind of like, I use that to latch on to, like, this is going to keep me going like doing more than I normally would have otherwise. But I’m not chasing that. I’m like, I’m using that as my, it’s the boat I’m on. I’m on the, whatever the skis on the back of the water boat, the boat, I’m just gonna let that pull me. But I’m also very, very clear that the only way I’m getting there is by increasing what I’m able to do for other people, and so that was kind of my visceral like, I’m really, I want to do this thing, not because of the car, it’s just like the trophy. It was that extra juice that as a byproduct allowed me to create more impact in people’s lives. And then because of that, that was a trophy, and that’s kind of how I look at that stuff. It’s like, it doesn’t make me happy. I love going for drives. Yeah, they’re not necessarily the best use of money. But at the same time, if yours. If you’re worrying about gas prices, you shouldn’t be buying these cars, right?
Yeah. So especially right now, we just had this conversation with a Canadian that works for me the other day, what is gas in Canada right now?
A liter? Yeah. So I guess multiply that by four for a gallon, I guess. Yeah, exactly.
Like around eight something. Yeah, for sure. But then that’s also, I mean, there’s the difference between Canadian dollars in US dollars to you know, because in us, you know, I was just in LA. yesterday or two days ago, I’m in Chicago, you know, and gas was around $7 a gallon, you know, which is what we’re paying in those two large cities right now. So it’s roughly the same. You know, these pots, the spots, I think the US average is 449, or something, we just hit another record the other day. But this ties back into our conversation. It really does. You know, because if you’re, if you’re concerned about those things, like concern about gas prices, like my I have an acid, right, but my daily driver is a BMW X seven m. For the first time ever last year, it was like 60 bucks to fill it up. I didn’t buy it because I was concerned about how much it would cost in gas. Today it costs $150 to fill it up. Difference. Yeah, yeah, big difference. I don’t drive too much. However, the thing about all this stuff is that, that doesn’t matter so much to me. Because if you have these anchor points that are in the future, like you’re setting if it’s a car, if it’s if it’s a watch, because I use watches as milestones, when I achieve something like it’s like when I get there, I’m buying this, because it’s that anchor point. And that’s just a symbol of everything I’ve been able to do for everybody else along the way. It’s not about caring about the guests. The money will come, I mean, it’s served first and the money will follow.
Yeah, and it’s like you love you love the game. I mean, honestly, I have this feeling like you love the journey of doing what you do of being in business.
Yeah. You call it a game first. It is a journey. You’re I think you’re more dead on when you say it’s a game, as well, because you gotta figure this out. You got to compete, you got to freakin compete against yourself. In order to be better for us in order to be better for other people. You have to compete against yourself.
100% Yeah, and it’s, it’s like a marathon and never ends, you know, and just be like, okay, cool. Like I’m there’s no finish line. The finish line is when you’re dead. Yeah. Yeah. You know, and just like, and I tell my clients is, you know, we’re very upfront people. This is the hardest thing you’re gonna do. We’re not helping you build a side house. We’re helping you build a legitimate seven figure coaching base. Yes, and it’s going to be hard, you’re going to learn new skills that you haven’t mastered yet, which is going to be hard. There will be times where you get punched in the face and you want to give up and we’re going to pull you right back up and then punch again, we’re going to get you right back up again. And that’s going to keep going for a long time. So how committed are you to build this future you want? Because I’ll tell you, it’s 1,000,000% worth it. But it’s hard. Right? For sure. So it’s raising kids. So he’s doing anything,
Right. I appreciate that. You brought up what you’re doing, too, because I mean, that’s your main focus is helping people build coaching businesses right now, and that’s it, you know, health printer group.com. I want to send people there. But you have something called the this is a good segue to kind of encapsulate we’ve had a great philosophical and inspirational discussion so far, you know, a lot that listen, want to do exactly what you’re teaching. It’s important, you have something called the perfect client pipeline. Right? Can you describe that, please?
Yeah, so it’s the acquisition system, ie business model, we teach all of our clients. So it’s very, it’s a four step business model that first and foremost 95% of our revenue is generated from for our business. And then we actually help our clients do the same thing. So we actually walked the talk. It’s really simple. We believe in paid acquisition. So we help our clients and ourselves, leverage Facebook and Instagram paid ads not posting videos all day long. We invite them to an online masterclass webinar, you know, whatever you want to call it. From there, the right people fill out an application, and then they speak with you on the phone. So those are the four steps, and it’s not like we invented that. But I’d say we’ve perfected it. Cuz you know, we’ve done it ourselves. We spent almost five figures a day on Facebook ads, yeah, we’ve helped our clients generate more than $217 million in their businesses. The thing is, like, a lot of people come to us because they like the simplicity of that. Because we help them build the system, we often build the skills. Can we give them more support than they’ll know how to do it?
The alternative is, you know, I don’t want to ever knock anyone or speak poorly of anyone. But there’s a lot of complexity in building businesses, especially online. There’s a lot of different things we can do. posting on social media, blogging, YouTube videos, podcasting, and I’ve done all that stuff. I’ve been in business online since 2005. And I’ve done all of that stuff. So I can speak from the real world in the trenches experience where it’s like, none of that stuff is wrong. But the difference is that most people are riding a horse and buggy. We’re just giving you the supercar. Right, you’re gonna get there eventually, if you have enough determination. We’re just helping you get there faster. But it’s not going to be easy, right? It was like, we’ll give you the simpler routes. We’ll get there faster, and it’s just what vehicle you want to be driving. Right? So that’s in a nutshell what it is we do. I love it.
You’re like I already have McLaren’s. I’m asking you to be in the passenger seat. Okay, and I’ll get you there quicker. Yeah, that’s cool, brother, man.. Amazing. Thanks for going deep with me today to just absolutely incredible health printer group.com That’s where everyone can find you. Right. Instagram has just helped printer Yuri Elkaim. I pronounced it right.
You got it.
Whoo. I know. You’re well, your brother. Thank you for being on. You’re awesome, and that’s all I got to say dude, because you’re amazing.
I appreciate it.