Think Positive, Act Boldly | Anthony Trucks

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Episode Topics:

• Discover how embracing challenges can lead to extraordinary success.
• Gain insights into the disciplined mindset that drives top entrepreneurs.
• Learn practical strategies for overcoming personal and professional hurdles.
• Be inspired by Rick Jordan’s journey of relentless pursuit and achievement.
• Uncover the power of positive thinking and resourcefulness in reaching your goals.

 

Rick Jordan  

Hey, what’s shakin, hey, I’m Rick Jordan today, we’re going all in. Alright, today you’re in for a treat because I don’t do this off. And this is actually what we call a cross-post in the podcasting world. I guested on someone else’s show. This dude is a badass. He’s Anthony Trucks has an amazing show. We had such a great conversation that I needed to share this with you. So you’ll hear a lot from me, obviously, because I’m actually being interviewed. And let’s just get to it. All right, here we go.

 

Anthony Trucks  

Hey, welcome to the show. I’m excited to dive into this because we had a look quick, brief intro conversation. I like the way that this man thinks so. Without further ado, welcome to the show, Rick Jordan, how are you doing? Man?

 

Rick Jordan  

What’s shakin, my man? Thanks for having me on. I thought you forgot what was going on and graced us with your presence. I look forward to people who have said I look forward to talking to people who have accomplished things that many people sometimes probably scoff at, like, Oh, he’s not really. Because what happens is you can either criticize or you can you can rise, right? And if you just criticize never get the chance at a higher level and so people like you, I like to dig into it so people can hear not just the success and how to get it but also the heart of the human. Because it’s not a heartless thing. It’s just a transparency thing. We all want this thing in life. And some people were honest enough to go tell you what it is. So I start the podcast with a simple question. And then I will stop talking as much as I am. I’ll let you talk. But here’s the question. I’m walking around town. I happen to sit down at this coffee shop, you’re sitting next to me, I don’t know you. For some reason you feel compelled to turn and start talking to me and your opinion, why should I listen to you?

 

Rick Jordan  

Just because I love people, man. And I’m not anybody if I’m not talking to other people, I think that our purpose on this planet is to interact with others. So I mean, people will get into the introvert and extrovert thing regardless of whether you’re an introvert or not, right? I’m obviously an extrovert, right? I don’t know if you’ve taken like 16 personalities or anything was like Garen 99%. Extroverts like, tell me something, I don’t know. But still introverts, it doesn’t matter where you’re at, or what you’re doing on this planet, you are here to interact and to have relationships with other people, period. Right? That’s how resources go around. You’re not here just to stay to yourself. From a resource perspective, you are here to give what you have to everybody else around you and that gets reciprocated.

 

Anthony Trucks  

I like him. That’s a good way to think of it. I always love that one statement. It says the rent we should pay and live on this planet as a service to others. And it is it’s even biological we’re connected in a way and are designed in a way.

 

Rick Jordan

Oh, for sure.

 

Anthony Trucks  

I can have a thought in my head that makes air come out of my lungs vibrate a vocal cord that comes out of my mouth, into your ears, and creates a thought like that’s not by random design, right? That’s a unique damn trade, man. So let’s do this. I love what you’ve done. And as opposed to me sitting there going like he’s done this and this and this. And this. I’d love for you to share. And we’ll call this the the non bashful like just just a little hangout. Yeah. What are the things that you’ve accomplished that you are the most proud of?

 

Rick Jordan  

It’s funny when you said I love what you’ve done. My immediate media question was, well, what thing are you talking about? Because I’m like, there’s so many things. Yeah. And I say that just as a matter of fact, and not arrogance, you know, because if you want to call me that that cliche, the serial entrepreneur, you know, but it’s, I don’t, I don’t like that phrase so much. Because it, you know, like screams out add or non-focus, right? I like to think of it more as like, I go where I’m needed in the moment. Gotcha. And so I mean, even down to like making a movie about the lockdown three years ago, right? When COVID hit, it was like, right, this came across my plate, like, Sure, I’ll jump on it. Right, the business is doing great. You know, everybody’s like sitting in their house right now. There’s not much that’s going to happen. For the next three months, I can devote six weeks to filming a documentary and what’s going on. It was pretty cool. Because that opened up some other doors even just in itself, though. I mean, that’s one thing, right? As an example, it’s like you just go you’re needed. And I think that’s, that’s a huge factor for people to help find their purpose. And as I’m thinking about this, too, I get the question a lot. It’s like it, you know because I have a lot of younger people that work for me, right in my company. And they’re in their 20s. And they’re like, Well, how do you? How did you figure out what you were supposed to do? And it’s like, I just did things? Yeah. And it’s literally that it just crossed my path. I’m like, Okay, I’ll try this now. 

 

Anthony Trucks  

Yeah, What’s funny is I’ve always told people I think life has a really unique plan for us, and we mess it up. Yeah, we don’t try things we shut down. And I like what you’re talking about, because actually, people ask me a question, too. I speak uncoachable. How do you find your purpose? How do you find your thing I go, man, 10 years ago, I was a football player. I 1000 is a football player. My entire I wasn’t retired from doing that. And then I got done. Like, I was gonna do a gym thing because I have my degree in kinesiology novel idea for an athlete to do fitness, consulting, and speaking and so it’s a whole flow, but I go here’s what I found. It always starts with a curiosity. Curiosity leads to some time spent on something without worrying about the time. I get oddly passionate about it. As I’m doing this thing with passion, I stumble into a pothole of purpose. So yeah, but you got to dabble and try and dance and you realize, like, maybe my purpose is this, but as to continue to keep seeking the next purpose of the day, or the year, or whatever it is, from the things you develop skill sets,

 

Rick Jordan  

Right. That’s similar to Mike Rowe from Dirty Jobs, right? Everybody knows him. Yeah, jobs. Yeah. And it’s like, why did you do this? And it’s like, people are like, I gotta find the thing that I love or whatever. And it’s like, Well, sure. But if you look at the way that he looks at things, he goes, I found something that I was good at. And I learned to love it. Then I got rich. 

 

Anthony Trucks  

Yeah. The Beloved, you’ll do it. I think there’s something to the idea nowadays that people want everything should be easy and smooth. I should always feel good. Like now I shouldn’t. Like I don’t think that’s the cause there’s there’s a lot of days, yeah, I told my son yesterday, I know, we got to figure a way to get you to do something that that you don’t want to do. Even if you don’t want to do it. If you don’t want to do it, you still have to do it as if you love it, I would fake it till you got it. Cuz that’s a great thing. It’s those who don’t do that. They don’t get the stuff you want.

 

Rick Jordan  

Yeah, I try to stay fit, obviously. Right. And this is a metaphor that everybody can go towards. There was a day last week, you know, and it’s typically like three days on one day off is what I’ll do, you know, different muscle groups, it’s all free weights, there was a night to where I just could not sleep, man. And you know how this is right from, from your training. If you get three hours of sleep, your muscles are gonna feel like shit in the morning. They just are right when you wake up. So that’s the day when I woke up, I went to eat my breakfast because that’s part of my routine I immediately eat then I work out a light meal right before I work out. And I’m thinking it’s like, I’m starting to wrestle with myself. It’s like, maybe I shouldn’t because you know, I didn’t get much sleep, my muscles are already sore from this and everything. I’m like, No, today is the day to work out and to train even harder because of the night that I just had. So in those moments, I mean, dude, it sucked. And that was a hard workout. That was a really difficult workout is have in three hours of sleep. But then that’s what, but my mind was on like, Man, this day is going to be horrible. Because I only had three hours of sleep, I made the negative self-talk, dude, I mean, people like you and I have accomplished a lot, right? Because I’ve got a company that’s going public, I’ve made movies, we’ve got a podcast, it’s all over the world. And a great personal brand. I have 75 people as of last week, the recent acquisition that worked for me in the company. So it’s like, there’s a lot of stuff that looks great. But still, those days happen. And this is what we’re talking about those days happened to where I still give myself a healthy dose of negative self-talk. 

 

Anthony Trucks  

That happens to it. And the thing is, the longer you sit in it, the longer it lasts, like those days, I used to think I had to battle after sports, the fitness stuff, too. There’s something into men about that whole training thing. It’s the one thing it’s like it’s just connected I can see on somebody whether or not you take care of your body. And you’re right man, the days you got to do it the days you don’t want to. But there is something that happens when you get that thing done. And you step out of that you feel like a superhero. Yeah, I’m a badass now. Right? You need to…

 

Rick Jordan  

Yeah, dude, I felt back on track. Yeah. And I was surprised. I mean, I was in a city for a company that I just acquired, right? And that was the day like meet the CEO day. So it was just three hours the night before asleep. That’s it and I’m like, Oh man, today’s gonna suck. I gotta, I have to speak, which I’m good at. I know that. But I’m like, I’m not gonna be that great today, right? And the negatives, I only got three hours of sleep. But then I pushed myself to get in the gym at the hotel, and coming out of them like, Alright, I’m cool. Let’s do this.

 

Anthony Trucks  

Do your thing. Do this for me. Last week, man. I went to Indy for a speech and I landed I don’t know why but I know, someone’s like, you roll around, you’re like, actually been rolling around for a little bit. It’s got to be an hour, I look at the clock, it’s 3:45 in the morning, like, it’s been like five hours rolling around. And then like, oh my god, I gotta go to sleep, I get back up. And it’s like, it’s maybe an hour, it’s like 7:15 I gotta get up and I go, I gotta leave the hotel at 9:30 I can sleep longer, or I have I always get up and go to the gym before any speech. And so I didn’t get up or go to the gym. I’m telling myself like, I did the same thing. Like it’s gonna suck. And then you just go hard. Yeah, and you show up on stage, you feel good. And then all of a sudden, I actually had more energy than I did previously. But the majority of people you’re right, will slide out of that. They’ll, they’ll eat excuse up and they’ll, they’ll make a good reason to not do it. And they’ll feel good about themselves. They can do good. But the truth is they don’t get it to a great level. The question is, do you always have that was that someone’s always built in you or did you build that? 

 

Rick Jordan  

I had to build that over time and it’s a work ethic. I’ve always had a great work ethic, you know, but taking care of my body was a shift in my life. You know, it was years ago because I grew up not understanding nutrition. I grew up not understanding fitness and I was just a typical middle-class kid. Parents did not make that much money we never really lacked as far as the basic needs in life, shelter, food, and all of that the difficulties were more like our food was like mac and cheese right like Spaghetti and meatballs, you know, or a lot of it was like frozen stuff like these frozen. I’ll never forget these frozen Salisbury steaks, I can’t remember that. Do they? Yeah, I look back. It’s like, oh my god, I was putting that stuff into my body. And I think it’s like, how did I even survive that but I remember also this is a this is something I usually never talk about. But I would have liked this because there would be five of us right in the family. And it would be a package of six Salisbury steaks and you’re talking these things were like maybe a sixth of a pound, not a lot of beef. Yeah. Plus was poor-quality stuff, right? For five people that were there. Yeah, exactly. For five people, I would chug 3 16-ounce glasses of milk, before like protein shakes or even around, but that’s how I would fill myself in. So it’d be like, a gallon a day of milk is what we went through in the household. And it was mostly because amid because of just chugging, that’s where I got my protein, right, that’s everything from was that like looking back and reflecting now that’s kind of the thing, you know, but But it’s like to piggyback on what we were just saying, it’s like, I think what people need to get get out of the conversation right now that you and I are talking about these days because we can sit here and be like, Yeah, we made it through we push through the commodity, and I’m great. Yeah, you know, you got to do that, you know, be like us. And it’s like the point that I think you and I are both trying to make is that the days are still going to happen. And it’s okay to have bad days. Yeah, but your responsibility to yourself to actually show yourself respect is to not let that bad day turn into a bad week or a bad week turn into a bad month. And that’s where like, even with a negative self-talk that you and I have that we still fall victim to at some point in time, we don’t allow ourselves to become the abuser as well. Because when you allow yourself to be a victim to yourself, you’re both the abuser and the victim in that scenario. So you can take away the victimhood by removing that other side of the equation and saying, I’m going to get back on this train, whatever that looks like for whoever’s listening, right? Whether it’s getting into the gym, whether it’s you know, picking up the book in the morning, whether it’s eating breakfast, whether it’s getting in your car and going into the office, whatever it is, getting back onto your normal rhythm. So that that bad day doesn’t turn into a bad week, month year. 

 

Anthony Trucks  

Yeah, dude, it’s cold right there. I literally live this every day. I explained people time because a lot of the work I do is I’m guiding you, executives and clients and a lot of is that like, they all fell off. And then yeah, all of a sudden they had a bad part of the meal. And it’s the bed rest of the week then yeah, a bad month to just get back on. Now I notice this when people just want to have a word Americans have a conversation usually, the discipline is discipline to an emotion, meaning they do it when they feel like it now I’m curious how much you discipline to a plan a structure like Do you have a counter that’s dialed in? Do you kind of have like a good flow of how you feel? I’m just curious, how this is for you.

 

Rick Jordan  

Yeah, man. That’s a good question. I started something about two years ago called time blocking. And after I had started it, I saw a Harvard article from Harvard Business Review or something that’s out of 100 ways. That’s the number one way to stay disciplined during the day. And this is because there are different people that like different things like certain people will like the calendar scheduled to the minute, right? And as I’m the CEO of a larger company now, I mean, we went from like 1 million, and we finally broke a million in revenue, like four years ago. And now we’re approaching 20 In just four years. So it’s like getting a 1 million took 10 years, dude. Yeah. And then like the acceleration happened after that, as you know, once I learned, I had to get over some of my own stuff in order to break through those barriers and those revenue plateaus. And some executives I know are just some people in general, like even moms, right? They like to have the day planned out to the minute. And that works for some people. For me, I need a little more fluidity, which is why time blocking works so well for me, you know, I’ll do Mondays are my days to prepare for the week. So if it’s in the business, it’s doing on ones, with my people. I do a CEO talk every morning on Mondays, that goes out to the entire company. It’s broadcast live, that’s how I maintain culture, at least one way that I try to do it, but then I do Tuesdays, Wednesdays Thursdays in the mornings are reserved for internal. And then Tuesday, Wednesday, Thursday, like us, literally right now, right Wednesday afternoon, is reserved for external. So that can be podcasts that can be you know, external vendor meetings, maybe an acquisition, whatever it is forming new connections, events, whatever, man, and then Fridays are just just a day that’s open for whatever I might need to kind of fill the weekend.

 

Anthony Trucks  

Yeah, I like that. My Tuesday. My wife and I do workouts Monday and Wednesday mornings. And Friday mornings. She does track. I’m doing a Master’s track with her. Yeah, and yeah, kind of the same flow Tuesday’s usually a day of just creation, whatever I gotta create, and develop my content is just kind of my thing. I’m gonna go at my own pace. I’m gonna take away the other days like these are podcast days, like your Wednesday, Thursday, and Friday is kind of the same first half and the second half the day I try to get like a good like tightening up with a week on a Friday so I could pick my kids up and be dead. Yep. So as I was asking it, most people I find like when they fall off track, they can’t get back on because there was no rhythm. You said the word rhythm. I love that. There’s no rhythm. They’re already setting. Yeah, they’re just kind of like, I’m gonna feel good. I’m gonna get things done. I’m right. then all of a sudden the emotion disappears. And then the actions disappear. And all of a sudden life goes downhill. When you notice yourself doing this time blocking, what was the uptick? Now? Obviously, you said four years ago, you get was it a couple of years of kind of getting a good ticker was that always taken, like what happened that you can go like do this wouldn’t happen if I was in time blocking.

 

Rick Jordan  

Any of this literally anything where I’m at right now I’m talking going public, I’m talking the show the podcasts getting to where it is, you know, I’m grateful, it’s like, it’s four and a half years now. And of the show, like 400 episodes, man, it’s like top 2% in the world. And that’s no promotion whatsoever. But it’s rolling exactly when I when it started to take off, though, is when I because I used to, like schedule these things all over the place, you know, and it felt it wasn’t the case. Because when we push to two episodes a week, you know, there was it was a shift, right to make shift happen. That was the shift that we had two years ago, double the downloads. I mean, it was a nice strategy, because I already had a good following on it. But then when we were bringing on so many guests at the time, I mean, it was like two guests a week. And I felt like I was doing nothing but podcasting. And I saw that even the business was suffering. And even my family was suffering in other there was almost no time to do anything. So I’m like I need to designate, and I didn’t read an article on this, it was just gonna need to get done. Yeah, it’s like, I need to have this stuff grouped in certain areas. So this is what I’m going to do. Right. And that it’s been that way now for a couple of years with the time blocks that I gave you. It’s funny because what I saw in some of my people to right, like surrounding me is that, at first, it was a little bit difficult. Like if you have a team, right, it was a little bit difficult for them to adjust. I’m like, This is what I need to do in order to lead effectively and out of the habit because I’m seeing areas that are suffering. And I need to get my own stuff corrected first. And then we can figure out everything else. So if I get into this rhythm, with time blocking, I know that everything else is going to fall into place, because then I won’t be scattered all over the place or pulled in 18 different directions, you know, and it’s like the thing, it’s like, people start to use the word priorities. I hate the word priorities, man. Interesting, because there are so many things that can be important at one time. So it’s like how do you decide between it’s almost an impossible decision sometimes between spending time with your kids, and doing what’s going to leave the legacy for them. And that internal struggle is something that I will always continue to battle with. So it comes with moments a moment, but time blocking helps that to where I can actually dedicate those moments of those days towards different things that all matter in my life. So there’s, there’s there’s priorities. But all those things are a priority.

 

Anthony Trucks  

Then they’ll fit in there. That’s just because I literally scheduled time with my wife. And my kids like yeah, because pardon me, I’ve been doing this I think in 2011 Somebody kind of introduced me to the idea of Alaska kind of five years I really settled it in. It’s allowed me to have a lot of peace. I tell people, I can conclude a day and be at peace with the pieces. Yeah, they’re doing it. Right. And, which is also why it’s so incredibly important that if the day says to do this, I don’t like obviously you can happen but like I don’t, I don’t get to have bad days, I can’t have off days. So I’ve got to be dialed in structure. If I wake up like just you know, last night had all these weird nights, I didn’t sleep really well. It was nothing more than like I was battling with my youngest son and some stuff for him. And I have to coach these kids. And then he did make this all-star team, I got to coach the all-star team and it’s bookclubs lack of effort. It’s weird stuff. I didn’t sleep well, but I didn’t need to wake up, wake up today and go like, Alright, I’m just gonna hop on and go, Hey, Rick had a bad day. Like, I’m gonna get to do that. Right, but some people will some people go like, Oh, I had a bad day. So that’s why like, if you want to be a great man be great. You do and I all figured stuff out because now I’m good. And I’m in a great mood because I chose to do that. Now, part of the time block mechanic is built up to a point where you’ve done some amazing things. You kind of alluded to some stuff. And you before we started, had talked about a couple of things that are going on, I’d love you to share kind of like you said, what’s going on and what you’re excited about. And I want to kind of poke in and find some areas, we can extract some human lessons from the experience. 

 

Rick Jordan  

That’s cool. You bet man. I by trade, and I’ve gone through I’d say by trade but there’s been many things in my life. And this is another thing that I just sort of fell into was technology. I actually started my you want to say professional career, I’m talking after the McDonald’s job, right because I was an assistant manager at McDonald’s. So we’ll talk about after McDonald’s when I became the youngest store manager in RadioShack history at the time, as soon as I turned 18 years old. That was when I was given my own store. But that’s because I sold really well dude, I love you know, and people can find this on Instagram on my show where I tell the story about how when I was 17 over Christmas, I made a $30,000 commission check from selling cell phones like 1997 and that’s a lot for a 17-year-old do to walk away in a month with 30 Day It changed my perspective on a lot of things, you know. And it was just, that was consistency and discipline too because I go back to like my story. Another story I love telling is like McDonald’s, right? It’s like, how do I sell? Well, do you want fries with that? You know, there’s always the opportunity for the upsell, there’s always the opportunity to bring more value, there’s always the opportunity to allow them the choice of something additional. And that’s, that’s the best way to sell man. But then I moved from RadioShack into doing like, enterprise-level it because I moved into like working in a warehouse for a bit, but then they’re like, you’re you’re kind of smart. Can you come here, so I can train on the job with Merrill Lynch? And, I loaded built 15,000 servers, 120, something 1000 computers, and rolled it out to their branch offices across the country. And that was getting my feet wet in technology. And then I moved on to Geek Squad. It was the very first Geek Squad agent in Chicago. Right? Dude, I got photos, man, I got a big old gun. I don’t get the gun anymore. Thank God, right? But I mean, I was like this typical sort of IT guy. But that was the same thing. It’s like out of a test store. Corporate was always asked like, why are your per ticket amounts, your dollar amounts are three times higher than the other six test markets that we have. And I went back to the same thing. It’s like, what do you want fries with that? Do you ever go to McDonald’s? Like, if I’m there in front of somebody better? Yeah. If I’m ever in front of somebody, like in their house, or in their business when I was there, it’s like, why shouldn’t I ask them? Is there something else that I can do? You know, or if I see something that I can do be like, Beth, I’ll take care of this while we’re here. Yeah, and there’s an I think we talked about like a little bit pre-show, right people’s relationship with money a little bit. And this is an area where I think that there’s some toxicity in an individual’s relationship with money, especially salespeople because there’s a phrase that I learned about people selling with their own wallets.

 

Anthony Trucks  

Yeah, I know what you mean.

 

Rick Jordan  

They’re scared to ask dude. Because if they didn’t, well, I wouldn’t spend the money. Well, it’s like, are you providing value? Well, then if you’re providing value, and you’re providing a service, or you’re giving a product, it’s just a fair exchange. That’s all it is. Right? And you’re actually doing that person a disservice. You are disrespecting them by not offering that additional value when it’s something that you could provide to them.

 

Anthony Trucks  

Yeah, that’s just you, right? A guy does this as a salesperson. And it was struggling wasn’t making me money. But what is going on? He goes, Well, I can’t even afford this stuff. So how do I how can I get them to buy and I go think go? Do you think the people who sell Rolls Royce are affording a Rolls Royce? Like usually not, but you just still sell it because it can help them it was the craziest thing but you’re right people I’d never heard of it said like that. I love that. You said like

 

Rick Jordan  

Buy with the raw or they’ll sell with their own wallets. Yeah,

 

Anthony Trucks  

Yeah. Wow. That’s that’s a good one

 

Rick Jordan  

I don’t think I made that up. I think that’s something I heard for a long time. I won’t take credit for it. It’s a good one, though. I’ll keep saying it’s. 

 

Anthony Trucks  

Really good a lot about things you battle with. And I Yeah, salespeople are always an interesting thing, even if it’s not a salesperson, yourself. Yeah, like you, yourself selling yourself? That’s a big piece of it, too. Yeah, man. And what? What was your original kind of conversation or thought with money before it changed what it is now?

 

Rick Jordan  

Oh, prior, prior to anything I just told you. I use this example all the time, my parents had an amazing relationship. My dad passed away, I was just 16. So I actually had, you know, I’m grateful. versus my brother and sister who were just 10 and 11. I mean, that’s, that’s rockin’ too, but I got to know my parents a little bit longer, right? Because it was a little bit older. And the only thing amazing relationship they had was the only thing I ever really saw them fight over like knockdown-out fights. I mean, I’m not talking like the little tips that couples get into right, you know, are the are the arguments? Again, people have bad days, right? Amazing marriage, from my perspective, they had an amazing marriage, and I had a great childhood. And I saw them, the only fights they really ever had were over money, you know, or really like the lack of. So rather than having any sort of lack, I started thinking really, really young. It’s like, well, that kind of sucks. That’s, that’s what my observation was, in those 16 years of my life. It’s like, why would I ever want to be in a position of lack? And that I learned as becoming more emotionally mature, you know. And I learned that that is actually a choice to be in a position of lack. And I’m not talking about external circumstances, right? But lack has to do with resources, which I believe I don’t believe that lack has to do with a shortage of money. Right? Money is the tool that will provide you the resources that then get you the things that you want, so default, right? You kind of have to be rich, to have the life that you want, because you want to do things but in order to do things, you have to have things even like fitness like we were talking about, right? You have to have a gym, you have to have the equipment, you have to have a gym membership, which requires those resources that require money to get to so If you’re in a position of lack anywhere around there, you’re not going to have what you want. So rather than focusing like I saw with my parents, right, because they would fight over the lack, like, well, what if there’s no lack? Or what if there’s, there’s a gap, the right gap is different to me than a lack. Because the gap is temporary to me, right? There’s something that you can fill versus lack is something that you can actually, I feel it’s a negative force. And you can actually put focus on that in a very bad way. Well, what if there’s no lack? That’s the question that I asked myself. Yeah. Then what would I do? And that’s, that’s the whole thing. Because you might be in a place right now, you know, not necessarily you but people that are listening to where you don’t think that you can obtain what you really want. All right. Well, what if you had everything you needed to get that what would you start doing? And if you start thinking down that path, it’s like, cool, how can I then make shift happen? Right? How can I start to go in that direction to cause that? And rather than focusing on the lack, you’re actually focusing on abundance and obtaining the stuff that you need the resources that you need in order to get what you want?

 

Anthony Trucks  

I agree, man. There’s a guy named you know, at first of the TV show American Gladiator.

 

Rick Jordan  

Oh, yeah, dude, I used to watch it all the time with my dad. Yeah, we go remember Nitro Nitro? Yep. Yeah, he was the dude. 

 

Anthony Trucks  

He’s a great guy, man. Um, I had him on the podcast a little while back, actually at our new Netflix documentary. Like

 

Rick Jordan  

60-something now, bro.

 

Anthony Trucks  

I don’t know. He might be in his late 50s, early 60s or early 60s. Yeah, but he’s still in shape. Make his down. Nice. But he said one thing in a podcast I love and he says action and suffering. I don’t know where he got it from. But like what you’re talking to kind of is that thing right? It’s we we suffer we have lacked, we have I grew up when I was a guy who liked when my family when goodwill didn’t want the clothes for the rack. Like they give the bags away with the people to get the bag. Sometimes I got one pair of shoes all year, and lace up my Nike Cortez with paperclips because I was running holes in the side by being a little active kid. And so he said that and it’s true. Because a lot of the time it doesn’t here’s thing, it’s not that a positive action, a joyful action, the action you want to take on the suffering, it’s an action will and typically, you’re not going to feel like doing it. You just have to do it. It’s what you’re talking to is like, yeah, you can have lack. But that doesn’t have to be a death sentence. You have to do something about it. But most people, I find that most people will. They’ll fight for the limitation. I think Gay Hendricks says you have five limitations and get to keep them and people will fight that poverty, that limitation all the time, unfortunately. Yeah.

 

Rick Jordan  

That’s like Stockholm Syndrome, almost right. Yeah, usually a position and you get pre-wired that way, but then you start to get down on yourself, and then it becomes an issue of self-worth. And I think that’s really what causes people to get stuck in that to where as you’re saying, and I love that phrase, as you’re fighting for the limitation. It’s an issue of self-worth, you know, so if you start to look back at your life, and again, I say, I’ll say it again, I had a great childhood, you know, extremely supportive parents, very supportive. And I know, there’s a lot that have not had the joy of that specific thing, right, they might have been abusive parents or absent parents, and I didn’t go through that. So if you did, though, obviously, you can make that shift in your life for your kids. Because you can recognize the same way that I did, if I saw like, the lack of money was the only thing that that caused my parents to fight that lack. It’s like, cool, then what if I had no lack? Right? So you can ask the same question, what if my kids had a parent that was present that was around that did support them and always built them up? That worked on their self-esteem? Right? And that feeds into social media issues, too, dude, I love going on the news and talking about the algorithm and the whole body shaming thing because I fight back, right? It’s like, politically, I’m kind of like right down the middle. But I loved it when I was on I think it was Newsmax and I went head to head with Bob Sellars, the anchor. And he’s like, he’s going after big tech because Newsmax is very hardcore. Right-wing, right. I’m talking like almost like, you know, Maga Tea Party, that kind of stuff, right? And he’s going he’s like, Yeah, but what about big tech? Are they responsible? I’m like, like, dude, if you really want to go there, let’s talk about responsible parenting. And the issues with kids, right? And this is full circle. The issues with kids on social media have to do with self-esteem and self-worth. If you build that up in your kids, when they’re young, they’re not going to have any issues with any algorithm, because they’re not going to feed that negative void in their life that the parents failed in those moments to fill. And I understand you’re worrying about it. What’s that this morning? Oh, I’m the one out there this morning. 

 

Anthony Trucks  

You must have read it. So today, I think there were 41 new states actually 41 states. The new lawsuits against Facebook, which meta slash Facebook because of that because they’re saying that all the numbers show there’s a higher level of.

 

Rick Jordan  

You know, misinformation. 

 

Anthony Trucks  

Not so much the misinformation but it’s saying that with all the mental health issues, there are more suicide threats. And they’re saying that it’s it’s social media’s fault because they knowingly have this platform out. And because of the comparison, my wife and I just had this conversation before she took off, and I sent it to her, and then go to the issue is that social media platform is that these kids are the Well, I think part of it is yes, it’s that that that being built in the kids how great you are with their parents or subjecting them to situations to have them do something they’re proud of. But I think also part of it is like, you’re in a situation where you, you have these people that are just, it’s not the social media platforms fault that your kid is spending five hours on the stairs just suck their soul, like so. You can’t really take it’s weird. It’s like saying, You know what, let’s now go after McDonald’s because you’re fat. Yeah, that’s what we’re saying. Yeah, like, you can’t do that. Yeah, that’s crazy. That’s what’s going on with it all.

 

Rick Jordan  

It’s so odd that I just read that, like, I know, the one I did read this morning that was about the Supreme Court is now hearing the case, because it was Florida and Texas, that have appealed now to get to the Supreme Court about misinformation, really about censorship. And that’s, that’s there right now. Yeah. Because they’re trying to say, hey, social media should not have the ability to delete tweets, delete. Post any of that. Yeah, I’m with him on that. I mean, what’s the point of free speech? Right, if it becomes arbitrary? I’m completely in support of that.

 

Anthony Trucks  

Yeah, there’s something there’s when I did, where the administration was gonna pull stuff down to that’s what was it was a social media shouldn’t be able to, but it’s.

 

Rick Jordan  

We’re working with the FBI, and then the pressure from the FBI, like in the last election cycle. I mean, that stuff’s all over Netflix, just watch Netflix, there’s documentaries out there, right?

 

Anthony Trucks  

Crazy, it is crazy. But then the thing that is also part of that we go, let’s let’s not blame ourselves, right? So I think there is something to go back to, even with our conversation about the money stuff is like taking personal ownership is like having your own sense of like, you know what this is all going on. But I gotta be my, I gotta be the boat in this ocean. But I gotta be the one with the rudder. Like, I gotta be in control of this thing. When you kind of look back, were there any times when you kind of were like, more? Like you weren’t in control? And things were like kind of where you wanted to be? And like, did getting control help you? It was something it’s a yes. Yeah. And what did that look like for you? So someone listening can go like, Oh, that’s what it could look like for me.

 

Rick Jordan  

Yeah, it is. It is what I was saying. Because the only thing that really gets to me ever in an extremely positive person, I mean, people will, will tell me, it’s like, you’re the most positive person I’ve ever met him. Like, that’s great. That’s actually a practice muscle. Right? It is just like anything else, it is a practice muscle, giving gratitude every day focusing on the stuff that I have, or than the stuff that I have not. And money is still the thing. And it’s probably because that might be the thing that I only ever saw my parents fight about was the lack. You know, so if it comes to business, if it comes to life, whatever when I start to see a shortage in some areas, and I start to freak out a little bit, right, and I’ve gotten better at this, because the freak outs, you know, that might be a little bit of a dramatic statement. But when I Yeah, to me it is because I don’t like it. I don’t like having that scenario in my life. So I’ll call it that I’ll call it the most negative thing in the world. That way, I just get this bad taste in my mouth about it. And then I can make a shift. Right? So I take a look at that. And it’s like, how long can that freak out last? Right? And sometimes I catch myself like it was maybe eight months ago, you know, because in the process, everyone’s like, Oh, you’re going public, this is great, you know, and it’s like, celebratory, like, Do you have any idea? It’s like, you don’t know, like, the stuff that went on, like behind closed doors, trying to make this stuff happen. You know, I mean, I was excited. It was like, two weeks ago, I signed my personal name to the last million dollars in debt to get this latest acquisition, going public means I’m never gonna have to do that, again, like put my own assets on the line, or something like that. It’s literally all in like, that’s the name of my show. That’s the theme of my life. It’s like I’m throwing everything in. And eight months ago, I came the closest ever, you know, having all these new employees and everything two days away two days, man from not being able to make payroll. Wow. Yeah. And what I had recognized because the freakout that I’m referencing probably happened like six weeks prior. Because I could start to see this and I’m good at strategy good at future casting, and seeing, it’s like, there’s gonna be a problem. I can see that it’s going to come because of some of these things. So we needed to make some shifts and I started pulling back on stuff, but then every single day started focusing on what I didn’t have. Yeah, and the lack and it took me two weeks. And it’s like, even right now, it’s like I want to vomit as I say that. Right? Because it took me two weeks to get to the point where it just clicked in my head. Right, and there’s there’s things I fully believe that you have to have surrounding yourself but both people and other reminders, other anchor points in order to bring you back to reality and bring you back to who you are. And one of the things is actually up on a black. It’s a black glass dry erase board, right and it says I have a $10 million company And I wrote that in September of last year. Yeah. So when this happened, right, I had gone from like one to 5 million in a matter of a year. And I’m like, That’s cool. That’s great. But now I’m like, there’s these hardships, right? We’re doing this. And we came two days away from making payroll. It took me two weeks. And that was one of the anchor points. When I looked, I was like, oh, yeah, that’s right. Like, dude, you’re an idiot. Like you take the moment and look in the mirror. It’s like, take a look at what you actually do have, like no joke. It’s like, what do you have right now? What resources do you have? What Who do you have surrounding you? How have you gotten through this before, and you start to come to the realization in those moments where it’s like, I have all that I need. I have everything that I need in front of me. So then the way people ask, How do you stay so positive? And it’s like when I recognize that when I have all that I need, every single day, you do all that you can do? Yeah. And that’s it. As long as you recognize that you have all you need, and you show up every day doing all that you can do that day, that’s it, you’ll get another day tomorrow, and you’ll get another day, the next day to do the exact same thing. And when you’re consistent in those disciplines of just bringing everything you got to every single day, there has never been a scenario to where it has not panned out for me. 

 

Anthony Trucks 

I like him. Even 10 days away, dude. Yeah, he just didn’t happen in different parts of yourself. It’s like the whole, the Goggins talks to the fact of like, whatever you think you’re at your most, you’re like, maybe 40%. Yeah, it’s 160 haven’t tapped into. And most people don’t get to the point of having to tap in or they don’t take that next level and step into it, which I love. Because this whole, the whole work I do is all around identity. Who are you? It’s, it’s not what you have, it’s who you are, with what you have. And I love the mentality you’re having, because I think they’re the people I talk to, you know, you interact with on a daily basis, there’s this, this part of him that is almost like searching for the good enough excuse or like, the kind of like the, I want to say, like your acceptance of the fact that they can give a little bit less energy like it’s too hard. All Yeah, you know, it’s gonna be hard to get that’s what, and all those things I, the way I look at as I go, you’re never gonna fully know unless you’ve given all of it in, right, you’re gonna have to give all of it without a full, full definitive guarantee of success. That’s the thing people struggle with. That’s what I bet with my youngest son right now. It’s like the whole idea of Cain and Abel, if you understand that story, it’s like Cain. And Abel, God said, give, give me all of your things, right? And I’ll give you I’ll give you my blessing. Abel gives all and God says thank you. And my, you know, my son, I thank you so much. And Ken goes, I want to give you this much. But I want the same praises April that says it’s how it works. And so Kane is pitied and gets all of God’s grace because he didn’t eat. He wanted to get 100 with only given 80. So Cain figured, well, if I just kill Abel, then I’m gonna be good, right? So you kill his brother. But the idea is like, you can’t you can’t give someone get all you got to give all. And it’s not just like all your it’s your entered, like you said, give everything you got. Because when you actually do that, I’m you I don’t know people that give everything they got and go like I gave everything I had, and it never ever worked out like now. Oh, I know. You did. Yeah. Just if we’re being honest. He did.

 

Rick Jordan  

Exactly. It makes you feel good, though, doesn’t it? Like in the moment, but that’s, that’s coming back to victimhood. Right. Somebody who says that, like when they actually didn’t they know that they didn’t, right? It’s just it’s like the same thing about when you know, you have an issue with yourself, it’s a lot easier to point something else out in somebody else. Yeah, it’s the same scenario being like, Oh, I gave everything that I had even though you know, you didn’t, but your ability to say that releases you at least mentally from your responsibility, and creating whatever ship pool you just put yourself in. Exactly.

 

Anthony Trucks  

Exactly. I’ll do that, yeah, preaching to the choir and that when I fully am, I hate when people go, I’ve tried everything. Yeah. Well, you did. And you live. If I could say if I can list one, single thing. There’s a possibility you didn’t right? Yep. I’ve tried everything. She started listing things. Do you do that? No, this No, I go. So you didn’t do everything you did everything that you know how to do or feel comfortable doing? Because like, guaranteed or suddenly, you know, the stupid balloons my computer’s doing?

 

Rick Jordan  

That’s great. Yes, if you’re watching, if you’re listening to this right now, you’re not watching this. These balloons just came out of these reactions. I’ve been noticing this on Zoom. I’ve been noticing this on Google Meat lately. Right. But the funny thing is it it never works for me, like everybody else. Right? I can do the thumbs up and there’s like nothing. 

 

Anthony Trucks  

Well did you upgrade? to Sonoma? I think it’s an Apple Sonoma thing. It’s the new operating software people. Okay,

 

Anthony Trucks  

I thought I did. Maybe I didn’t. I don’t know. I don’t know how to do it. It’s crazy. I lost my train of thought but hilarious.

 

But yeah, I had that idea. Like you. There are things that you know to do that you won’t do or you don’t have the ability to drop the ego enough to ask for help. Yeah, like, Hey, man, I don’t know what I’m doing. And so when anybody does that, inevitably, they’re successful. It’s not even an accident we talked about before. There’s a certain part of your identity of who you are where you just touch things people go, Oh, this guy man risk got the Midas touch. No, Rick’s identity is designed in a way over a lot of time and energy to become the Carson so the way that that he patterns and things is just instinctual to him. And it’s foreign to you. When you can level that level, then it becomes the same. It’s instinctual. It’s natural. It looks effortless, right? But it’s not. It was built over a lot of time. And a lot of action, and Trauma to man

 

Rick Jordan  

No joke. Yeah, that’s a, I think that everybody who does things great in this world, or people that also went through some of the greatest tragedies and traumas in their life. It causes, and it doesn’t have to be something like your dad dying like mine when I was 16. I mean, it could be anything. It could be the loss of a relationship, a marriage, and a loss of your dream job, right? Or an injury in the NFL. Just anything, and I mean, that’s trauma, bro, you know? And then those are, those are the things that can cause the shifting points in your life.

 

Anthony Trucks  

Yeah, they genuinely can. I feel like I was just talking to my buddy in an earlier episode, I was recording with somebody. And it was a kind of a conversation, it talks at a point that like, it’s the, it’s the adversity that shapes us in ways that people don’t understand. And then we talked a little bit more about how to get kids to do that, who are privileged and that whole conversation, but really, it’s individuals, I have a training right privilege, you take it away.

 

Rick Jordan  

That’s my kids, man. They work. They work for money, right? There’s stuff that I gave them, and it’s things that they would normally buy, like, here’s something I will suggest to anybody, right, especially entrepreneurs and business owners. It’s a great tax benefit, by the way, too. I’ll put it that way. Right? Because you can give anybody under the age of 16? I think it’s six to 16. Well, yeah, yeah, something like that. Exactly. 12 to 14,000 a year Exactly. But I didn’t just like to start sending the money to them, because it started with each of them when they were 12 years old, right? And just like giving them the dollars every single month and be like, Here you go. It’s like, No, you’re doing this, you can do some work. Right, you can come to my office, you can do certain things, you know, I don’t care what it is, you know, even if it’s cleaning toilets, or whatever it is, at that point, you can do something to earn this, you know, so figure it’s like 20 bucks an hour, and you’ll work 10 hours a week. You know, that’s that’s kind of what it came out to be. And also out of this money that you’re earning. You can also buy your essentials, you can buy your hairspray, you can buy your deodorant, and you can get some clothes that you want. Of course, I’m still putting a roof over your head. But that’s when you’re saying like, how did how did that because my kids, let’s be real, right? I’m a white dude, right? I’m a millionaire. My kids are privileged. Just bought one. But that’s the thing. It’s like, how do you how do you hold that, like, I did not come from privilege. My parents fought over money, my dad may have made 40k a year, and my mom watched five kids in our house to try to supplement the income, you know, five other people’s kids is what I’m saying. It’s like, I did not come from that. So understanding the lessons that I learned, it’s like, how do you help that with privilege? Because you take away the privilege in certain areas? 

 

Anthony Trucks  

Yeah, I’ll do that, I tell my people that you can’t rob your kids that are hardship or I’ve told my son many times ago, that if you enjoy your lifestyle, you have to realize that you will never have this unless you level at a point where I’m trying to get you to be Yeah, insofar as I don’t I don’t give my kids stuff like, my kids lose stuff. They’re gonna have like, we’ll buy him like cleats for sports, right? But my son one time lost a $300 bag of baseball stuff. And he goes, I will do some more. I go, No. So I made him work the full 30 hours at $10 An hour and like, and now he’s in college with $1,000 saved up you know, because he understands the value of money. I know my twins like so. I’m gonna begin the same way. Man. I think that people look at that. And it goes difficult. But the thing is, that’s a gift to them. That is a tool that they intangibly are developing so that later on when they leave my household, they can recreate or elevate the lifestyle that they’ve been given. And that’s what we’re trying to do. I think when we like you said, I came from nothing you clam up, I don’t want my kids to have to go to that stupid wave of like, you know, once a week, men make hard times hard times make strong men strong men make weak times and you know, and they don’t have to do that. Like there’s a possibility that we go, Hey, this is how we’re going to build the men in our family, women in our family, we’re gonna do these things. And it’s how we structure to where they’re teaching them. So now you’re actually having a genuine stepping stone to a higher place in life. But not if you just do things for your kids like that whole well, is that remember Dr. Phil? That girl comes on her mom’s given versa. I think I should have $1,400 I think you should get a job. No.

 

Rick Jordan  

Yeah, that’s there’s a lesson I take away the privilege right? Yeah, and I don’t mean to make a sound like bad parents either. Because I believe that both of us are very good parents. Yeah. It’s in those moments too, because it’s like when a kid is learning to walk like when you’re watching your one year Right? Or an 11-month-old learning walk. You’re right there behind them, right in case they fall You know, so they don’t you know, you’re holding your hand over like the end table in the corner so they don’t like clock their head and cause a hemorrhage, right? That’s the same thing with this too. It’s like it was it was a couple of months ago, Mike otter got down to I think it was like $5 in her checking account, and it was a week before she got paid again. She’s like, he’s like, Well, I kind of need some of this stuff. And I’m like, okay, so what do you want to do? Like, I put it back on her. Like, I think I’ll be okay. I can wait because I can stretch this stuff out that I have, like, I’m talking like hairspray or something, you know, she’s like, I can make this work. And there are some other things. So she had to sign up for something else. And this was awesome, too, because even out of all this, my kids will now register for things themselves, like they’re in the theater, they will go and pay that money, like the $400 registration, or the application fee for that company themselves. And they don’t even ask, like, they don’t know, Hey, Dad, can I have the money for this? They just go out and they do it. They take care of it. She also joined a choir that I didn’t even know about until two rehearsals into it. She’s 16, right? Because she signed up and paid for it herself. You know, I’m proud of my kids this way, because they’ve learned these things. And even that she could, she couldn’t, because she had five bucks in her checking account. She couldn’t pay for it right away. So she actually called them and asked saying, Hey, this is my situation, can I give it to you in a week and a half? And that’s the thing that’s asking for help, right? And they said, okay, but she also knows that if she didn’t like if she took that step, and they would have said no, then she could have also come to me again, that’s helping the kids learn to walk. It’s like, Okay, how did you get here? Right? What did you spend last month Were there too many Amazon purchases? DoorDash, whatever it is, you know, and then it’s sure of course, I’m going to help you with this. That’s what I’m here for. I’m still dad, I get to write, I get to do the things that I love to do, and support you in these areas. At the same time, I see you making good choices by trying to solve the problem on your own first.

 

Anthony Trucks  

Yeah, it’s beautiful, man, that’s well done. I love it. I’ve been serious. Those are the kinds of things that I like hearing because it gives me give me hope for a great world, right? That’s right. The norm for everybody, man, a lot of craziness going on. I live in the Bay Area. And I’m in the heart of all these people just you know, running into Nordstroms and Louis Vuitton and bus and windows and stealing phones. And it’s like Lee, we are doomed in some areas, you know, see that, and I hear what you’re doing. Like, that’s, we’re gonna be good. We’re gonna be? Well, you know, because there are more people, I think doing that there is a different level, I think because of like, the time that we grew up, like our generation will call it I think there’s a window where we were subjected to just the right amount of, of nontechnology prior to technology. Yeah. So we have the dance of being human and interacting with people, but also understanding tech. Enough to be able to navigate it. Well. Yeah. Right. And in that kind of transition period, when you get good parents who can talk to it, we’re gonna have some pretty solid humans, which gives me a little more peace. I love it. Let’s seriously do it. I just realized we’ve been going for like, almost 50 minutes in such a time flies, you have fun. You talk to people, man, I love it. You’re on to some cool things. I want to ask this question. If somebody was to want to go down the rabbit hole of the work you do and find out about, like everything you’re you’re kind of into, and or just kind of, you know, get lost in the world of Rick, where would I send them?

 

Rick Jordan  

Yeah, Instagram is probably the best place to add Mr. Rick Jordan, outside of that would be my website, Rick Jordan. tv. You’ll find everything about what I’m up to on those. I mean, the Latest News Press releases everything. Cool.

 

Anthony Trucks  

Yeah, I saw that. Actually. It’s where I went to do my brief research of yours like administers under some dope things. Like, and I seriously appreciate your time, your energy, and your focus, I appreciate you giving to your family. Because the way I look at it my duty is to be an amazing dad. Because at some point, my kids might interact with yours, and I want them to Anthony did a damn good job as kid.

 

Rick Jordan  

So thank you. So that’s a great perspective. Now I want to get our kids together. Real There you go.

 

Anthony Trucks  

I just care, man. I just thought the world is I want the world to be great. And it starts at home. Yeah, I’ve always believed that. So now the last question you can answer whatever you want is what promise did God or the creator make the world when they created you?

Rick Jordan  

Oh, wow. That’s an interesting one. So what promise of God made the world when they created me? Yeah, yeah. That I am the promise of resources. This is something that took me a while to grapple with because, you know, I have a very spiritual background. I’m a god is my Creator, period. I mean, that’s like the end of the story to me, that when it comes to something like that, and we go back, this is full circle, man, like, everybody has a purpose on this planet. And the purpose is to be here for other people. I know that I am, like, without a shadow of a doubt, the promise of resources for other people.

 

Anthony Trucks  

Like, it’s beautiful, and it’s a myth. You know, they really have resources to thrive and survive and all that fun stuff. So that’s a good one. I’ve yet to hear that one. I like it. Good. Good answer. I like that one’s brother. I really appreciate your time. Seriously, do I think you’d be doing anything that Tammy chose to kind of hang out here? Those you are tuned in as well. Thank you for hanging out. You could be watching cat videos or people doing backflips or bathtubs full of Cheerios. Who knows what’s going on dude? Alright, brother. But you guys hang out with us. So if you guys got some benefits of podcast Do whatever it was like what action take an action apply that one thing also if you know someone who could benefit from this episode in any way share it with sometimes you’re too close to getting words into their hearts but maybe some Rick said conservative so shared and outside of that as always make the most of your off shift moments so you can make shift happen. It’s Anthony Trucks in Rick Jordan.