Content creation Archives

The DM Strategy That Turns Views into Clients | MichaelAngelo Gerardi

By Rick JordanPosted on December 11, 2025Posted in Business, Culture, Ethics, Podcast, Pyschology, Society, TechnologyTagged attention-grabbing hook, audience targeting, call to action, client retention, Content creation, fitness coaching, high-ticket packaging, Instagram algorithm, lifetime value, onboarding call, online fitness business, organic growth, recurring revenue, social proof, value in captionsNo Comments

About the Episode Today, I go ALL IN with a guy who’s not only got one of the most memorable names you’ve ever heard, but also one of the sharpest minds in the online business space. Michelangelo Gerardi scaled a fitness coaching business to over $50,000/month organically. No ad spend. No gimmicks. Just strategy, content, […]

The Game of Influence | Chaz Wolfe

By Rick JordanPosted on November 18, 2025Posted in Business, Culture, Ethics, Podcast, Society, TechnologyTagged audience reach, branding, Content creation, direct response, engagement pods, Gathering of the Kings, global audience., Instagram algorithm, mastermind, public company, shareholders, social media strategy, social proof, sponsored posts, viralityNo Comments

About the Episode What’s shaking? Today, I’m all in with my friend Chaz Wolfe, and we go deep into the real mechanics behind branding, virality, and social proof—far beyond the surface-level “get views” talk you hear everywhere else. Chaz and I break down the rhythms, the strategies, and the intangible things that actually move the […]

The Wonder Sauce of Branding | John Sampogna

By Rick JordanPosted on October 7, 2025Posted in Business, Culture, Ethics, Podcast, Pyschology, Society, TechnologyTagged AI in marketing, audience targeting, brand story, branding, Content creation, creative process, customer journey, digital marketing, entrepreneurship, full-service agency, John Sampogna, marketing evolution, media buying, performance marketing, Wonder SauceNo Comments

About the Episode What’s shakin’? I went all in today with someone who truly understands the evolution of digital marketing — John Sampogna, co-founder and CEO of Wonder Sauce, a creative agency behind some of the most innovative brand stories out there. John’s worked with massive names like Samsung, Brookfield, and Subway, and been featured […]

Your Ultimate Business Partnership | Monique Helstorm

By Rick JordanPosted on March 4, 2025March 4, 2025Posted in Business, Culture, Ethics, Podcast, Pyschology, SocietyTagged accountability, administrative partner, AI integration, AI sessions, assistant recruiting, Content creation, executive assistant, executive coaching, human tech, monetizing AI, operational efficiency, partnership, personal branding, reputation management, vulnerabilityNo Comments

About the Episode I sat down with Monique Helstrom, a specialized recruiter and coach who focuses on the relationship between executives and their assistants. As Simon Sinek’s former “Chief of Simon,” Monique brings incredible insight into how high-performance individuals can build powerful partnerships with their EAs. We dive into the misconceptions about AI replacing EAs, […]